Loading...
1. Be wary of the phenomenon of using "plots" to gain traffic
- Some Internet celebrities do not hesitate to make up "plots" for the sake of traffic
Recently, a strange "Internet celebrity traffic wind" has swept in. In order to chase dazzling data, some Internet celebrities do not hesitate to write and direct some bizarre "plots" in an attempt to confuse and manipulate readers' attention. It's like a "drama spirit" performing on stage, using some fictional "hit" stories to win attention.
What is the origin of this practice? Is it the cruel competition in the market environment, or the dark side of capital operation? Or is it just the "confused" behavior of some Internet celebrities? In any case, we should be vigilant against the deep reasons behind this spreading "Internet celebrity traffic wind".
- This kind of behavior is not only "confused" at the individual level, but also may be "lost" in MCN institutions and capital operation behind it
When some Internet celebrities do whatever it takes to pursue data and weave some bizarre "plots" to attract attention, we can't help but think: what kind of operating mechanism and interest chain are hidden behind this? Is it a short-sighted behavior of individuals, or is it the dark side of the operation of some MCN institutions and capital?
After all, behind the Internet celebrity economy, there is often a complex network of interests. In order to maximize profits, some MCN companies may not hesitate to condone their Internet celebrities to create some "hot" hot spots, even if there are false and ugly truths hidden behind these hot spots. This kind of lost behavior has undoubtedly destroyed the ecological environment of the Internet celebrity economy, and also damaged the bottom line of the values of the entire society.
2. The beginning and end of the "Qin Lang lost homework" incident
- The main participants in the event and their course
The "Qin Lang lost his homework" incident that caused an uproar seemed to be just an ordinary trivial matter on campus, but it triggered a whirlpool of public opinion. What kind of cat is hidden behind this?
It is understood that the protagonists of the incident are two young people: female netizen Xu Moumou (screen name "Thurman Cat Cup") and male colleague Xue. The reason why they got involved in this matter turned out to be to increase their following and follower count.
I saw that the two carefully planned a series of video plots of "picking up the lost homework book of elementary school student Qin Lang", and used various means to shoot and circulate it. They cleverly exploited people's natural attention to children, creating a sense of "warmth and affection" that attracted widespread attention.
- The results of the investigation by the public security organs: The two jointly planned and fabricated the series of videos
However, the truth of the matter is far from so simple. In the police investigation, it was found that all this was a drama carefully planned and made up by the two!
It turned out that Xu and Xue did not really pick up any homework books, but specially purchased some homework books, and then shot relevant videos by themselves and spread them on multiple online platforms. Their purpose is nothing more than to gain attention, create hot topics, and ultimately get more traffic and fans.
This kind of behavior completely violated social morality and the bottom line of the law, and the public security organs immediately severely punished the two and their companies in accordance with the law. The truth of "Qin Lang lost his homework" was revealed nakedly like this, which made people feel extremely disappointed. It turned out that everything was just a well-woven "traffic scam".
3. Reflection and analysis of events
- Some netizens' comments and attitudes towards the incident before
As soon as the "Qin Lang lost homework" incident was exposed, netizens expressed their opinions and evaluations. Some people think it's just a cute little episode that embodies the warmth and kindness of society; There are also people who are angry and disappointed by this kind of "murderous and heart-punishing" behavior.
But more netizens, just by virtue of the huge number of fans of "Thurman Cat Cup", are willing to believe this "touching" story. They naively think that how could an Internet celebrity with tens of millions of followers do such a low-level thing? Isn't this a "great thing"?
This undoubtedly reflects a common "worship" psychology of Internet celebrities. They are born with great voice and influence, and occupy an unshakable position in people's hearts. But in fact, behind this "worship", it is precisely the blindness and lack of trust of society in the identity of Internet celebrities and their fame process.
- Influencers have a huge voice, but their rise to fame may not stand up to serious scrutiny
We have to admit that some influencers do have huge appeal and influence, and their remarks often cause widespread repercussions. But in essence, is their path to fame fair and ethical?
Facts have proved that even the "big V" with tens of millions of fans cannot withstand strict scrutiny in the operating mode behind it. As revealed by the "Qin Lang lost his homework" incident, some Internet celebrities do not hesitate to weave some false "plots" to gain traffic, which seriously violates social morality and values.
Perhaps on the surface, these influencers are incomparable and have huge influence. But once their veil is lifted, we may find that their path to fame is not open, but there are many despicable cats. This is undoubtedly an impact and warning to the entire Internet celebrity economic ecology.
Fourth, the problem of the economic production model of Internet celebrities
- Influencers themselves are a broad concept, and society has different expectations of different influencers
The group of Internet celebrities is indeed extremely large and complex, ranging from the influential "head Internet celebrities" to the small famous "grassroots Internet celebrities". Internet celebrities in different fields and from different perspectives will naturally arouse different expectations from all walks of life.
Some people hope that Internet celebrities can take social responsibility and use their influence to spread positive energy; There are also people who expect Internet celebrities to show their unique personal charm and become leaders in culture and entertainment. But it is true that society's criteria and attitudes towards these Internet celebrities are not generalized.
- But the rise to fame of an influencer should not go against the law and social values
However, no matter what background an influencer comes from or what characteristics they have, there is one thing that cannot be ignored: their path to fame should be built on the basis of legal compliance and social values.
Sadly, in the current Internet era where "traffic is king", some influencers disdain to follow these basic moral principles. In order to chase more attention and fans, they do not hesitate to resort to some false rumors and misleading others. This is undoubtedly a violation of social morality and the bottom line of the law.
- Otherwise, it is a kind of "ugly" sample
If this path to fame is widely accepted, then the values and trust bottom line of society will inevitably be seriously impacted and disintegrated. People's evaluation of the group of Internet celebrities will also shift from "worship" to "contempt".
In other words, when some Internet celebrities unscrupulously concoct all kinds of "fake news" and "script marketing" for their own personal gain, they not only damage their own social image, but also corrupt the ecological environment of the entire Internet celebrity economy to a certain extent. What they do is likely to become the object of people's "scrutiny".
After all, in the age of the Internet, everyone actually has the potential to become an "Internet celebrity". But the key is whether we are willing to pursue our dream of being an influencer in an ethical and legal way. If we can't do that, then what we see may be just a collection of "internet celebrity scandals".
5. Warning to the economic production model of Internet celebrities
- A large number of Internet celebrities, companies, and capital unscrupulously create "new yellow news" for Bo traffic
What is outrageous is that in this absurd farce of "Qin Lang lost his homework", it was not the "temporary confusion" of individual Internet celebrities, but a widespread "new yellow news" production model.
Looking back carefully on the past period of time, similar incidents have emerged one after another: West Lake 1,500 yuan for mobile phones, "magical" campus men and women, and so on. Behind these so-called "news hotspots" are all hidden the calculations of Internet celebrities, companies, capital and other stakeholders. In order to chase more traffic and profits, they did not hesitate to make up all kinds of bizarre "plots", and created false "hits" with the help of the attention of public opinion.
This kind of behavior has gone far beyond the "confusion" of the individual, but is a systematic "business operation". Here, the spread of disinformation and the distortion of social values have become tools for them to make profits. They are undoubtedly completely defiling and defiling the sacred cause of "journalism."
- This kind of behavior is harmful to social attention resources and public opinion ecology
When these Internet celebrities, companies, and capital gather together to concoct "new yellow news" one by one, the damage they cause is far beyond imagination.
First, in the process of competing for social attention resources, they use lies and falsehoods to attract a lot of attention. This has undoubtedly caused great internal friction and impact on the information ecology of society. People are passively reduced to the objects of their exploitation, trapped in a kind of "information anxiety".
Secondly, this kind of behavior will also pollute the ecological environment of the entire online public opinion. As more and more "new yellow journalism" goes viral, it can be difficult to distinguish between what is real and valuable information. This kind of continuous "information pollution" will inevitably affect the normal operation of society and make people feel confused and disappointed.
Therefore, the behavior of these Internet celebrities, companies, and capitals who are unscrupulous for the sake of traffic not only violates morality and law, but also seriously disrupts the normal order of the Internet era. This mode of production of "new yellow journalism" must arouse the great attention and vigilance of the whole society.
Conclusion - A call for a return to social responsibility and values
In general, this absurd incident of "Qin Lang losing his homework" can't help but worry about the group of Internet celebrities. When some Internet celebrities do not hesitate to become the makers of "new yellow news" in order to chase traffic and profits, they not only lose their due sense of social responsibility, but also deviate from the basic moral bottom line. This kind of behavior not only destroys the Internet public opinion environment, but also pollutes the values of the whole society.
Therefore, we must take caution. We hope that all Internet celebrities can establish correct values and truly fulfill their social responsibilities. Only by returning to the track of the rule of law and morality can the Internet celebrity economy achieve real and healthy development. Let us call together to let these "Internet celebrity traffic winds" be completely the vane, and let positive energy regain the C position of the Internet!