Author/ Yang Song
On April 12, at the spring new product launch conference, Shokin launched two new sports earphones - a new generation of swimming headphones OpenSwim Pro and full-scene sports headphones OpenFit Air.
OpenSwim Pro is a combination of MP3 mode and Bluetooth mode, the built-in memory capacity has been increased to 32GB, can hold more than 8000 songs, has IP68 protection level, can be rinsed and soaked, supports 2 meters of water depth scenes, in addition, the product is also suitable for professional sports such as off-road, triathlon.
In terms of battery life, the battery life of OpenSwim Pro is 6 hours in MP3 mode, and the battery life is increased to 9 hours in Bluetooth mode, and the battery life can be used continuously for 3 hours after 10 minutes of charging.
Another product, OpenFit Air, continues the in-ear design, focuses on comfort, adapts to different ear shapes, and weighs only 8.7g for a single earphone.
In addition, Shokin officially announced its cooperation with UTMB, a world-class trail running event, as well as the first global spokesperson, Li Xian.
4 new products a year, the pace of product release accelerated, and celebrities were invited to endorse it, and Shokin accelerated its breakthrough through the original user circle.
"In China, the sports headphone market is still in the growth stage, and the data shows that the participation rate of outdoor sports in mainland China is only 28%, compared with 50% in developed countries in Europe and the United States, we still have a lot of room for improvement. ”
Yang Yun, CEO of Shokin China, said in an interview with "21CBR" and other media that sports headphones are showing a steady growth trend. Last year, the company's GMV in Greater China exceeded 1 billion yuan.
He said frankly that mobile phone brands are in the layout of the open-ear headset (bone conduction, earhook, ear clip headset) market, and the industry competition is fierce.
"With the huge influence of the star economy, we will continue to optimize the product layout. Yang Yun said that the company is developing a wider user base.
The open-back headphone market, including bone conduction, is growing rapidly. According to IDC's "China Wireless Headset Market Monthly Tracking Report", the sales of open-back headphones in 2023 will be 6.52 million units, a year-on-year increase of 130%.
"Open-back headphones are expected to gradually occupy a larger market share. Yang Yun added.