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In the first week of April (4.01-4.07), the terminal sales volume was released! Due to the Qingming holiday, the sales of major car companies were greatly discounted.
Judging from the sales list of new energy brands in the Chinese market, BYD still ranks first in sales, with 44,368 units, and is the only brand with sales of more than 10,000 units, followed by Wuling Motors with 6,354 units.
In the new forces, the sales of ideal cars and Wenjie are 5617 and 4200 respectively, and the ideal car surpasses Wenjie, with a difference of 1417 vehicles, if you add the wisdom world, the sales volume of Hongmeng Zhixuan is 5363 units, which is also inferior to the ideal car. The fifth to tenth rankings are Leapmotor, Zeekr, NIO, Deep Blue, Denza, Xiaomi, and Xpeng, all of which have sold less than 5,000 units.
What has attracted much attention from the market is the sales of Xiaomi cars. Terminal sales show that in the first week of April, Xiaomi SU7 delivered 1,095 units, ranking fifth in the medium and large car market, and the Han family, Zeekrypton 001, Audi A6L, and Mercedes-Benz E-class ranked in the top five, with sales of 3,764, 2,617, 2,387, and 2,191 respectively. Judging from the data, the weekly sales of the new ZEEKR 001 are higher than those of Xiaomi SU7.
Compared with Xiaomi SU7, the weekly sales of competing Zeekrypton 001, Zhijie S7, and AVATR 12 are 2,617 and 1,063 respectively. , 630 vehicles. Of course, due to the different delivery cadences of manufacturers, these data only reflect the situation of the current week. For Xiaomi Auto, the non-limited Founding Edition model will not be delivered until the end of this month, and the specific market performance of Xiaomi Auto will need to be highlighted a month or two later.
Xiaomi SU7 is a blockbuster model built by Xiaomi Auto for three years, released on March 28, of which the SU7 standard version is sold for 215,900 yuan (rear-wheel drive), SU7 Pro is sold for 245,900 yuan (rear-wheel drive), and SU7 Max is sold for 299,900 yuan (four-wheel drive). According to the plan, the current deliveries are all limited edition of the Founding Edition, which will start on April 3, while the standard and Max versions will be delivered later this month, and the Pro version will start in late May.
In the first week of listing, Xiaomi SU7 was hotly searched, and good news was frequent. First, on the night of the listing, Dading broke 50,000 units in 27 minutes, and then 24 hours after the launch, Dading exceeded 88,898 units. On April 1st, the second round of additional sales of the SU7 Founding Edition was launched, and it was also sold out in seconds. On the morning of April 3, Beijing Yizhuang Xiaomi Automobile Factory held the first batch of Xiaomi SU7 delivery ceremony, Chairman Lei Jun opened the car door for the first batch of car owners one by one, and announced on the spot: Xiaomi SU7 is set to break 100,000, and the number of lock orders exceeds 40,000.
The mass production and launch of Xiaomi SU7 has also put many car companies under pressure. On April 1, a number of car companies successively threw out preferential policies for price reductions: the starting price of AITO's new M7 model dropped to 229,800 yuan, Xpeng G9 followed the new M7 to a maximum of 20,000 yuan for a limited time, and the price of the current car after subsidies started at 243,900 yuan......
There is no doubt that Xiaomi Auto is the most successful electric vehicle brand in marketing at this stage. Before the listing, the ethereal pricing whetted the appetite of users,The price of 215,900 yuan of Xiaomi SU7 directly detonated the automotive industry,Lei Jun became a "Thor" overnight,As long as the topics related to Xiaomi cars will be on the hot search,Even when Zhiji Automobile released Zhiji L6,Almost the whole process is benchmarking Xiaomi Auto。
Of course, the mass production and delivery of Xiaomi cars is just the beginning, the marketing is in place, and the heat is there, so we need to make efforts in terms of production capacity, after-sales service, product quality, etc., to avoid "marketing is greater than the product itself".
As of April 10, the Xiaomi Auto App shows that the delivery time of the Xiaomi SU7 has been extended, and some orders are locked to about half a year, of which the standard version is expected to be delivered in 25 to 28 weeks, and the longest Max version will take 30 to 33 weeks. In terms of production capacity layout, Xiaomi Automobile's public information shows that the factory is built in two phases, and the first phase that has been completed and put into operation is planned to have an annual production capacity of 150,000 units, and the second phase of the plant is still under construction and is expected to be completed next year.
In this way, if sales continue to maintain the current upward trend, Xiaomi cars can only continue to postpone delivery, and the ramp-up of production capacity is still the primary problem that needs to be solved urgently, after all, the current Extreme Krypton 001 and other competing products have existing cars to mention, and ordering Xiaomi SU7 needs to wait for nearly half a year, whether consumers will choose Xiaomi is the top priority.
Goldman Sachs said in its research report released on April 1 that the Xiaomi SU7 has shown the potential to become one of the best-selling high-end electric sedans in China with its industry-leading intelligent system and ecological advantages. However, there is undoubtedly a long way to go for novices in this new energy vehicle market.
Article source: Car Totem, Autohome, thank you here