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The MCN involved in the Internet celebrity blogger may be dismissed

author:Upright grapefruit Yd

On April 14, it was reported that the heated discussion about "primary school student Qin Lang lost his winter vacation homework in Paris" finally had an official response.

According to the latest news, the video of "picking up the homework book of primary school student Qin Lang in Paris", which had attracted widespread attention, was confirmed to be fabricated, and the accounts of the blogger involved (screen name "Thurman Cat Cup") on major platforms have been suspended.

The MCN involved in the Internet celebrity blogger may be dismissed

CCTV news reports revealed the truth behind the incident: the traffic of many Internet celebrities is actually controlled by some companies and agencies, which are called MCNs. To put it simply, MCN is like the driving force behind Internet celebrities, helping them quickly become popular.

The MCN involved in the Internet celebrity blogger may be dismissed

What are the penalties for MCNs that create false information?

Zhu Wei, deputy director of the Communication Law Research Center at China University of Political Science and Law, said that sometimes, the initiator of false information is not the account itself, but the MCN agency that signed a contract with it.

In order to pursue hot spots, they do not hesitate to hype up old news and create a false heat. The law also has clear provisions on this, requiring platforms to strengthen the management of MCNs, especially for MCNs that publish false information and use the matrix to spread false information.

The MCN involved in the Internet celebrity blogger may be dismissed

In response to violations, the platform needs to remove the MCN and take corresponding restrictive measures.

According to the official notice, in order to attract traffic, 29-year-old Xu (screen name "Thurman Cat Cup") and his colleague 30-year-old Xue jointly planned and fabricated a series of video scripts of "Picking up the lost homework book of primary school student Qin Lang".

They bought winter vacation homework books, took selfies with their mobile phones, made related videos, and disseminated them on multiple online platforms, causing adverse effects.

Event Overview:

On February 16, the Internet celebrity "Mao Cup" fictionalized that he picked up the winter vacation homework lost by a first-grade elementary school student named Qin Lang in Paris, and promised to bring the homework back to China and return it to Qin Lang.

Subsequently, a netizen who claimed to be "Uncle Qin Lang" appeared, posted a video and started a live broadcast, so that "Qin Lang's family who lost his winter vacation homework responded" became a hot search topic again.

In the doubts of many netizens and media, "Mao Cup" even posted a video to emphasize the authenticity of the incident, and said, "The other party's mother has been contacted, and everyone doesn't need to look for it anymore, after communication, the other party is unwilling to appear on camera, and we are not good at disturbing other people's lives, this matter ends here." ”

It wasn't until the official intervention in the investigation that the truth was revealed.