- Chief Business Intelligence
- Chief Business Intelligence
Introduction: With a history of more than 100 years, the "old Chinese medicine" is about to become a Japanese-funded brand?
Hanging pot to help the world, Yu Yan Sang, who is famous for "Ren Sheng", is now abandoning the word "Ren Sheng"?
You must know that the concept and meaning of the word Rensheng is not just a word, it means the belief that people are people-oriented and life-oriented.
In the end, Chinese medicine forgot the root,
Embraced into the arms of Japanese companies.
On 4 April this year, Japan's Mitsui Foundation issued an announcement that the 100-year-old traditional Chinese medicine brand Eu Yan Sang would be jointly acquired by the Mitsui Foundation and Rohto Pharmaceutical for about 4.7 billion Hong Kong dollars!
As for why he sold his family's century-old business, Eu Yan Sang, there is no answer to the specific reason.
(Rohto Pharmaceuticals)
The history of Eu Yan Sang over the past 100 years has also been up and down, from the gradual rise at the beginning, to the later sale of property, and then to the revival of the family business, but the final outcome still cannot escape the result of being acquired and sold by capital.
But now, Eu Yan Sang has a lot of fame, and there is no rumor that there is a problem with the funds, but such a century-old Chinese medicine company that has no worries about no sales suddenly agreed to be acquired, and we don't know what happened.
The specific answer may only be given after the transaction is completed, but there is still some time before the deal is completed, and we don't know if there will be other turnarounds. However, individuals still hope not to be acquired, and even if they are acquired, they hope that they will be acquired by Chinese people.
The Mitsui consortium and Japan's Rohto Pharmaceutical Co., Ltd. not only acquired Eu Yan Sang as a joint venture, but also set up a new special project company in the region.
The Mitsui Foundation and Rohto Pharmaceutical also bluntly stated that they would use Eu Yan Sang's fame and then build a new healthcare business together. To put it bluntly, we want to use Eu Yan Sang's fame to make us money!
And, when it comes to health care products, I believe that most of my friends' impression of health care products is "IQ tax", and health care products have a stereotype for us.
Because our attitude towards health care products is that we don't know whether they are effective or not, even if they are really effective, but the phrase "three poisons are poisonous" is not a joke.
If a person is dependent on a health supplement, what is the difference between a health supplement and a poison?
But if Eu Yan Sang really becomes a Japanese-funded company, as the Mitsui Foundation said, to convert the main model of selling traditional Chinese medicine into health care products, will he still have the fame and security he has built before?
I also want to know, is Eu Yan Sang's funding really so difficult? Is it going to be reduced to mainly selling health products? Where are they throwing the word "Ren Sang" in Eu Yan Sang?
What's more, some time ago, Kobayashi Pharmaceutical, a Japanese company with a history of 137 years, just broke out about drug safety issues. Not long after this incident, Eu Yan Sang, who has a history of more than 100 years, said that he would be acquired by a Japanese consortium and that he would change the sales model of traditional Chinese medicine into a marketing model that mainly sells health care products.
In the case of Kobayashi Pharmaceutical, which also has a century-old history in Japan, their own drugs are poorly regulated. For a century-old company, they can't guarantee the safety of life, so how can we trust that Eu Yan Sang will be guaranteed in the hands of Mitsui Foundation and Rohto Pharmaceutical?
Even if Kobayashi Pharmaceutical and Rohto Pharmaceutical do not belong to the same company, the world is as black as a crow. A century-old pharmaceutical company can have safety problems, how can we trust Mitsui and Rohto to have safety guarantees?
Not only that, but the point is when the benevolence and morality of saving people and curing diseases began to become the kind of business that we have today.
As an old physician once said, "Even if the medicine on the medicine shelf is covered with dust, I hope that people in the world will not be sick." This is our impression of doctors from ancient times to the present, and this old doctor can care so much about the world, and we have to call him "sir"!
But nowadays, some pharmacies have a sticker saying "buy medicine and get eggs", which makes people feel infinitely desolate.
Traditional Chinese medicine is a kind of inheritance, and it should not be bought and sold
When Eu Yan Sang's takeover by a Japanese consortium was revealed, everyone's attitude was different.
Some people say that Eu Yan Sang is not a Chinese company, it is Singaporean, and we can't control what people do.
However, traditional Chinese medicine is the inheritance of the mainland! You must know that our traditional Chinese medicine has a history of thousands of years, starting from the former Shennong tasting herbs, and even the "Yellow Emperor's Neijing", we can see that Chinese medicine began to spread and promote thousands of years ago.
Up to Zhang Zhongjing's "Treatise on Typhoid Fever and Miscellaneous Diseases" or Li Shizhen's "Compendium of Materia Medica" and other works, these are all inheritances left to us by our ancestors from ancient times to the present! It should not become a sale! Even if it really wants to be sold, shouldn't it be taken back by us?
But now they are saying that we want to sell our thousand-year-old inheritance to others, which is what we cannot accept, and this is the reason why we are angry.
As far as traditional Chinese medicine is concerned, traditional Chinese medicine has accompanied our ancestors for thousands of years, and it is not only our inheritance for thousands of years, but also a "friend" who has accompanied us for thousands of years, so it should not become a business in itself.
It's like, you're going to say to somebody else, I'm going to sell my friend to you, and you can just give me the money, I don't think so.
We can communicate and discuss with each other, so that Chinese medicine can be passed on far and wide, and the world can better understand, respect and recognize the culture of Chinese medicine. However, he cannot and should not become a commodity of capital. Because the academic knowledge of Chinese medicine is not just one person, it is what we all have!
In fact, for me, when I saw that the Chinese medicine industry was being acquired by a Japanese consortium, my heart was complicated and contradictory. I was both relieved and saddened.
It is gratifying that their acquisition proves that TCM is useful, which is a kind of recognition of our TCM. Sadly, our millennial heritage has been reduced to a commercial transaction.
And our Chinese medicine in Japan even has a unique name of "Kampo medicine", we can see that our Chinese medicine is deeply loved by their local people.
But now, they are using our heritage, our prescriptions, to earn their own people, even our money. Why shouldn't we feel sad about this?
(Source: Baijiahao)
In fact, there is a reason why the traditional Chinese medicine that we have passed down to this day is gradually declining. Because he is not like Western medicine, Western medicine can use the current rapid development of science and technology to check and treat diseases, while Chinese medicine can only rely on its own accumulation again and again, and treat diseases again and again to improve its own medical skills, which takes too long compared to Western medicine.
Therefore, fewer and fewer people are willing to spend time to learn Chinese medicine, but if fewer and fewer people are willing to learn, or even no one is willing to learn in the future, then can this inheritance really still exist?
What you don't cherish,
There will be someone to "cherish" for you
In fact, not only this year's Eu Yan Sang, but also last year, a 100-year-old Ziguang Chenji Pharmaceutical Co., Ltd. was also acquired by a Japanese consortium.
It is even better than Eu Yan Sang Pharmaceutical, and the degree of holding is 100%. You must know that even if it is Eu Yan Sang today, they are not 100% controlled, at least the descendants of the Yu family still have 10% of the shares.
And not only in the past few years, but in the past few decades, Japanese conglomerates have been buying traditional Chinese medicine companies like crazy, and there are dozens of large and small.
It is not difficult for us to find that for Japanese companies, they are very rare for our traditional Chinese medicine. Even if they just want to rely on the fame and effect of our thousand-year-old Chinese medicine culture to make money and market, but in the final analysis, isn't it because of their consumer recognition and consumer love?
Otherwise, like their unprofitable character, I don't believe they will really do things that are not profitable. We can also see that they are extremely recognizant of our thousand-year-old TCM culture.
Over the years, with the continuous introduction and continuous development of Western medicine, more and more people have only paid attention to the development of Western medicine, but ignored our own Chinese medicine for thousands of years.
Compared with traditional Chinese medicine, there is no doubt that the efficacy and convenience of Western medicine are indeed faster than that of traditional Chinese medicine, which is one of the reasons why most people prefer Western medicine nowadays.
At the same time, with the continuous development and innovation of science and technology, we can see the continuous change of Western medicine in science and technology. And then according to the examination, directly prescribe the right medicine, both in time and convenience, it is indeed faster than that of traditional Chinese medicine.
But don't forget that Western medicine has side effects, and the human body is resistant to them. Therefore, some elders often say that if it is not serious, try to take less medicine, because if you eat too much, you will be taking medicine next time you are sick, and the effect of the medicine will be ineffective.
Traditional Chinese medicine is mainly based on conditioning and health preservation, so this is also the reason for the slow speed of traditional Chinese medicine. But it is precisely because the conditioning time of Chinese medicine is too long, so some people think that Chinese medicine is not effective, which is also the reason why some friends think that Chinese medicine is useless.
But in fact, Chinese medicine is not useless, on the contrary, the usefulness of Chinese medicine is great, otherwise why do you think the Japanese consortium has been crazy about buying our Chinese medicine industry over the years. And if Chinese medicine is really useless, then what about the ancients who cured diseases? You must know that before the introduction of Western medicine, our ancestors relied on Chinese medicine to practice medicine to save people.
How can the culture of Chinese medicine, which has gone through thousands of years, not work? No, I don't believe that Chinese medicine is as unbearable as some friends say.
If it really doesn't work, then why does TCM have such a large audience in Japan?
In fact, as early as March this year, there was already information that the Nippon Foundation had negotiated with Eu Yan Sang, but why did no one stop it? Was it the Japanese Foundation that offered a high price that could not be refused? Or did it really feel that Chinese medicine was dispensable? This makes people wonder.
I just hope that the result will not be the same as Ziguang Chenji Pharmaceutical, and I will not know how to cherish it when it is really acquired, and finally welcome it back in regret. I hope I want to get ahead of the Japanese consortium before they do it.
(Now Ziguang Chenji Pharmaceutical has been withdrawn)
Write at the end
Whether it is Western medicine or Chinese medicine, what can save people and cure diseases is good medical skills. Only by learning from each other's strengths and complementing each other's weaknesses and combining Chinese and Western can we become better.
It's not that our TCM is not good enough, it's just that we lack understanding and trust in TCM and TCM. You must know that our traditional Chinese medicine is highly sought after in foreign countries, otherwise the Japanese consortium would not have gone to great lengths to acquire our traditional Chinese medicine industry for sale.
At the same time, I also hope that we will pay more attention to our traditional Chinese medicine heritage, because I am afraid that one day, he will no longer have the surname "Zhong".
What do you think of the 145-year-old Eu Yan Sang being acquired by a Japanese consortium? If it was acquired, would you still buy Eu Yan Sang's medicines? What do you think of the Western medicine and Chinese medicine industry?
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