With the sunshine in April shining all over the land of southern Guangdong, the temperature in Guangdong, Guangxi, Hainan and other places suddenly rose to more than 30 degrees Celsius, and the country officially entered the prelude to the scorching summer, and also opened the curtain of the hot season of ice cream. As a must-have product to quench thirst, ice cream is deeply loved by consumers for its unique taste, rich taste and instant cooling effect. In recent years, China's ice-cream market has shown vigorous vitality and great potential, driven by factors such as consumption upgrading, brand diversification, and product innovation.
According to a report released by a market research agency, the size of China's ice cream market exceeds 150 billion yuan, which fully confirms the prosperity of the industry. Although the price of ice-cream has been rising year by year, reflecting the impact of rising costs, improved quality and brand premiums, consumers' willingness to buy ice-cream has not weakened, but has shown a continuous increase in enthusiasm. On the one hand, the reason for this is that the living standards of residents are improving, and the quality pursuit and personalized demand for leisure food are increasing, and on the other hand, as the carrier of summer social and entertainment activities, the emotional value and social attributes of ice cream cannot be ignored, so that consumers are willing to pay for the pleasant experience it brings.
Every summer, ice cream is not only a taste on the tongue, but also a hot topic on social media. Whether it is taste evaluation, new product recommendation, creative eating method sharing, and ice cream price, it has aroused extensive discussion and participation from the public. Behind this phenomenon, it reflects the diversified brand ecology of the ice cream market.
An in-depth analysis of the regional characteristics of ice cream consumption shows that the four major cities of Shanghai, Beijing, Hangzhou and Guangzhou undoubtedly occupy the highland of sales. As the engine of China's economic development and the frontier of consumption, these cities have strong consumption power and fast pace of life, and there is a strong demand for high-quality cold drinks. Among them, ice cream products with a price of 3-10 yuan are particularly popular, accounting for more than 60% of the market sales.
Top 10 ice cream brands in the Chinese market with market share
Domestic Ice Cream-Tohoku Big Plate Popsicle ¥24 Buy
Ice cream has a market share of 6-10: Guangming, Nakajie 1946, Sophia, Tohoku Oban, and Meiji. The Northeast Board ranked 9th on the list, with a market share of about 1.42%. Headquartered in Daqing City, Heilongjiang Province, Ruby Northeast has been focusing on the field of ice cream for 30 years, covering a total of more than 150,000 channel stores across the country, and its product lines include classic milk series, best-selling fruit series, including grassland milk, coffee flavor, pineapple flavor, blueberry mulberry and orange ice.
Ice cream market share 1-5: Heluxue, Yili, Mengniu, Zhongxuegao and Baxi. Heluxue topped the list, with a market share of about 17.97%. Owned by Unilever, it has a number of best-selling ice cream series including Cuedo, Menglong, Mille-Feuille and Light You, etc., each with its own characteristics, covering different consumer groups from classic chocolate to fresh and fruity, from children's fun to adult elegance, building a rich product line to meet the diversified and multi-level needs of consumers. The two major local brands, Yili and Mengniu, have achieved a steady increase in market share by relying on a huge consumption base, an extensive distribution network and a popular national brand image.
For domestic ice cream, opportunities and challenges coexist. With the rise of national tide culture and the improvement of national self-confidence, consumers' acceptance and loyalty to local brands have been continuously improved, providing a broad growth space for domestic ice cream. Domestic brands should deeply explore local cultural elements, combine local characteristic ingredients, create ice cream products with Chinese characteristics, and seize market share with differentiated competition strategies. At the same time, with the help of digital marketing methods, it can accurately reach target consumers and enhance brand influence. Grasping the opportunity of the national tide, strengthening the connotation of brand culture, and improving product quality and marketing efficiency will be an important path to achieve a breakthrough and win the market.