【Mobile China】In the smart car industry in April, Xiaomi Auto SU7 and Zhijie S7 undoubtedly won most of the traffic, on the one hand, Lei Jun, who is well versed in traffic passwords and user experience, and on the other hand, Yu Chengdong, who was born in science and engineering and has the title of "big mouth". Since the two industry giants entered the smart automotive industry, they have also brought the sky-breaking traffic over, and even a small mobile phone holder can become a hot topic in the industry, which is enough to see the magnitude of both sides.
The reason is that at the press conference of Xiaomi Auto SU7, Lei Jun released a very user-friendly mobile phone holder, which expands the interface through the instrument panel ecology, carries out fixed installation, and the head can be rotated 360 degrees flexibly, whether it is used horizontally or vertically, it is very easy to use. This mobile phone holder can be said to have been praised by many netizens, and has even become a highlight of Xiaomi SU7. And not long after, at the Zhijie S7 press conference, Yu Chengdong also mentioned the problem of mobile phone holders, he said, I don't understand why so many cars need mobile phone holders, and then I realized that they can't navigate. Huawei can directly use the car machine to navigate, and the Hongmeng car machine navigation is better to use, and there is no need for a mobile phone holder.
It was Yu Chengdong's remarks that instantly linked the two things together on the Internet, and various information with the title of "Yu Chengdong's connotation Lei Jun" came out, and public opinion unanimously pointed to Yu Chengdong is the problem of the mobile phone holder of the connotation Xiaomi car. To this end, on the evening of April 11, Lei Jun also launched a vote on social platforms to support the original mobile phone holder in the car. Judging from the current voting results, among the 270,000 votes, more than 230,000 people overwhelmingly chose to support the design of the original Xiaomi SU7 mobile phone holder. After that, many bloggers began to analyze Lei Jun's design and Yu Chengdong's remarks, roughly that Lei Jun understands drivers better, while Yu Chengdong is more scientific and engineering men, and does not take into account the emotional level.
And on April 14, Yu Chengdong also responded to the incident in his circle of friends, which basically means that this matter can be stopped. Yu Chengdong responded: "The year before last, during the National Day holiday, I filmed a video with Wu Pei, and handed over the vehicle at the charging pile in Huawei Bantian Area B, and then came a car owner who drove a hot-selling electric car brand in the United States to charge, Wu Pei said to me: "Mr. Yu, you see, they still use mobile phone holders, mobile phone navigation, smart electric vehicles can't get rid of mobile phone holders, it's a shame!", I later asked a number of users who drove this brand car, and they reported that the reason was that the navigation of the car machine was not easy to use, so they needed mobile phone navigation! 7 when it comes to mobile phone holders,I believe that there will be no problem with the car navigation of domestic smart electric vehicles (using Gaode or Baidu map scheme,And constantly updated to the latest version and navigation data),Xiaomi is born of a smart phone,There will be no problem with car navigation!Now there are problems with some international smart electric vehicle brands and traditional fuel vehicles!I think of ZhijieS7No need for a mobile phone holder,Not only is the navigation experience good,After getting into the car, the mobile phone APP can be used in the large screen of the car machine through the super terminal,Very convenient。 I hope you don't misunderstand, Xiaomi joins to bring more vitality to the automotive industry, and I believe that everyone will work together to make China's smart electric vehicles better tomorrow!"
It can be seen that Yu Chengdong's original intention to have a car bracket is aimed at some international smart electric vehicle brands and traditional fuel vehicles, but this remark was said after the release of Xiaomi SU7 and was misunderstood by everyone. From the experience level, Yu Chengdong is sure of the Xiaomi SU7 car navigation experience, after all, Xiaomi is born as a smart phone. At the same time, Yu Chengdong also affirmed AutoNavi Map and Baidu Map, and there will be no problem with the vehicle navigation of domestic intelligent electric vehicles using their solutions. Of course,In addition to clarifying,Yu Chengdong also did not forget to advertise his own product ZhijieS7,Not only does it not need a mobile phone holder,It can also be fully apploaded on the large screen of the car machine,Very convenient。 In addition, it also advertised its own car 88W wireless charging mobile phone holder, so that different users have different choices.
Of course, we should see from Yu Chengdong's clarification that he has better expectations for China's smart electric vehicle industry tomorrow, especially in the current tide of electrification and intelligence, whether it is Huawei or Xiaomi, or other domestic brands, they are all brave trendsetters. On the one hand, we have to constantly confront international brands and walk out of a road with the characteristics of China's smart electric vehicle industry, on the other hand, we need to survive and survive well in the environment of extreme involution, which is undoubtedly a difficult but very worthwhile road.
Taking Wenjie as an example, although it had a very high popularity at the beginning of its birth, its sales were mediocre, and with the continuous efforts of Huawei and Cialis, Hongmeng Zhixing began to gradually arm itself to the teeth, and the sales of Wenjie began to climb steadily. According to the sales ranking of China's new passenger car brands in the first quarter of 2024 released by China Automotive Digital Research Institute, Wenjie, Li and Aion belong to the first echelon, and Wenjie leads with sales of 85,842 units, becoming the brand with the highest sales volume in this quarter. Moreover, according to Yu Chengdong, the new M7 has been on the market for 7 months, and the cumulative number of Dading has exceeded 174,000 units, which can be called a dark horse among China's smart electric vehicles. In addition, the M5 facelift is about to be launched, and the M9 has also begun to establish a sales advantage in the 500,000 yuan price segment, and then the large-scale delivery of the Zhijie S7 and the subsequent addition of other members of Hongmeng Zhixing will promote the establishment of Huawei's leading position in the field of intelligent electric vehicles.
And Xiaomi, born with its own traffic, Xiaomi SU7 is also the last business of Lei Jun's life, he is willing to bet all his reputation and fight for Xiaomi cars. Judging from the first battle of the Xiaomi SU7 on the market, as well as the large number of orders and the traffic of each store, Xiaomi Auto is accelerating its growth. Although it is inevitable that it will be looked at by friends, consumers and all kinds of people, according to Xiaomi's habits of deep cultivation on the Internet for many years, it will continue to improve to make future models more excellent, which is undoubted.
At the same time, from the perspective of Xiaomi and Lei Jun, it is also hoped that China's smart electric vehicle industry will unite and move forward as a rope. Before the press conference, many brands, including BYD, Ideal, Xiaopeng Motors, CATL, Great Wall Motors, Changan Qiyuan, VOYAH Automobile, AVATAR, Deep Blue Automobile, etc., have released posters welcoming Xiaomi cars, and the topic is #China's new energy vehicles move forward together#, CCTV also reported, this is a big deal in the automotive circle, and together is a Chinese car. With the increasingly fierce competition in the future, Chinese brands must not only compete with each other, but also learn the spirit of "just together" to jointly promote Chinese brands to the world, and Xiaomi's participation is undoubtedly an accelerator.
If Yu Chengdong and Lei Jun have competed in the smartphone industry for decades in the past, then in the next era of smart cars, the two will also face each other again, but in addition to confrontation, it is more from the overall situation to jointly shape the new pattern of China's electric vehicle brands.