All along, car sales is a relatively high-income occupation, especially in recent years China's automobile industry booming, so that car sales are also quite good, but just recently car sales to run Didi selling lottery tickets news has triggered a heated discussion in the market, car sales is what's going on? fuel cars are really forced into a corner?
First, car sales changed careers to run Didi to sell lottery tickets
According to the report of Phoenix.com, the price reduction tide of new energy vehicles is coming from all directions, following the price reduction of BYD Qin, Beijing Hyundai, Nezha Automobile and many other car companies have also officially announced price cuts. At the end of March, "Thor's Hammer" was involved in the field of new energy vehicles, and the long-standing Xiaomi car was officially put on sale, making the car price war unsettled and rising again and again. Weilai, Xiaopeng, Chery and other car companies can't sit still, and have launched car purchase subsidies, among which the 2024 Xpeng G9 will start at 243,900 yuan after the subsidy, which is close to the 215,900 yuan of Xiaomi Automobile.
In the face of the encirclement and interception of new energy vehicles, the joint venture fuel vehicles that survived in the cracks were once again forced into a corner.
According to Autohome data, in February this year, BYD Qin PLUS sold 27,851 units, ranking first, and Nissan Sylphy sold 19,878 units, ranking second, compared with 30,384 units in January, a decrease of 34.6%. According to the latest data, BYD sold more than 300,000 new energy vehicles in March, a year-on-year increase of 46%. The cumulative sales in the first three months of this year were 626,200 units, a year-on-year increase of 13%.
The living space of traditional fuel vehicles is shrinking, and the sales of 4S stores on the front line have become the most stressed.
Under the recession of the entire industry and the continuous pressure of performance, many sales consultants choose to leave or even change careers. In the sales of Phoenix.com's "Eye of the Storm", some people ran Didi, or sold lottery tickets, completely letting go of the previous industry accumulation.
Second, fuel vehicles have really been forced into a corner?
In recent years, with the increasing awareness of environmental protection and the rapid development of new energy technologies, the automotive market is undergoing unprecedented changes. Among them, the most eye-catching is the challenge of new energy vehicles to traditional fuel vehicles. Many salespeople have changed careers, from selling cars to running Didi, selling lottery tickets and other industries, what does this phenomenon mean?
First of all, in recent years, with the progress of battery technology, the improvement of cruising range and the gradual improvement of charging facilities, new energy vehicles have begun to show strong competitiveness in the market. Especially at the price level, with the advancement of large-scale production and the decline of technical costs, the purchase cost of new energy vehicles has gradually approached or even lower than that of fuel vehicles of the same level in some market segments, which makes consumers have more considerations and choices when buying cars. A number of new energy vehicle brands represented by BYD have begun to fully compete with traditional fuel vehicles in price, and even the price advantage of new energy vehicles has surpassed fuel vehicles and become the focus of the market, which vividly reveals the siege of new energy vehicles to the fuel vehicle market.
Secondly, in the past few decades, the joint venture brand has played a leading role in the domestic auto market, occupying the majority of the market share with advanced technology and good brand effect. However, when the wave of new energy vehicles is sweeping, some joint venture brands are relatively slow in strategic transformation, technology research and development, and product layout, resulting in them losing a certain first-mover advantage in the field of new energy vehicles. The market response shows that many established fuel vehicle manufacturers have failed to adjust their strategic focus in a timely manner, thus falling behind in the race for new energy vehicles, which in turn has affected the overall market share and brand image.
Third, in the face of the pressure of new energy vehicles, the pressure felt by fuel vehicle salespeople has increased sharply. Problems such as declining sales performance and inventory backlog are becoming increasingly serious, and more and more fuel vehicle salespeople have to seek new career development directions. In this context, turning to industries such as Didi Chuxing or cross-border engagements such as lottery sales, which seem to be irrelevant but also rely on customer resources and service awareness, has become a helpless move for some practitioners to cope with market changes. Behind this phenomenon, in fact, it reflects the structural adjustment of the entire automobile industry chain under the impact of new energy.
Fourth, in the long history of the automotive industry, every technological innovation and breakthrough will bring about the reshaping of the industry. At present, the development of new energy vehicles is such a disruptive innovation. It is not only the emergence of a new product, but also the reconstruction of the entire automotive industry chain. Against this backdrop, companies that can't keep up with the pace of innovation, no matter how brilliant their past, may be eliminated from the market. If fuel vehicle companies fail to make timely adjustments in technological innovation, cost control and market adaptability, they may lose their survival space.
Therefore, in this era, innovation is the eternal theme. Both individuals and enterprises need to constantly adapt to market changes and development trends in order to be invincible in the fierce market competition. The shrinkage of the fuel vehicle market is not an accidental phenomenon, but the inevitable result of market laws and technological progress, and we need to be truly aware of this trend.