Source: Pond diggers
In the Douyin account, how to quickly "tag" the account in the starting stage?
1. The importance of Douyin account tags
Let's talk about the importance of Douyin account tags first, those who know can skip this chapter directly, and those who don't know can learn about it.
Friends who have read the articles shared by the pond diggers before know that Douyin's recommendation algorithm is a personalized recommendation (if you are interested, you can read the previous article), that is, what users recommend to ta, so that you can achieve "what you like", for example, if you often watch food videos, then the system can continue to recommend food videos to you.
The principle of this personalized recommendation algorithm is easy to understand, that is, on the one hand, it identifies the video, extracts the content of the video, on the other hand, understands the user, excavates the user's hobbies, and then recommends the appropriate content to interested users, so as to achieve accurate recommendation.
When you understand how your videos are recommended to users, let's take a look at how the platform's algorithm positions your account.
After you publish a video, the platform will first conduct a series of analyses on your video, including video content recognition, and the algorithm will extract the tag information in the video after identifying the video, and when you continue to publish such videos, the platform will position you as a certain type of creator, for example, if you post a video of food every day, the platform will label you as a creator in the field of food, so that you can recommend your video more accurately in the future.
If the videos you post change frequently, resulting in too many tags, and the platform doesn't know which users like your videos, it will be difficult to accurately recommend at this time, so it will be difficult for traffic to rise, which is why everyone tagged the account.
Second, Douyin's latest labeling mechanism
Compared with before, Douyin has changed a lot, and now supports account content diversification tags, you can open the "Douyin Creation Service Platform" - "Data Analysis" - "Content Analysis", you can see the tags of the works you posted.
If you send Douyin as a circle of friends, the tags of the work may be like the example picture above, there are many tags in the primary and secondary vertical categories, and the traffic users of this kind of account are not uniform, it may be because of emotional chicken soup to follow you, or it may be because photography is concerned about you.
Therefore, even if the Douyin hashtag is diversified, we still have to keep the category vertical, for example, the first-level vertical category is science and technology, and the second-level vertical category is science and technology popularization.
3. Douyin's latest tagging method
I've seen a lot of metaphysical tagging methods, such as brushing a certain type of work all the time, paying attention to a certain type of account, etc., and the pond diggers feel that these are not reliable methods, because those operations are the behavior of the browser, not the behavior of the creator.
Let's talk about the method of tagging Douyin accounts:
Before understanding the method of tagging, let's first understand the dimension of platform positioning, that is, what information the platform uses to tag accounts.
According to the trading experience of the pond diggers, the information captured by the platform mainly includes the following four aspects: video, copywriting, topics, and materials, of which video accounts for the highest weight.
If you study carefully, you will find that some accounts are just ordinary viewer accounts, and the account information is even random in the system, but it continues to publish certain types of works, and it can be labeled with certain types, so the video is the main source of information, and the other dimensions are auxiliary.
Based on this, we use the following methods to quickly tag accounts.
1. The shaping of account information, for example, Mr. Wang talks about finance, which is easy to identify as a financial label.
2. The choice of topics, when publishing works, it is still recommended to bring relevant topics, which will help enter the traffic pool of the topic, and can also assist the algorithm to identify the content.
3. Copywriting, the copywriting suggestions of the work are closely related to keywords, such as frequent appearance of makeup, beauty and other words, it is easy to understand as a beauty blogger.
4. The content of the video, this is the most important one, it is recommended to reserve a batch of vertical content in the early stage, it is best to have the same primary vertical category and the secondary vertical category, such as the three rural areas - rural cuisine, in the case of the same primary and secondary vertical categories are the fastest to be labeled, and after the labeling, then expand the secondary vertical categories, such as three rural-rural food, three rural-rural crafts, etc.