At the beginning of 2024, Hangzhou's business has ushered in countless good news, including the strong resumption of work in Qingchun Plaza, the rebirth of Xiashayuan Shimao Plaza, the takeover of Huafeng Times City by Wuyue Plaza, and the clear opening time of Gongshu Baolong Plaza......
Seeing that the "unfinished" businesses have a home, the residents along the Jiubao River also have more eager expectations for the commercial center at their doorstep - Dongshang City.
▲ Dongshang City / Little Phoenix real shot
Fortunately, the commercial complex, which has been on hold for five years, has finally made substantial progress recently - it is reported that the mall will open in July this year.
Dongshang City is located at the intersection of Genshan East Road and Hangqiao Road, close to the second phase of Qianjiang New Town, about 700 meters away from Jiumu Road Station of Metro Line 9 and only about 700 meters away from Qiantang River.
According to the plan, Dongshang City is a 10% reserved land project in Yanggong Village, covering an area of 32 acres, with a total construction area of more than 100,000 square meters, consisting of a complex of more than 60,000 square meters, an apartment and an office building.
▲The surrounding living atmosphere is strong/Little Phoenix real shot
From the perspective of location, there are more than 10 large-scale residential areas within 1 km of the project, such as Lijiang Apartment, Platinum Coast, Xiangjiang Apartment, Sunshine International, Yueqi Meiyu and Yanggong Jiayuan, and the surrounding population is dense.
As a complex on the doorstep, countless residents are looking forward to it.
So how is the mall progressing now?
▲ Inside the shopping mall / small phoenix real shot
Judging from the on-site investigation, the main body of the mall is basically completed, and the fence has been evacuated, but the top of the mall still needs to be closed, according to the on-site staff, this project will take about half a month.
▲ The ceiling has a peeling wall skin and water leakage/small phoenix real shot
Walking around the inside of the mall, since the main body of the project was completed in 2019, it has been 5 years since then, and some locations have seen the ceiling and wall skin peeling and leakage, and compared with the complex projects in the same period, the overall shape of Dongshang City is not fashionable and more decent.
So can Dongshangcheng, which is not fashionable, win back a game in terms of investment promotion?
Judging from the investment brands revealed at the scene, the shopping mall investment also focuses on conservative cards.
The overall types of investment are relatively complete, most of which are mainly catering brands, covering electronics, jewelry, parent-child formats, sports and other major formats.
▲ The brand introduced by the mall (partial) / small phoenix real shot
In terms of catering, Starbucks, KFC, Green Tea, Haidilao, Yueshun, Bawang Chaji and other well-known catering brands have been introduced.
However, if you look at it as a "canteen" for residents' daily support, you can choose a brand with a high degree of circulation, at least you have a safety mat.
▲ supermarket entrance / small phoenix real shot
The whole shopping mall has a total of 6 floors, 2 underground floors, 4 floors above ground, of which the second underground floor is the underground parking lot, the first basement is Lianhua Supermarket, the first floor is mainly brand stores, gathering Starbucks, Gu Ming, Chow Tai Fook, Balabala and other brands, the second and third floors are mainly retail, parent-child, catering-based, and the fourth floor has settled in China Film International Cinema.
▲ The store under renovation / small phoenix real shot
Different from the regular shopping mall, Dongshang City has opened up a special area for attracting bars. With fashionable art installations, a leisurely conversation atmosphere, and niche food culture, this place will become a check-in place for many Internet celebrities and bloggers, and it is also a more eye-catching place for the entire shopping mall.
At the entrance of the mall, we can still see conspicuous investment advertisements, although a number of shops are currently being renovated, but in fact, the investment promotion work is still continuing.
▲Investment advertisement/small phoenix real shot
From the introduction of the investment staff, it can be known that the current investment rate of the entire shopping mall is about 75%, and in order to meet the opening requirements of the shopping mall, Dongshang City also needs to complete at least 5% of the investment demand.
With less than three months left before the opening, can the investment team of Dongshang City achieve its goal?
▲A shop in the shopping mall/small phoenix real shot
Taking a bunk on the first floor near the main entrance with an area of about 44 square meters as an example, the rent + property is 6.2 yuan/㎡ per month, and the annual cost is about 100,000 yuan.
Compared with Gongshu Baolong Plaza, which is attracting investment, the rent of the shop on the 4th floor + the property is about 7.2 yuan/㎡ per month, in contrast, the rent of Dongshang City is competitive.
And this point has also been confirmed in the investment staff, he believes that the opening of the shopping mall, when the average daily traffic will reach 7,000 people, the rent is not expensive + the flow of people is considerable, although the current investment has not been fully completed, but he believes that to meet the opening requirements will certainly not be a problem.
Although the mall has been on hold for many years, the investment team is full of ambition, mainly due to the location advantage of the mall.
However, the Jiubao plate, which was once criticized for its lack of commercial facilities, has a tendency to bloom in an all-round way.
Next, Longfor Shangcheng Heavenly Street will open this year, plus Longfor Guofang Heavenly Street not far from Dongshang City, under the attack of the two major Tianjie brands, plus other commercial centers such as Dongcheng Plaza, Jinhai City, and Xinhai Lianchuang that can meet the daily needs of residents nearby, Dongshang City needs to find a maverick survival path in it, and the investment promotion team needs to think more.
But all in all, for the residents of Jiubao, the opening of Dongshang City as scheduled is a gratifying event.
Editor-in-charge/Silent Cub
Co-ordinator/Emperor Producer/Bu Shanshan