Western media elespanol posted: In Europe, buying a genuine jersey usually costs 15 to 25 euros. But in China, for around 1.5 euros, you can buy a replica jersey of comparable quality, sometimes even better. This can't help but surprise people - why is China's jersey manufacturing industry so "wild"?
In fact, the development of China's jersey industry is nothing new. Whether it is a top club or a well-known club, none of the Chinese manufacturers can escape their keen "sharp eyes". As long as a jersey is on the market, it will always find its imitation "twin brother" in the Chinese market very quickly.
In the case of Malaga Club, the commemorative jersey launched on the occasion of the 120th anniversary of the small and medium-sized club has been sold well in Europe. But in China, imitations of the jersey quickly appeared and became all the rage.
The reason is that China's jersey manufacturing industry is taking the "smile curve" route of manufacturing development. Whether it is the supply of fabrics in the upstream or the sales channels in the downstream, there are Chinese companies involved and occupy a place.
In terms of fabrics, China not only has a developed textile industry, but also frequently achieves innovative breakthroughs in the field of new fabrics. As a result, the quality of the fabrics of some Chinese imitation jerseys is sometimes even better than the original.
The sales link is the strength of China's jersey industry. In addition to its own large domestic market, Chinese jersey manufacturers have also established a mature online and offline sales network on a global scale. This confirms from the side that many European distributors are actually buying from China.
At the same time, China's manufacturing industry has also achieved corner overtaking in the middle of the industrial chain. On the one hand, we will increase investment in automation and informatization to continuously improve production efficiency; On the other hand, through the emphasis on R&D and design, the details of the imitation have reached an unprecedented level of exquisiteness.
In this way, China's jersey industry has formed a "double-headed" trend in the upstream, middle and downstream of the industrial chain, and has quickly jumped from a single processing and manufacturing to a complete industry integrating design, production and sales.
Looking back on the development of China's manufacturing industry, the success of the jersey industry can be said to be a microcosm. Whether it's home appliances, clothing, or electronic products, Made in China is climbing to the top step by step along the same smile curve. And China's intelligent manufacturing is making every effort in this direction.
High-speed rail, aero engine ...... With the continuous breakthrough of China's independent intellectual property technology, the proportion of mainland manufacturing in the middle and high-end fields is rising. In addition to actively laying out upstream core components and key materials, it also focuses on cultivating independent brands, improving the marketing network, and creating a complete industrial chain.
Therefore, the take-off of China's jersey manufacturing industry is a vivid portrayal of China's manufacturing in accelerating transformation and upgrading. In the future, not only jerseys, but also more mid-to-high-end products made in China will surely rise on the shelves around the world with their excellent quality and ultra-high cost performance.