On April 10, the 2024 Lao Banzhang of Bama Tea Industry and the protective mining ceremony of Iceland Wuzhai Double Tea King Tree officially came to an end in Yunnan. As the head enterprise of the Pu'er tea industry, it shoulders the mission of protecting the ancient tea trees and leads by example to help the sustainable development of the tea industry.
△ 2024 Laobanzhang, Iceland Wuzhai Double Tea King Tree Protective Mining Ceremony Site
Professor Gong Zhengli, professor of tea science of Southwest University and expert of Yunnan Academician (Expert) Workstation, was specially invited to attend the event to seek a new chapter for the sustainable development of protective picking and tea industry.
△ Gong Zhengli, professor of tea science at Southwest University and expert of Yunnan Provincial Academician (Expert) Workstation
Yang Shaojin, Secretary of the Party Group of Shuangjiang County Federation of Industry and Commerce, Luo Chengrong, Director of Shuangjiang County Tea Office, Chen Fugui, cadre of Shuangjiang County Federation of Industry and Commerce, and other government leaders and business representatives gathered at the ceremony to jointly look forward to the future of the integrated development of Yunnan's tea industry, promote the process of rural revitalization of Yunnan's local tea industry, and tell the story of Chinese tea.
△ 2024 Laobanzhang, Iceland Wuzhai Double Tea King Tree Protective Mining Ceremony Site
At the event, the auction ceremony of Jingdong & Eight Horse Letter Mark Iceland Laozhai Tea King Pu'er Tea was officially launched. Relying on the profound industry experience of Bama Xin Mark and JD.com's strong e-commerce platform, the two parties will deeply integrate in the tea supply chain and provide consumers with high-quality, traceable and sustainable tea of origin with stricter standards.
△ Wu Qingbiao (right), general manager of Bama Tea Industry Co., Ltd., and Zhang Kai (left), tea business director of Jingdong Supermarket, jointly launched the auction ceremony of Jingdong & Bama Xinbiao Iceland Laozhai Tea Tree King Single Plant Pu'er Tea
Abide by the original intention and protect mining
For a long time, the letter mark of Bama Tea Industry has adhered to the ancestral motto of "selecting materials for ten thousand mountains, sparing no effort to make tea", from the tea garden to the tea cup, tracing a cup of good tea for the majority of users. In order to multi-dimensional empowerment and extend the multiple values of ancient tea tree culture, ecology and economy, Bama Tea Industry Xinji actively responded to and took the lead in practicing the "Regulations on the Protection of Ancient Tea Trees in Yunnan", leading the protection of ancient tea trees and opening a new stage of ancient tea tree protection.
In order to strengthen the protection and scientific and rational use of ancient tea tree resources, last year, Bama Tea Industry Xinji and the Tea Research Institute of Yunnan Academy of Agricultural Sciences jointly established the Xinji Year Pu'er Tea Research Center to further provide scientific and technological empowerment for the scientific protection and harvesting of ancient tea trees.
Under the "two-wheel drive" of abiding by the original intention of tea making and scientific and sustainable, it has been condensed into the development path of the brand characteristics of the letter mark of the Eight Horse Tea Industry.
Three palms lead, legendary double kings
One family, two tea kings, three palms leading. Founded in 1919, Xinji originated from a century-old tea-making family, with the mission of making better vintage Pu'er tea, focusing on building the world's leading Pu'er tea brand.
Xinqi focuses on the three major factors of raw materials, technology and storage, and leads the Pu'er tea industry with three palms. Bama Tea Industry Letter Mark has mastered the picking rights of Laobanzhang Tea King Tree and Tea Queen for 4 consecutive years (2021-2024), and has mastered the picking right of Wuzhai Tea King in Iceland for 5 consecutive years (2020-2024), and has the ancient tea tree resources of Tea King and Tea King Didi, two major gold producing areas. At the same time, we will cooperate with famous teachers in the industry to escort products and empower the technology of intelligent warehousing systems, and continue to present a cup of rare and good tea that condenses the essence of the years to the world.
A time-honored brand in China, the vintage is more reliable
At the beginning of 2024, Bama Tea Industry Xinji was awarded the "China Time-honored Brand", becoming the only tea brand selected in Shenzhen, helping Shenzhen to achieve a breakthrough of "China Time-honored Brand"!
This honor is a recognition of the century-old tea family, and it is also a special mission to be given. Inherit the heart of a hundred years to make a good cup of tea.
The Eight Horse Letter Mark firmly guards the ancient tea tree resources in Yunnan and leads the new idea of ancient tea tree protection and construction. In order to better realize the value conversion of the existing resources of ancient tea trees, we will do our best to promote the green, healthy and sustainable development of Yunnan's tea industry, and depict a bright picture of "one leaf prospering all industries".