Data research agency IDC announced the list of shipments in the global mobile phone market in the first quarter of 2024, and the top five are Samsung, Apple, Xiaomi, Transsion, OPPO, and a big change in the top five is that vivo is not there, and then Transsion ranks fourth, with 60.1 million units of Samsung in the first place, accounting for 20.8% of the share, down 7% year-on-year.
Among the major markets in the world, in addition to the Chinese market, Samsung occupies a large share in Europe, America, Asia, Africa and Latin America, and many markets are in the top five.
Apple's iPhone shipped 50.1 million units this quarter, accounting for 17.3%, share, but down 9.6% year-on-year, iPhone products have been generally innovative in recent years, which should be the main reason for the decline, but it still sells very well in the Chinese market, and the brand degree is really unparalleled, plus Huawei was suppressed by the United States, or Huawei's high-end mobile phones would have gained a firm foothold in the global market, so even if the iPhone declined, it still ranked second.
Xiaomi ranked third in the world this quarter, with 40.8 million unit shipments, accounting for 14.1% of the share, up 33.8% year-on-year, Xiaomi's performance in the domestic market this quarter is average, but it continues to make great progress in the global market, and the cost-effective models especially the Redmi series are popular, and continue to sell well in the European market, the Indian market, the Southeast Asian market, etc., so it is normal to have such a performance.
The fourth place is Transsion mobile phone, 28.5 million units shipped, accounting for 9.9% of the place, up 84.9% year-on-year, Transsion, a domestic mobile phone, has not been sold in China, since its inception, it has vigorously cultivated the African market, currently occupies at least half of the African market, and has also launched a music video website, plus a variety of publicity, launched a variety of cost-effective products suitable for the characteristics of African users, and also ranks in the forefront of the Indian market and the Southeast Asian market.
OPPO shipments reached 25.2 million units, accounting for 8.7%, down 8.5% year-on-year, and the Others brand totaled 84.7 million units, and the share of the top five is estimated to account for one-third of vivo, although it fell out of the top five, but vivo shipments are also more than 20 million level.
The top five mobile phones in the world now have several characteristics, in recent years, the three major domestic mobile phone wars Apple Samsung, Huawei regrettably entered the adjustment period, Xiaomi OPPOvivo has entered the top five in a row, vivo has slipped out of the top five and now Transsion is on top, Chinese mobile phones are still very powerful, and the potential is still great, looking forward to better performance of domestic mobile phones.