To prevent getting lost, the elevator goes directly to the safety island to report Liu Yadong A
Source: Liushen Lei Lei read Jin Yong
Author: Liushen Lei Lei
One
Recently, Zhiji Auto said that it had been cyberbullied and had reported it.
The cause of the incident, in addition to the entanglement with Xiaomi Automobile, is mainly due to the fact that their CEO Liu Tao said a "sincere word" at the press conference, praising the sacrifice of employees:
"Our classmates would have missed out on even the birth of their own children. We also have friends who have been positive for four consecutive times in a short period of time, and they still stick to the front line of work. Some of our classmates were ruthless and sent their young children to boarding schools. ”
Because of this "truth-telling", many netizens coaxed that for every Zhiji car produced, a young child left his parents and was sent to boarding.
I won't discuss the passage itself. How unpleasant and impersonal it is, I won't go into details, because everyone else has said it thoroughly.
I'm just very, very curious about one thing:
How did such a dizzy and obviously dig a big hole for yourself and the company, how did you get the green light all the way and finally be successfully taken to the most important press conference to say it in public?
Two
Let's start with the CEO himself. He is the first person responsible. Some words may displease Mr. Liu, but they are just about the facts, not the people.
He didn't even know that there was something wrong with that, and he said it in a grand manner. From this point of view, it is not at all like the CEO of a new energy vehicle.
If this is said publicly by the head of a local department, I would believe it. But he is a leader of new energy vehicles, and he has to deal with the Internet, audience, and public opinion all the time.
Not to mention the press conference, even if it is a small signing and sharing meeting nowadays, the chat involves a little bit of pitfalls, such as gender topics, I will first ask if there is a live broadcast on the spot.
But he actually praised the workers in public at the large-scale press conference. This is tantamount to completely ignoring that this is the biggest backlash of current netizens, and everyone hates the heavy work and low returns.
With all due respect, this shows that he is concerned about the current netizens and has a serious lack of awareness and understanding of the basic water temperature of public opinion.
I'm reading Jin Yong. To give an inappropriate example: any normal person who goes to the era of "Shooting the Condor" to comment on the story will open his mouth and say, "Grandpa Yue Fei is loyal to the country, and Qin Hui will kill Zhongliang if he is a traitor", right?
However, at this moment, a well-dressed person suddenly appeared in the largest teahouse, and said in public: "Grandpa Qin Hui understands the general situation and takes care of the overall situation, Yue Fei is to blame...... "Can you imagine?"
Are you curious: How long has this benevolent brother not been in the people's teahouse, and has not heard the people chatting and blowing water and fart?
This huge cognitive bias of real-world water temperature is as big as Fan Zeng's belief that his wedding announcement will be a "good story of the art forest".
Three
In addition to this, there is a more interesting point.
There is a big problem with this "truth-telling" paragraph, and the CEO can't see it, can't so many people at Zhiji Auto see it in advance? I don't believe it.
Of course, I didn't know anything about their company, and I didn't know what the production process of the CEO's speech at the press conference was, who came up with the first draft, and who was responsible for reviewing it. But at the very least, the speaker himself has a team, Zhiji has a public relations team, and the technical and legal departments must also participate.
It is unlikely that the CEO alone has read the text of these speeches from the end, and there is a high probability that there are always a dozen or dozens of pairs of eyes who have seen them.
And there is always a rehearsal for the press conference, have you said it on the rehearsal of these contents, if you have said it, so many insiders have heard it.
In a company as big as Zhiji, is it true that everyone does not use the Internet? There must be people who understand that these bad contents such as "missing the birth of a child" and "Siyang has to work overtime" are high-risk, and even want to cause trouble and be on the hot search. Moreover, it is estimated that there is more than one person with a bright heart.
However, has anyone pointed it out, has it been reminded? Has there even been a person who said, "Mr. Tao, I don't think these examples are appropriate"? Why did you let these stinky dung go all the way to the press conference?
Four
So that's the most interesting part of the whole disaster.
There may be objections, but the CEO doesn't take them. He really loves the examples of these employees working hard, and it's cool to say it, but he has to say it.
Or maybe no one has ever raised it at all. All the people who have a clear heart have chosen to pretend to be confused and keep their mouths shut.
It is not excluded that these examples were proposed by the CEO himself. Others were not easy to refute and did not want to question, so they successfully cleared the customs.
The fact is that everyone's unanimous silence protects the CEO's "simplicity", his isolation, his wishful thinking, and his complete ignorance of today's public mood. In the cheers and applause of "Mr. Tao is awesome", "Mr. Tao speaks so touchingly", "Mr. Tao will say this when the time comes", he was sent to the press conference, sent him into the spotlight, and you came with the black pot on your back, and you went to die.
I remembered that I had posted an article in an old book, called "No One Seeks Songshan".
It is to the effect that in the Songshan faction, Zuo Lengchan's competitive strategy is inappropriate, and no one can see it? The 13 Taibao are all stupid? It is impossible. But in fact, everyone was silent, and no one was willing to step on the brakes. Anyway, the sky is falling, it's the sky of Songshan, what's the matter with me?
That's why you can see in Jin Yong's novel that no one in the Songshan faction said that Zuo Lengchan's strategy was inappropriate, and no one in Mantuo Villa said that Mrs. Wang's camellia was planted wrongly, just like now, no one in Zhiji Automobile said that there were obvious problems in the CEO's speech.
The name "Zhiji" was originally very good, those who know others are wise, and those who know themselves are clear, but unfortunately they are too smart. When all smart people tacitly align the granularity and choose to be silent, then there must be an ignorant person hiding in the dark. Unless he can save himself, but alas, he can't.
There's a saying about putting power in a cage. The people of Zhiji Auto really put the CEO in a cage.
until he carried a bad story and walked on the stage that day.