Three out of 10 Xiaomi SU7s are female owners, and nearly 30% of Xiaomi SU7 buyers are women. UNEXPECTEDLY, THE XIAOMI SU7 IS VERY POPULAR WITH GIRLS.
The female group will not pay attention to any zero hundred acceleration, parameters and the like, and the female group will focus on the car experience.
Xiaomi SU7 sunroof, front windshield and glass on all sides are sunscreen, as well as specially designed parasols, which fully reflects the care for female users and the delicate and intimate product design, which can well protect their whitening appearance, because this is also a pain point that they usually care about when driving and riding in a car.
The refrigerator damping pad of the Xiaomi SU7 will keep the drink bottles and jars in it from dangling. And there is a storage basket in the front trunk, whether it is a more personalized car appearance/interior, or a more emotional sunscreen/makeup mirror, etc., Xiaomi SU7 just touches the point that female users care about. It is extremely friendly to female car owners. All I can say is that Ray always really understands women's needs.
No matter how much technical details, hardware and software, performance parameters, and too many professional and technical terms are piled up, in fact, it is not as good as these small product details to be better for female users. It may be because women are naturally more emotional, and it is easy to personify the product itself because of the delicate care of the product details, giving it a reliable and warm, trustworthy and possessed consumer feeling.
#雷军称SU7赢得大量女性用户青睐#
