Are they giving K-POP a long face or are they disgraced K-POP?
ON THE 13TH LOCAL TIME, THE SOUTH KOREAN GIRL GROUP LE SSERAFIM, WHO DEBUTED ONLY A YEAR AND A HALF, APPEARED ON THE STAGE OF THE COACHELLA VALLEY MUSIC AND ARTS FESTIVAL (HEREINAFTER REFERRED TO AS "COACHELLA"), KNOWN AS ONE OF THE LARGEST MUSIC FESTIVALS IN THE UNITED STATES, BECOMING THE FASTEST SINGER AMONG THE GENERATIONS OF KOREAN SINGERS TO HAVE A SEPARATE STAGE IN COACHELLA.
On the same day, LE SSERAFIM performed 10 songs in 40 minutes, not only singing hits such as "ANTIFRAGILE", "Eve, Psyche & The Bluebeard's wife", but also unveiling the unreleased track "1-800-HOT & FUN" for the first time.
AS A SINGER WHO REPRESENTED K-POP ON COACHELLA, LE SSERAFIM WAS VERY ENTHUSIASTIC ON STAGE. However, when the live video was released through social networking platforms, it was criticized by netizens for "lacking strength and embarrassing K-pop".
Under the video of LE SSERAFIM Coachella's stage performance on social media platforms such as YouTube, instagram, and X, overseas netizens left negative comments such as "Stop singing", "Is something happening at home", "Don't they have a lead singer", "I'm sorry, they sing a little scary", "I love LE SSERAFIM, but they don't fit Coachella".
Korean netizens did not show any favoritism, but started a crazy spit mode.
FROM THE DAY OF THE PERFORMANCE TO THE PRESENT, THERE HAVE BEEN POSTS ON KOREAN INTERNET FORUMS DISCUSSING LE SSERAFIM'S SINGING SKILLS.
Korean netizens said: "How dare you go to Coachella with such strength, do you rely on self-deception", "I don't want perfection, but they can't even do the most basic, it's really messy", "I can't sing for 40 minutes, how can they hold a concert, do you want to record a two-hour MR", "It's really bad, several people seem to be incomplete in five tones", "It's really embarrassing, when they came out, they kept asking in the comments, 'Is this a K-pop idol', such mockery came up like crazy", " If they were dancers, I could still help them talk when they sang like this, but they were singers", "I want to go there to win the title of 'the fastest Korean singer to perform at Coachella'", "Only two of them are Koreans, so let's just say it's a Japanese group", "Please, say it's J-POP"......
SOME NETIZENS ALSO EXPRESSED THEIR SUPPORT FOR LE SSERAFIM: "BECAUSE THE VOLUME OF THE MICROPHONE EQUIPMENT IS NOT FIXED, SO IT SOUNDS LIKE THE STRENGTH WILL BE A LITTLE INSUFFICIENT, BUT IN FACT, THE LIVE EFFECT IS VERY GOOD", BUT KOREAN NETIZENS REPLIED: "EVEN IF THERE ARE TECHNICAL PROBLEMS, IT IS AN OBJECTIVE FACT THAT THEIR INTERVAL IS UNSTABLE AND THEIR LIVE SINGING STRENGTH IS INSUFFICIENT." ”
Today, a number of Korean media reported that "overseas media are full of praise for LE SSERAFIM's performance", but Korean netizens ridiculed that these are marketing methods of the affiliated agency HYBE.
South Korean media reported: "The local mainstream media in North America are very concerned about this performance. The daily magazine USA Today described LE SSERAFIM as "a group that is expanding their influence around the world two years after their debut", the popular music magazine "Rolling Stone" said that "the day is not far off when LE SSERAFIM will dominate the world, and they are ready to go higher through Coachella", and the British music magazine "NME" said, "If you want to perform in 40 minutes to make the Sahara their exclusive stage, LE." SSERAFIM did just that, and they rated it 4 out of 5', and Billboard commented that 'LE SSERAFIM's performance was especially enthusiastic on the huge stage, and a new era of enthusiasm and fun was about to start for the group'. ”
In this regard, Korean netizens said: "Only choose foreign media reports that say good things, this is propaganda that covers your ears and steals the bell", "If you keep marketing like this, those passers-by who don't watch the stage and only watch the news will really believe it, and then we will become bad critics when we refute it", "I feel that we will be sued for bad reviews after a while", "An entertainment company like HYBE that only relies on marketing has ruined K-POP"......
LE SSERAFIM ALSO CAUSED CONTROVERSY IN THE EARLY DAYS OF THEIR DEBUT BECAUSE OF THEIR STRENGTH, AND SOME MEMBERS WERE ACCUSED OF LIP-SYNCING DURING THEIR FIRST CONCERT LAST YEAR.
IT IS REPORTED THAT LE SSERAFIM WILL APPEAR ON THE COACHELLA STAGE AGAIN ON THE 21ST OF THIS MONTH, AND I WONDER IF THIS TIME THEY WILL BE ABLE TO "MAKE A SHAME"?