A few days ago, Porsche delivered 77,640 new cars to customers around the world in the first quarter of this year, a 4% decrease compared with the first quarter of 2023, mainly due to the significant slowdown in deliveries in the North American market and the Chinese market. It is worth mentioning that sales in the German market jumped 37% in the first quarter of this year, from 8,247 to 11,274 units, while sales in Europe as a whole also increased by 9%, and sales in overseas and emerging markets increased by 14% to 14,895 units.
Deliveries in North America plunged 23% to 15,087 from 19,651 a year ago, while deliveries in China fell 24% to 16,340 from 21,365. The Porsche Cayenne became the brand's best-selling model in the first quarter, with a total of 28,025 units sold, a strong increase of 20% compared to the same period in 2023. Conversely, sales of the Macan fell 14 percent to 20,576 units, partly due to exceptionally strong deliveries in the first quarter of last year and anticipation of the upcoming next-generation all-electric Macan.
Demand for Porsche's most iconic model, the 911, jumped 17 percent to 12,892 units. In addition, sales of the Panamera and Taycan fell by 28% and 54%, respectively, due to the imminent launch of a fully updated version.