In order to better meet the needs of users in the new energy era, Lynk & Co has been actively promoting the "mixed reform" of channels since June 2023, comprehensively strengthening the customer contact points of Lynk & Co new energy on the basis of the advantages of the original outlets, and building a composite channel system of direct sales + agency + distribution, so as to make the channels more three-dimensional, more diversified contacts, more intimate services and more comfortable experience. As of March 1, 2024, Lynk & Co New Energy has now landed 100 stores, covering a total of 27 provinces and 61 cities across the country.
Lynk & Co experience space
In July 2023, the country's first Lynk & Co Brand User Center was officially opened by the West Lake in Hangzhou, which is a diversified space that can directly connect brands and users, and is committed to integrating brand culture display, product direct sales and user experience. In addition, Lynk & Co has put into operation 19 Lynk & Co experience spaces in core cities across the country, as a direct channel for users to directly connect to users, providing users with a pleasant car buying experience with transparent prices and consistent services, and is committed to integrating "affinity, professionalism, confidence and sincerity" into every detail of service.
Lynk & Co Brand User Center (West Lake)
In order to comprehensively expand its influence in the circle and gain the attention of more new users, Lynk & Co has also joined forces with Meizu to create 38 Meizu spaces in Lynk & Co. As of March 1, 2024, Lynk & Co has 363 Lynk & Co centers, 63 Lynk & Co new energy spaces, 37 Lynk & Co new energy showrooms and 179 Lynk & Co stations, and the total channels of Lynk & Co have covered 261 cities.
Lynk & Co Meizu space
Every exploration and innovation in channel construction is in the direction of user needs and is committed to providing users with a better experience. Lynk & Co hopes to reach the closest place to users in an all-round way from online to offline, and establish a more direct and efficient two-way communication and emotional connection with users.
The accelerated construction of Lynk & Co's new energy channels has also laid a solid foundation for the continuous increase of new energy products. In 2023, Lynk & Co's annual sales will be 220,250 units, a year-on-year increase of 22.27%. Among them, the proportion of new energy vehicles has been growing for six consecutive months. In 2024, Lynk & Co New Energy will continue to maintain its growth momentum, with the cumulative sales of the Lynk & Co EM-P family reaching nearly 20,000 units from January to February, with new energy accounting for nearly 50%. Lynk & Co is demonstrating the "hard power" of systematization to the new one, providing an excellent paradigm for the industry's new energy transformation.
Lynk & Co new energy showroom
Lynk & Co will continue to uphold the vision of "continuously changing mobility and making people love travel more", and accelerate its progress towards the goal of becoming a "global high-end brand of new energy" with new products, new channels and new services.
(ENDS)
About Lynk & Co
Lynk & Co is a premium brand of Geely Automobile Group. "Lead" means leading and leading, and "Ke" means change and breakthrough.
In October 2016, the Lynk & Co brand was launched in Berlin, Germany, and in November 2017, the first model, the Lynk & Co 01, was launched in Ningbo, China.
Lynk & Co has always driven the development of the brand with the spirit of "challenging conventions". Relying on the SPA large-scale vehicle electrification module architecture, CMA medium-sized vehicle electrification module architecture, CMA Evo native new energy architecture, etc., it has created a variety of "high-value, high-performance, high-tech, high-safety, and high-value" products, becoming the fastest Chinese high-end car brand to achieve one million sales. With the official launch of the Lynk & Co 08 EM-P, a new urban superelectric SUV, and the new 09 EM-P, a mid-to-large flagship SUV, Lynk & Co 08 EM-P, a luxury intelligent superelectric SUV equipped with the EM-P® super extended range electric solution, Lynk & Co has comprehensively accelerated its transformation to new and electric.
As of February 2024, Lynk & Co has sold more than 1.09 million units, and its European and Asia-Pacific strategies have been steadily promoted, realizing a benign development model of dual circulation at home and abroad. Standing at a new starting point of one million vehicles, Lynk & Co will always uphold the original intention and vision of "continuously changing mobility and making people love travel more", and calmly step onto the world stage with a more personalized, open and interconnected attitude.
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