What is the reputation of the 20 best-selling foreign brand lotions on the market?
There are many names for lotion, toner, softener, lotion, skin care lotion, etc., usually its role is to provide enough moisture to the skin and at the same time help the absorption of subsequent cosmetics.
As one of the most basic skincare products, there are too many brands on the market to count. Previously, "Consumer Reports" released a word-of-mouth report on domestic lotion, in fact, many foreign brands also occupy most of the country, and consumers' enthusiasm for buying is also high.
So this time, we also collected and analyzed the 140,000+ e-commerce review data of Tmall and JD.com's official channels, and let's take a look at the user reputation of these 20 hot-selling foreign brand lotions.
Rate the brand
Lancôme, Estee Lauder, La Mer, HR Helena, SK-II, Guerlain, Kiehl's, Decorté, Origin, IPSA, Orbin, La Roche-Posay, Clinique, L'Oréal, OLAY, Kerun, Muji, Skinken, Dr. Jono, HABA
Evaluation dimensions
Moisturizing, absorbing, skin feel, smell, mildness
Word-of-mouth results are seen in advance
1. Among the products in the price range of 200 yuan, OLAY, L'Oreal and other moisturizing effects are better, among the products of 200~400 yuan, Clinique and IPSA are better moisturizing, and the moisturizing scores of Lancôme and Guerlain are higher in products above 400 yuan, and in addition, among the 20 lotions, the moisturizing and moisturizing scores of Orbin and Kiehl's are relatively low;
2. Products such as Kerun, Estee Lauder, and Muji are more favored by users, while Clinique and HABA have relatively poor skin feel evaluations;
3. La Mer and Albin have relatively low mildness scores, and Clinique smells "unpleasant".
Moisturizing effect: Lancôme, Guerlain, etc. are better, and Albin and Kiehl's scores are lower
The main ingredient of lotion is water, but many products nowadays also add some moisturizers and other active ingredients. Commonly used humectants include fatty alcohols (e.g., glycerol, sorbitol), fatty acids and their salts (e.g., hyaluronic acid).
Therefore, the most important function of a bottle of lotion is to hydrate and moisturize, in this e-commerce review, Lancôme, Guerlain, OLAY, etc. have a high praise rate, while Orbin, La Roche-Posay, and Kiehl's have low relative word-of-mouth scores, with 6.9 points, 7.0 points, and 7.0 points respectively.
Among them, in response to the user reviews of this item, the feedback of Lancôme Qingying Moisturizing Lotion is mostly praised, such as "the texture is rich but not greasy, refreshing but the moisturizing effect is very good, and the absorption is also very fast, you can feel the skin drinking water immediately after applying", "The hydration effect is very good after using it for a while, and it is slippery after washing the face, and the moisturizing effect is very good", "The kind of slippery, a little sticky water, it feels very moisturized, and the savior of the skin is dehydrated", etc.
Guerlain Abeille Royale Honey Moisturizing Repair Essence Water is a member of Guerlain's "Royal Royale Honey" series, the product is classic and popular, for this water, user evaluations are similar to "The moisturizing ability is too good, you have to blow your hair after taking a bath, you have to blow your hair, you have to shoot the water first, and your face is not dry at all after blowing", "The fluidity is strong but very moisturizing, and the moisturizing strength is enough in winter", "The water is very moisturizing, not sticky, and a little fragrant, and it doesn't feel dry after use".
Ke emollient skin feeling "light", Estee Lauder "delicate and silky" "suitable for summer"
In addition to moisturizing and moisturizing, consumers also pay great attention to the skin feeling when choosing lotion, and the thick, viscous, simple and refreshing texture is suitable for each person. In the word-of-mouth evaluation of foreign lotions, products such as Kerun, Estee Lauder, and Muji are more favored by users, while Clinique and HABA have relatively poor skin feel evaluations, with word-of-mouth scores of 6.0 and 6.9 respectively.
In the e-commerce reviews, most of the positive comments on the skin feel of Kerun Moisturizing Lotion II are very light, such as "very light and thin, not too sticky", "this product feels very good on the skin, great love", "it is really easy to use for oily skin like mine, it is very refreshing, and it does not dry after use".
Estee Lauder's Fresh and Bright Red Pomegranate Moisturizer also has a lot of comments on the skin feeling that it is "refreshing", and many users say that it is more suitable for oily skin and summer use, such as "the water quality is delicate, the skin feels silky", "this refreshing is especially suitable for summer", "a toner with unlimited repurchase, refreshing and non-greasy".
Clinique "a sour smell mixed with alcohol", La Mer Mystery and Orbin "spicy face" and "stinging" after use
Most cosmetics will be made fragrant and convenient to please everyone's nose, but in the past two years, some products that say that they are "raw materials and flavors" and "no added flavors" have gradually appeared.
In terms of smell, the 20 lotions are basically not particularly surprising, but one of them is a Clinique Hydrating Moisturizing Toner, which has more negative voices in user feedback, many people say that this lotion has an "alcoholic smell" or "sour taste", in short, the smell is not pleasant, and the smell is not accustomed, such as "How can there be an alcohol smell, it feels very strong", "The taste has changed, there used to be a natural fermentation taste, and now there is an alcohol smell", "The taste feels a little pungent", "There is an indescribable unpleasant smell when used"" I can't accept the taste of water, and the customer service said that it was because there was no flavor added to the taste of raw materials, maybe."
On the other hand, since many lotions will add some active ingredients to them, the claimed effects are far more than hydrating and moisturizing, and may also have functions such as "whitening" and "anti-aging". For example, the La Mer Repair Essence Water in this word-of-mouth evaluation is one of the representative products, according to the claim of its Tmall flagship store, this essence can "brighten in 3 days, lighten lines in 4 weeks", and have the effects of "strong repair" and "anti-aging".
OBSERVING ITS FORMULA TABLE, IT CONTAINS DOZENS OF ACTIVE INGREDIENTS SUCH AS ALGAE EXTRACT, YEAST EXTRACT, ACETYL HEXAPEPTIDE-8, ALCAGENES POLYSACCHARIDES, SUGAR KELP (LAMINARIA SACCHARINA) EXTRACT, PALMAR KELP (LAMINARIA DIGITATA) EXTRACT, ETC., WHICH LOOKS LIKE WATER AND ESSENCE, AND THE EXTERNAL PRICE IS ALSO HIGHER THAN THAT OF ORDINARY LOTION, WITH A CAPACITY OF 150ML OF 1460 YUAN, A REAL "LADY WATER".
On the one hand, some people said that "I have been using this one, and the effect on skin stabilization is particularly good", "the effect of stability maintenance and repair is really powerful", "a good hand for maintaining stability", etc., on the other hand, there are also many users who have commented that there are "stinging", "tightness", "redness", "itching" and "allergies" after use, and the mild word-of-mouth score is only 3.9 points.
In the user reviews of La Mer Repair Essence Water, many comments expressed irritation, such as "I have dry skin, I use stinging redness, I am a person who does not have acne, use this acne one after another", "For sensitive skin, it is recommended not to buy, after use, the skin has a tingling feeling", "After using it, the face is hot, some areas are a little red, and the customer service says that there are too many nutrients, and the cells can't accept it", etc.
In addition, there are also people who say that they have allergies, such as "I don't know why I have allergies, peeling, and stinging after using them", "I have allergies after using them", "I thought I would not be allergic when I bought a good one, but after using it for less than three days, my face was burned", etc.
For the phenomenon of irritation after use, some users said that they can gradually reduce and adapt to it after using it a few more times.
Another one with a low mildness score is Albin Toning Extract, also known as "Healthy Water", which focuses on "soothing redness", "removing closed mouth" and "fine pores", but in this word-of-mouth evaluation, there are many comments about its alcohol content and irritation, such as "The cheeks are a little stinging and red for the first time, and sensitive skin still has to be cautious", "I used a small bottle of trial pack, and then my face began to be red and swollen and irritated with pimples".
Orbin's water is rated as smelling like "soapy water", and some reviews show that it is more suitable for oily skin, because of its high alcohol content, it is not suitable for people with sensitive skin and thin stratum corneum: "Alcohol-based toner, sensitive skin is slightly irritated, and oily skin is friendly" "The effect of the wall skin on the face is very good, and I don't feel irritated, but this essence water is not suitable for sensitive skin and thin skin because of its high alcohol content" "It needs to be used after milk, so as not to irritate the skin, I have oily skin, and it feels very suitable for me." ”。
Consumer reports remind that for lotions that contain active ingredients or alcohol, acids, in addition to the basic moisturizing function and claim to have other effects, consumers still have to choose according to their needs, especially for people with sensitive skin, if there is discomfort after use, it is recommended to stop using it for a period of time before deciding whether to continue to use.