The cheap version of the NIO SUV is officially exposed without camouflage!

In 2024, major car companies, including Tesla, will begin to significantly reduce prices and promotions, wanting to rely on discounts to increase sales. However, there is one car brand that is quite strong, and there is basically no penny discount so far, that is, NIO.

In fact, at the beginning of its establishment, Weilai took the high-end route, and the founder Li Bin said that Weilai would not take the road of price reduction and quantity, and wanted to be China's "BBA", so so it has not given discounts so far, nor has it given away disguised rights.

Obviously, if you don't cut prices, then it will be difficult to increase sales, how to solve this contradiction? If you want to survive in the market, then you must need sales, so NIO has come up with a way, that is, to launch cheap sub-brands. This brand new car brand has been officially named and is called Ledao Motors.

Ledao Automobile's first product, Ledao L60, has been exposed without camouflage, according to familiar partners in the industry, if it is a battery leasing line, then the price is very likely to be around 160,000 yuan. The pricing will not be high, the main thing is to go to the volume, otherwise this brand will not have any meaning of existence.

Looking at the exterior design, this L60 adopts a large fastback style design, and the currently exposed exterior styling is orange, which has a visual experience of a BMW GT car.

From the front of the car, this L60 does not use a hybrid like Li Auto, and is still a pure electric drive. The new car has split headlights and a fully sealed front end, but judging from the information exposed so far, the lack of lidar is most likely due to the lower price.

From the side, it still adopts a low-drag design. In addition to the low-drag wheels, it is also matched with hidden door handles, a fastback style trunk, and a good look, among which the tail is a bit similar to Tesla's Model Y.

The tail has also been exposed, the taillights are a bit similar to the flowing water style design of NIO, the fashion texture is still good, and it is also equipped with a more obvious sports rear wing. The bumper is a decorative panel made of piano lacquer. The whole appearance is online, and there is no excessive sense of cheapness.

The L60 is expected to be officially launched in May, and the exterior design does not have too many flashy colors, nor is it too avant-garde visual. In Li Bin's words, this new brand is called Ledao, which is simply to enjoy it, so that more people who love life will fall in love with Ledao Automobile.

This new sub-brand of NIO's cars is likely to also have a battery swap function, sharing the battery swap station with NIO owners. If it were you, would you choose to buy a lower-end, much cheaper NIO?