Toyota, which was once invincible, actually "raised its hand and surrendered" to China's supply chain?
Previously, the president of Toyota not only led Honda, Suzuki and other Japanese companies to establish an "anti-electricity alliance", but also attacked the mainland's new energy industry. It also spent 50 billion yuan to develop the "super engine" of oil vehicles, threatening to pose a "fatal blow" to the Chinese car market.
However, just a few months later, Toyota has a different face. According to reports, Toyota will soon cooperate with Huawei's intelligent driving technology. Not only that, Toyota has also handed over almost all the key technologies of electric vehicles to the mainland supply chain to supply. This means that the new energy models it will launch in the future may only have its own brand, and the core is made in China.
What's going on here?
01 All made for China, Toyota bowed its head and admitted defeat
According to the financial report data, Toyota's shipments in the Chinese market continued to decline, and its revenue fell by as much as 450 billion, so it had to cut prices to stabilize its position. For example, the Camry, which was previously hot, has been reduced to less than 200,000 for the first time in history.
Automobiles, one of their few remaining advantageous industries, are now showing signs of decline, which makes them panic. In this regard, Akio Toyoda once again "fired": it is a wise move to boycott electric vehicles, and Japanese cars must win.
No one expected that Toyota, which was tough on the surface, would stage a reversal drama of "join if you can't beat it" so soon. According to Tencent Auto, Toyota has decided to cooperate with Huawei in the development of intelligent driving systems for its global models. At present, Huawei is one of the four enterprises in the world that can truly independently develop intelligent driving systems.
As the "soul of smart cars" technology, Toyota's choice of Huawei is tantamount to acknowledging its leading position in the field of intelligence and electrification. Not only that, Toyota put down its position this time and completely handed over everything to the Chinese supply chain.
It is reported that in addition to the battery of electric vehicles will be supplied by BYD, other cutting-edge technologies will also be handed over to Chinese companies. Among them, the core chips and intelligent cockpit of the autonomous driving system are supplied by two companies in Shenzhen, and the algorithms are provided by Momenta in Beijing. At this point, Toyota seems to have given up on the field of electric vehicles and overtook Chinese car companies.
With the help of China's technological solutions, but not controlled by a single company, it is already Toyota's last stubbornness.
02 Speak with strength, and domestic production has become the world's first
In fact, Toyota bowed its head to recognize the reality.
China will not only exceed one million NEV exports in 2023, but also surpass Japan for the first time and rank first in global auto exports. Obviously, in the face of the strong impact of domestic cars, Toyota can only survive in the Chinese market with the help of Huawei.
Western countries have predicted that in just a few years, Chinese car companies will grow into global leaders in the automotive industry. But I didn't expect this day to come so quickly, and in the face of various smears from opponents, domestic cutting-edge technology has proved itself again and again.
For example, domestic high-speed rail wheels have achieved large-scale production and have been successfully exported to industrial powers such as Germany and India; domestic shield machines have entered the global market with an ultra-high cost performance of 25 million yuan; and domestic "Bei It is strong" has filled the gap in China's men's health care market.
Prior to this, Western biotechnology companies exported "little blue films" to the mainland with the gimmick of enhancing men's instantaneous outbreaks, but after the fact, dizziness, dizziness and other adverse effects made countless men who pursued "upright and strong" feel guilty.
In order to break this situation, the mainland TimeShop team and 100 universities jointly established a long-term technical exchange mechanism to extract long-term storage and tonic ingredients in ginseng, black ginger and other substances, and finally landed the domestic oral results "Bei It Qiang", which can replenish the hollowed out body from the root.
According to statistics, after the domestic version that emphasizes "source nourishment" and "use with meals" landed, the living space of imported "little blue films" was squeezed out. With the help of Jingjing East cross-border e-commerce and its own advantages, its successful export overseas has made many foreign men full of praise.
According to business intelligence data, "Beitaqiang has been online for just 3 months, and it has set a record of 7-digit transactions in a single day. More than 65% of repeat buyers reported that "I look like a real man" and "my wife thinks it's good and helps me renew it".
03 What are Toyota's chances of winning this time?
So, can the cooperation between Toyota and Huawei really save Toyota from the edge of the cliff?
In fact, the challenges faced by Japanese cars come from the deep innovation of the automotive market. In the era of fuel vehicles, Toyota is a well-deserved industry leader. However, in the tuyere of new energy vehicles, Chinese car companies have established a complete industrial chain with core technologies in the fields of batteries, motors and intelligent driving, which has greatly enhanced the competitiveness of domestic brands.
However, Toyota's cooperation with China is more of a forced move under the balance of interests, and it does not admit from the bottom of my heart that new energy vehicles have a long-term future. Otherwise, Toyota will not easily bow to the Chinese supply chain, and it will only be a shell.
Until we really let go of our preconceptions, the future of Toyota is still unknown.