Nike's "Nike On Air" event at the Palais de Blonniar in Paris showcased this summer's groundbreaking product innovations, world-class athlete lineup, and the power of its unique Nike Air technology.
This immersive sensory experience underscores three key points: Nike is a brand for athletes, its innovation continues to lead the sports industry, and its unique Air technology enables Nike to serve every athlete with outstanding performance products.
The event showcased the rich history and future possibilities of Nike Air's technology, and featured a slew of upcoming new products. One of the highlights is the debut of Nike's new Nike Pegasus Premium with a molded Air unit, since the revolutionary innovation of the VaporMax and Alphafly series.
From April 3rd, the public will be able to visit the giant sculpture of the sports figures created for the event at the entrance of the Palace of Bloniar, and participate in the interaction through AR technology. The statues are based on six Nike-signed athletes: LeBron James, Alexia Putellas, Bebe Vio, Kylian Mbappe, Sha'Carri Richardson and Victor Wembanyama. Suspended in the air and shimmering in Nike's signature orange, each statue stands between 8 and 11 meters tall and showcases athletes in motion and their sneakers powered by Nike Air through AR augmented reality. Through AR, people will see these sports legends talk about their relationship with the Nike Air, the shoes that energized them and ultimately made the athletes around us eternal.
Nike's "Nike Blueprint" collection brings together Nike's current leading Air innovations, including the Nike Victory 2 and Nike Maxfly 2 spikes for track and fielders, a new basketball shoe, the Nike G.T. Hustle 3, and the launch of the new 2024 Nike Mercurial for soccer players.
The Nike Blueprint series will be available on July 3 on Nike.com, the Nike App, the Nike WeChat Mini Program, the official Nike Tmall flagship store and designated Nike retail stores.