After the Qingming holiday, the domestic tourism market ushered in the peak of travel bookings for the "May Day" holiday. On April 12, Tongcheng Travel released the "2024 May Day Holiday Travel Trend Report" (hereinafter referred to as the "Report"). According to the data, the popularity of "May Day" related travel searches increased by more than 7 times month-on-month in the week after the Qingming Festival. The medium- and long-term tourism and outbound tourism markets are growing rapidly, with significant growth in the distance traveled and the number of days traveled. Many concerts, music festivals and film and television drama filming locations have become the vane of "May Day" tourism consumption, bringing fire to the "potential stocks" of many destinations.
According to Tongcheng Travel data, as of April 12, Beijing, Chongqing, Shanghai, Chengdu, Changsha, Xi'an, Guangzhou, Wuhan, Nanjing and Hangzhou were the most popular destination cities for tourism during the May Day holiday. In-depth experience games such as parent-child tours, cultural tours, and food tours are new "postures" for young tourists to start holiday travel.
In terms of popular scenic spots, theme parks such as Beijing Universal Studios Resort, Shanghai Disney Resort, and Guangzhou Chimelong Paradise are popular choices for parents to walk their babies during the "May Day" holiday. In addition, Nanjing Hongshan Zoo, Chengdu Giant Panda Breeding Research Base and other "star" zoos have also attracted many parent-child tourists. Xi'an and Changsha are favored by young tourists with their respective history and trendy culture.
Since the beginning of this year, the cultural and tourism bureaus in various parts of the country have made efforts on social media platforms, allowing tourists to tap many "potential stocks" for tourism and vacation. Music performances and film and television drama framing have ushered in a highlight moment for these "potential stocks". Tongcheng Travel data shows that during the "May Day" holiday, Yantai ranked first in the list of domestic tourism popularity. Hua Chenyu's "Sunrise Concert" is about to be held here, attracting the attention of many fans. As the filming location of the hit drama "Walking with the Phoenix", the tourism popularity of Lishui, Zhejiang has also risen sharply, and it has entered the top ten of the "May Day" tourism popularity list.
At present, Tongcheng Travel has launched a special page for Xianxia drama check-in, which gathers the same attractions of popular Xianxia dramas in China, and provides users with APP-exclusive scenic spot coupons to help users quickly check in the filming locations of Xianxia dramas. In addition to the Jinyun Xiandu with the same style as "Walking with the Phoenix", it also includes popular Xianxia scenic spots such as Hengdian Film and Television City, Shangrao Forgotten Immortal Valley, Shaxi Ancient Town, and Sichuan Emei Mountain, helping young users check in the same attractions of popular film and television dramas. The Korean costume photography experience in Yanbian, Jilin Province, and the Shangri-La Secret Land in Diqing, Yunnan Province are also new hot spots for "May Day" travel.
During this year's "May Day" holiday, the outbound travel market is expected to usher in a rapid recovery. According to Tongcheng Travel data, Bangkok, Kuala Lumpur, Tokyo, Phuket, Singapore, Osaka, Seoul, Dubai, Ho Chi Minh City and Chiang Mai are the most popular outbound travel destinations during the May Day holiday. With the advent of the new era of national tourism, more tourists from small and medium-sized cities have begun to plan outbound travel, and destinations in East Asia and Southeast Asia are still the first stop for most tourists to go abroad. In addition, during the "May Day" holiday, large cruise ships such as MSC Glory of MSC Cruises and Ocean Spectrum of Royal Caribbean Cruises also returned to their home ports in China.