Wuhan Fanhua-glyceryl butyrate

At the beginning of the new year, after a Spring Festival holiday, the feed industry leaders have begun to rub their fists and prepare to show their fists this year. Through the speeches of the bigwigs of various enterprises at the year-end summary meeting or the opening of the annual conference, let's see what big plans the domestic feed giants have in 2015.

Tongwei: Deepen technology marketing and realize value marketing

On February 14th, at the 2014 annual work summary and 2015 work plan meeting of Tongwei Group, Yan Hu, president of Tongwei Co., Ltd., made a 2015 work plan with the theme of "Tamping the Foundation and Recasting Glory".

Yan Hu said that as the country's macroeconomic development enters a new normal and deepens economic reforms are fully implemented, the aquaculture industry and feed industry are facing a period of comprehensive adjustment and transformation. The information revolution such as big data, cloud computing and mobile Internet makes us must think about reshaping the industry structure and the working methods and communication methods of enterprises, use Internet thinking and scientific and technological means to promote the production automation of the aquaculture and feed industry, promote scientific management with data and informatization, comprehensively improve the efficiency and efficiency of all aspects of the industrial chain, form their own unique business model, and seek differentiated competitive strategies. In the face of the industry transition period, we should pay attention to the whole process of breeding, comprehensively pay attention to and support the whole process of breeding, take science and technology as the starting point, take scientific and technological service marketing as the foothold, gradually promote moderate scale, specialization and automation of production and breeding, realize the aquatic industry Internet, and comprehensively improve the efficiency and efficiency of aquaculture; To marketing to efficiency, vigorously promote aquatic products 365 breeding model, 6615 product model, team service model, standardized management, scientific and technological marketing, efficiency scramble.

In fiscal 2015, Tongwei Co., Ltd.'s management policy continued to remain unchanged as "gathering momentum and focusing on implementation and effective operation".

The construction of the technology platform in 2015 should focus on integrating internal and external resources, leveraging government construction projects, and continuing to build an industry-leading open and innovative technology platform. Strengthen the interaction and communication with experts of Tongwei Academy of Sciences, provide more ideas for Tongwei scientific research, and bring more value output to the company's operation. Continue to follow up the progress of the declaration of projects such as the Ministry of Agriculture, the National Development and Reform Commission, the Provincial Science and Technology Department, the Provincial Economic and Information Commission, and the Chengdu Municipal Science and Technology Bureau declared in 2014, and increase efforts to guide the subsidiary companies to study local support policies, strive for project financial support, strive for more tax incentives, create a better business development environment, and create more scientific research results, so as to create a solid foundation for the deep integration of technology and the market.

The financial system should strengthen capital operation, strengthen process control, continue to maintain the three-in-one linkage between the market, technology and finance, and further broaden the capital, bond and securities markets. Continue to strengthen the centralized control of prices and funds, strengthen budget management, with the help of information platforms, optimize control methods and means, continue to implement the dynamic distribution difference rate-oriented product optimization strategy, promote the further improvement of the distribution difference rate, and improve the product profitability of Tongwei shares.

The production system must strengthen risk management and control, thoroughly implement and implement the standardized, refined and paramilitary management model, and ensure that the feed production process and product quality are at the leading level in the industry.

The raw material procurement system should continue to focus on "internationalization, long-term and financialization": the cost advantage of imported raw materials is obvious, and large-scale cooperation with international grain merchant giants to promote the globalization of procurement; Make full use of international procurement, domestic basis procurement, futures delivery, forward purchase and sale contract locking and other procurement methods to purchase medium and long-term contracts in an appropriate amount, and combine periods and cash, thereby reducing costs, improving procurement efficiency, and highlighting the advantages of long-term procurement; Rational use of bank forward drafts, futures procurement, forward procurement discounts and other methods, under the premise of ensuring production needs, reduce the cost of funds caused by the occupation of spot funds, and realize the financialization of procurement. Comprehensively promote the construction of raw material bases, create a convenient and guaranteed raw material supply chain, ensure the stability of raw material supply from quantity to quality, and reduce procurement costs.

The quality control system builds a new platform, discovers new opportunities, shapes a new team, and makes further progress.

The information system should continue to strengthen the integration of automation and intelligent facilities and technology applications, do a good job in IT support and service work for strategic implementation and management change, and focus on breakthroughs in business intelligence, mobile applications, human resource management, and the upgrading of collaborative systems.

2015, is the last year of the company's "Five-Year Plan", but also the "Five-Year Plan" strategic goals can be fully realized the most critical year, Yan Hu pointed out: we must get rid of the traditional product marketing, deepen scientific and technological marketing, to achieve value marketing, all departments, systems must deepen the focus, strengthen coordination, mission must be achieved, win-win development. (Source: Tongwei Group WeChat)

Guangdong: great change, big breakthrough, sales exceeded 700,000 tons in 2015

Zheng Shixuan mentioned in his New Year's message that 2015 is another new development year for Guangdong, and it is necessary to improve the product range, expand the existing advantages, and break through weak areas. Not only to gain advantages in shrimp feed and high-grade fish feed, but also to be the first, in freshwater fish feed should also make a strong voice, for future development to expand more space. In terms of quality, quantity and service, we will open up the gap with competitors, achieve comprehensive advantages, break through the target of 700,000 tons in one fell swoop, and break through the target of 1 million tons in three years, and rank among the world's first-class feed enterprises!

In the face of market challenges and problems in business management, Zheng Shixuan requires all marketers to implement the strategies and methods of big changes and big breakthroughs, and the salesmen should be full-time, attentive, focused, professional, and "farmers", promote cost-effective, differentiated series of products, adjust high-quality resources, reflect high goals, high growth of regional tilt and high income, regional breakthroughs first become the norm, concentrate forces to fight annihilation wars, and serve efficiently, taking customer success as the standard. (Source: Guangdong Feed WeChat)

New Hope Six: Global Strategic Layout for 2015

At the 2014 Beijing Final General Manager Conference that ended on December 21, New Hope SIX and overseas development underwent major changes, the original overseas center was split, and the independent New Hope Six and Asia center was established to be responsible for the management and development of Southeast Asia and Asian business, and the split overseas center was mainly responsible for the development and operation of the region outside Asia. At this point, New Hope SIX and overseas development have formed a dual engine from the Asian center and the overseas center. This move demonstrates the importance and imperative determination of New Hope Six to overseas development, and marks that New Hope Six will consolidate and deeply cultivate the operation and development of the Asian region, and base itself on Asia to launch a new and greater offensive towards globalization.

In July 2014, New Hope Liuhe announced a new Medium-term Strategic Plan, which listed "global operation" as one of the three main strategic axes to achieve the goal, and decomposed into feed products as the guide to follow up the seedling business; Promote localization operation and resource integration in the matching market; In mature markets, we will create new industrial development models, etc., and make every effort to absorb international talents and integrate global resources. While strategically laying out the industrial pattern, it has established strategic partnerships with a number of world-renowned suppliers and financial institutions, laying a solid foundation for global development.

At present, New Hope Six and in Southeast Asia basically entered a relatively stable state of assets, and initially formed the industrial chain development pattern, while Europe, Africa and other regions are still in a dotted layout, therefore, New Hope Six and made up their minds to set up the Asian Management Development Center with Singapore as the center, and the first batch of long-term incentive policies for overseas personnel, aiming to encourage the Asian center to focus on resources, research and deeply cultivate the Asian market, tap the advantages of various countries, and make the Business in Asia bigger and stronger; Inspire overseas centers to look globally and launch a greater offensive in the region outside Of Asia. (Source: New Hope Rokuwa)

Dabeinong: In 2015, it plans to sell more than 400,000 tons of aquatic feed

Following the establishment of the Dabeinong Aquatic Products Technology Group Business Wealth Community in early January 2015, on February 6, the Dabeinong Fujian Aquatic Products Wealth Community Development Committee was also announced, which means that Dabeinong began to accelerate the pace of entering the aquatic products sector.

At present, Dabeinong has a total of 7 aquatic feed factories nationwide, and this year will gradually complete the construction of new factories and merge and acquire other feed factories to achieve the goal of doubling the production and sales of aquatic feed, and plans to exceed 400,000 tons of sales in 2015. The company has planned to invest 2 billion yuan in the aquatic sector in 2015, and in the next few years, Dabeinong will add at least 2 aquatic feed processing plants per year. (Source: Agricultural Treasure Book Aquatic Products Edition)

Haida: In 2015, it challenged 7 million tons to accelerate the layout of Southeast Asia

"In 2014, Haida Feed sold nearly 6 million tons, and in 2015 it will challenge 7 million tons; In 2017, it exceeded 10 million tons, including 3 million tons of aquatic materials, 2 million tons of pig feed, and 5 million tons of poultry feed. On January 24, 2015, at the service marketing conference of Haida Group, Ding Zhenhong, vice president of Haida University, read out the latest article "Breakthrough in Difficult Situation" by Xue Hua, chairman of Haida University, and in 2014, Haida's performance returned strongly, basically completed self-adjustment, and was ready to go; Starting in 2015, Haida will usher in a decade of golden development.

In 2014, Haida put forward the strategic policy of "more resolute service and more resolute marketing", and Xue Hua defined 2014 as a turning point in Haida's development, and 2014 will leave a deep mark on the development history of Haida. Xue Hua pointed out that after the adjustment of Haida in recent years, haida will usher in a period of rapid growth of three or four years at the beginning of 2015, and haida's goal in the next ten years is to be the first in the country and the top three in the world.

The aquatic products business is still the core business of Haida and the foundation of Haida's development. At present, Haida's aquatic products business accounts for 40% of the Group's operating income. Although Haida has been positioned not only as an aquatic sector, but aquatic feed is still the center, including a profit center, a personnel training center, and the rapid development of Haida livestock and poultry feed in the past two years is the resource grafting of the aquatic sector. In the next few years, Haida will increase its layout in overseas aquatic products business.

In 2014, Haida has built factories in India and Malaysia at the same time; In 2015, Haida's aquatic feed in the Southeast Asian market will increase by 60-70%, and in 2017, it will reach 400,000 tons of sales, mainly in shrimp feed and puffed specialty materials. Xue Hua said that Haida currently has feed sales of more than 100,000 tons in the Southeast Asian market, and more than 400,000 tons in 3 years, this goal is relatively clear, and Haida will also do Vietnam's livestock and poultry feed plate, and the southeast Asian region will be the fastest growing area of Haida.

Although Haida's performance growth has slowed down in recent years, its development ambitions have not changed. As early as the beginning of 2012, Haida proposed a medium- and long-term development plan to achieve operating income of more than 100 billion yuan around 2020 and become a world-class agricultural and animal husbandry company. (Source: Agricultural Treasure Book Aquatic Products Edition)

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