Therefore, friends should be outside the thousand mountains, and the flowers will make wine and wait for you to come.
Text | Selling Wine Wolf Team
Ed southerly
On April 9th, the annual Jinhui Liquor "Cherry Blossom Season Rare Spring Brewing" theme cultural festival was officially launched in the "World Wine Characteristic Production Area, the Hometown of Baijiu at the Southern Foot of Qinling Mountains in China", and the national AAAA-level cultural and ecological tourism scenic spot - Jinhui Ecological Liquor Park.
From April 9th to 22nd, offline experiences such as smashing bowl wine, flying flower order, hammering pills, archery, and pot throwing, as well as online activities such as "cherishing spring brewing in the cherry blossom season" Douyin contest and "Circle of friends check-in, collecting praise and receiving gifts" will be opened one by one.
At that time, guests from all over the world will come here to make an appointment with cherry blossoms, taste the golden emblem elixir, and witness the grand event of the fusion of tradition and modernity, and the encounter between cherry blossoms and fine wine......
A
The land of Longnan, the ecological golden emblem!
Jinhui Liquor is located in Longnan Hui County, at the southern foot of the Qinling Mountains and on the bank of the Jialing River. Jinhui liquor originated in the Western Han Dynasty, flourished in the Tang and Song dynasties, and became a well-known "wine town" in the Ming and Qing dynasties.
It is worth mentioning that as the only Yangtze River basin area in Gansu, it is surrounded by mountains, fresh air, clean water and dense vegetation, forming a unique microbial strain of winemaking, providing an irreproducible superior environment for brewing ecological wine.
Over the years, Jinhui Liquor has built the largest ecological liquor brewing base in Northwest China, which is a unique garden-style ecological liquor park integrating historical and cultural landscapes and ecological landscapes in China, and has been rated as a national AAAA-level tourist attraction.
According to Jinhui Liquor, "Ecological Jinhui" is not only the unique advantage of Jinhui Liquor, but also the company's development positioning. Only by laying the background of green development can we make great progress in the future.
Therefore, there is a "spring splendor" trip in April every year...... With the warm light of spring, the guests walked into the scenic spot to experience the unique fun and charm of ecology, wine and culture.
For more than 10 years, Jinhui Liquor has held activities such as "Jinhui Ecological Tour" and "Romantic Cherry Blossom Festival", making full use of the advantages of ecological resources to organize customers to experience the long history of Jinhui Liquor, the original ecological winemaking environment, the traditional solid-state winemaking process, advanced management methods and profound technical strength, so as to effectively enhance brand awareness, reputation and influence.
B
Immersive experience, quality gold badge!
Spring brewing is a jar of wine that Jinhui people follow the way of heaven to offer to spring. There is only one spring wine brewed once a year, not only the quality and taste of the wine is the best in the year, but also the output is scarce, which can be described as: good wine knows the season, and spring wine is as expensive as gold.
On April 13th, in the ecological liquor park full of spring, the 2024 "Cherry Blossom Season Rare Spring Brewing" collection and sealing altar of Jinhui Liquor and the exploration of the first cellar of strong fragrance in the northwest were successfully held.
The cherry blossoms are in full bloom, and spring brewing is just in time. One season a year, cherish more rare. At the scene, the fifth-generation liquor inheritor of Jinhui Liquor presided over the brewing ceremony, recited the wine scriptures, recited the ancestral teachings, led the spring water, and prayed for blessings and chaff, sincerely thanked the wine ancestors, and prayed for the fragrance of Jinhui Liquor from generation to generation.
In the eyes of industry insiders, the successful holding of this event not only allows everyone to experience the wine culture of the integration and symbiosis of the ingenuity inheritance and cultural charm of the first cellar in the northwest of strong fragrance, but also the concrete embodiment of Jinhui Liquor and the majority of consumers to "create a century-old golden emblem and share a better life".
As we all know, in the context of the coexistence of consumption upgrading and rational consumption, and the rise of a new generation of consumers, it is necessary for wine companies to "work hard" on the experience and emotional value of consumption, and bring more high-quality experience to consumers and win longer-term loyalty with new scenarios, new formats and new models.
The "Spring Bloom" created by Jinhui Liquor is an immersive experience journey that goes both ways with consumers, and further deepens consumers' brand awareness of Jinhui Liquor by allowing consumers to appreciate the classic mellow aroma and hand-me-down style of Jinhui Liquor at zero distance.
At the same time, in the process of consumer immersion, through spring brewing, sacrifices, sealing the altar and other activities, once again consolidated the quality image of Jinhui Liquor, followed the time and continued the tradition, just to brew a bottle of mellow wine for consumers, so that the brand image of Jinhui Liquor can be more profoundly and three-dimensionally displayed in front of consumers.
At present, Jinhui Liquor is creating the value recognition of Jinhui brand in the hearts of consumers with the quality, culture and uniqueness of the product, and finally forming the aggregation benefit of Jinhui Liquor brand, making the time-honored brand of "Jinhui Liquor" brighter and brighter, and moving forward sonorously towards the goal of "ranking among the top ten liquors in China".
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