Moutai, as soon as the name is mentioned, it can attract the attention of countless people. Not long ago, Moutai was regarded as a gold-like existence by countless investors, and its price soared all the way, as if its value was like gold, and it would only increase and not decrease. But is this really reliable? Let's take a closer look.
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First of all, we have to recognize the fact that the gross profit margin of Moutai has exceeded 90%, which means that for every bottle of Moutai sold, the net profit accounts for the vast majority of the cost. In this case, the high price of Moutai seems to be more like an IQ tax. Moreover, in the long run, it is impossible for the price of any commodity to rise all the time without falling, and Moutai is no exception.
So, what are the reasons for the decline in the price of Moutai? I think there are three main aspects:
First, consumers' perceptions of consumption are changing. Not only Moutai, but the consumption level of the entire market is changing. In the past, the price of 53 degrees Feitian Moutai was unattainable, but now, its price has fallen to 2,510 yuan, and even on e-commerce platforms such as Pinduoduo and Jingdong, the price can still be seen at about 2,400 yuan. This drop in prices has unnerved people in the market, fearing that prices will continue to fall.
Second, the state's anti-corruption efforts are constantly increasing. Although the phenomenon of eating and drinking at public expense still exists, it has been greatly reduced compared to before. This is undoubtedly a blow to high-end liquor like Moutai.
Third, the downturn in the real estate market has also had an impact on the sales of Moutai. In the past, hospitality and gifts in the engineering industry were a large expense, and Moutai was often the first choice for gifts. But now, these major customer groups are dwindling, and Moutai's premium and ability to retain value are increasingly questioned. Not to mention, young people nowadays are not very interested in high-end liquor like Moutai.
This phenomenon is reminiscent of the Tibetan mastiff fever of the past. At that time, the Tibetan mastiff was regarded as a symbol of wealth, and the price soared, and even some mastiffs could be sold for 80 million at the peak! However, no one expected that this craze would suddenly collapse, and even dog meat restaurants were unwilling to accept these Tibetan mastiffs that were once worth millions.
Therefore, for the future of Moutai, we can only say that anything is possible. The market is constantly changing, and nothing is constant. Today's Moutai may become the dust of history tomorrow. But no matter what, we should keep a clear head and look at investment products like Moutai rationally.