Another little girl who set up a stall has been on the hot search, because her daily turnover is higher than that of many stores.
Of course, if it is simply a high turnover, people will not care, the key is that there is a media report, which instantly made her on the hot search.
Top News, a media outlet under Henan Daily, pointed out that this news was first reported by the account "Lishui Online" under Lishui Radio and Television Station. The title of Lishui Online is "A 30-year-old girl resigned from the e-commerce industry to set up a stall, working more than 12 hours a day, with a daily turnover of two or three thousand, tired but very fulfilling", it is obvious that the title of Lishui Online is quite normal, and it can be regarded as a relatively normal news report.
But this news changed its flavor in the process of spreading, and someone changed the title to "The girl gave up her job to set up a stall and earned 90,000 yuan a month", which seems to be a bit similar to Lishui Online, but the meaning is 108,000 miles away.
First of all, this girl started to set up a stall on March 30, and the news was posted on April 12, even if the little girl goes out of the stall every day, she has only been out of the stall for a total of 13 days, where is the monthly income data?
Second, some media deliberately blur revenue and profits. This girl set up a stall and said that the revenue was two or three thousand yuan, and some media deliberately multiplied it by 30, so that there was a figure of 90,000. In fact, 90,000 is just revenue, not profit. But the media will replace it with income, making people feel that she can earn 90,000 yuan a month, and this way of reporting is really disgusting.
Top News said that this kind of news is a typical "pseudo-inspirational" news, insulting the IQ of contemporary netizens. The publisher blindly seeks novelty and curiosity, greedy for traffic, and completely has a face of "you scold and let you scold, I will accept all the traffic".
Top news pointed out that this kind of news is not uncommon, and there was a crotch mending brother who was very popular before, and he could make up 2,000 crotch pieces a year and earn millions of yuan a year. But this can't stand scrutiny at all, because if you want to earn one million a year, it costs more than 500 yuan to make up a crotch. In fact, there are many shops on the side of the road that make up the stalls, and it only costs a few dollars to make up for a single trip, so why should you ask for 500 yuan? Does the price of a pair of pants exceed 500 yuan?
Whether the little girl can earn 90,000 yuan a month, the top news thinks it is possible. Because as long as someone is planning behind her, it is possible to make her popular and become an Internet celebrity, accept apprentices, and earn rewards.
However, for the irresponsible reports of some media, Top News believes that this kind of pseudo-inspirational news is not the so-called positive energy, nor can it make people feel enthusiastic about entrepreneurship, but will make the media lose credibility.
Personally, I am very much in favor of this view of the top news, especially the media with the blue V logo, and when publishing news, you must pay attention to moderation. Nowadays, there are many so-called entrepreneurs on the market who promote their entrepreneurial process through short videos, ostensibly they are selling things, but in fact they want to earn tuition fees and cut leeks. If the media is sending this kind of content around without moderation, it is not becoming an accomplice of the bad guys.
I don't deny that the protagonist of the news has a certain strength, maybe when she broadcasts live, there are more people in the live broadcast room, so she can sell two or three thousand revenues. The reality is that it is difficult for many stalls to achieve even a revenue of 1,000 yuan.
I've never set up a stall, but I've talked to a lot of stall people, and they seem to be free, but in fact, the real pain is only known to me. The stall often can't be out too early, because too early there will be a city management to catch up, sometimes the stall is late, there are still city management to catch up, and even confiscate your car. The first level of setting up a stall is to fight wits and courage with the city management.
The second level of setting up a stall is to stay up late, don't watch the videos that sell out in a few hours, many people set up stalls almost all night, and many people don't close their stalls until 5 o'clock in the morning, only in this way can you make a little hard-earned money. And those that are sold out after a while are either extremely cheap or have a lot of traffic, and ordinary people can't achieve that effect at all. The vast majority of people want to make money by setting up stalls, so they have to endure hardship. The summer was fine, the winter was very uncomfortable, so cold days, insisted until 5 o'clock the next morning. Even if you don't do anything, many people can't stand it.
The third level of setting up a stall is to have a good attitude. Setting up a stall is a very hard thing, sometimes even if you suffer hard, you may not be able to sell a lot, so you have to face it with a smile. Only people with a good mentality can set up a stall, otherwise you won't last for a month, and you will have to look for a job. The business of the stall also has a lot to do with the weather, and if it rains for several days in a row, the business may be bad for several days. Therefore, it is important to have a good attitude.
The fourth level of setting up a stall is to face the reality, don't fantasize about earning two or three thousand yuan a day. Revenue of two or three thousand is not a concept for many people, in fact, it is very difficult. I have a friend who rents a very small store on Wanda King Street where we are, and at the best of times, she can earn 3,000 yuan a day, and most of the time, it is only more than 1,000 yuan a day.
Note that this is Wanda King Street, one of the most visited places, and the revenue is only a little more than 1,000 a day. In addition to rent, labor, and material costs, you can earn only a few hundred yuan a day, but fortunately, you don't need to stay in the store every day.
It is difficult to compare the flow of people at a random roadside stall with Wanda King Street, so it is not normal for the sales volume to reach two or three thousand yuan.
It's not easy to make money these days, it's more important than anything else to keep your money bag, don't learn skills easily, set up stalls, and do your job well in a down-to-earth manner, which is better than anything else.
This is the best era, but also the worst era, with capital thinking and new business model integration, the whole world is your stage!
In the world of new business, there is no eliminated industry, only the subverted out of the enterprise, and now all business competition will focus on "model innovation and capital operation".
A company or a boss, if there is a shortage of innovation ability and capital thinking, is destined to lose in advance.
Remember: without innovation, how can there be imagination, without imagination, how can there be competitiveness, if you want to break through, you must subvert the original business model, reconstruct a new business model!