Nowadays, with the intensification of competition in the new energy vehicle market, the major new car-making forces are more involuted in the announcement of sales. The sales results that were previously announced on a monthly basis have now been compressed to a weekly release. A few days ago, the sales results of the new forces in the first week of April were also officially announced, and the sales of XiaomiSU7, which had just been launched in March, were also exposed, which also attracted the attention of many consumers.
Among them, in the first week of April, Li Auto returned to the first place in sales, with sales of 5,617 units, followed by Wenjie, with sales of 4,200 units. The gap between the two reached 1,417 vehicles, in fact, this gap is not small. In addition, Leap, Zeekr and NIO ranked third to fifth, respectively.
It is worth noting that, according to the terminal sales display, Xiaomi SU7 delivered 1095 units in the first week of April, which also made it rank ninth in the sales of new car-making forces, beating Zhijie, VOYAH and AVATAR. At present, the delivery of the Xiaomi SU7 is the founding version of the model, which is a limited edition. The true non-limited Founding Edition model will not be officially delivered until the end of this month, so the real performance of Xiaomi Auto has not yet been fully reflected.
According to the delivery plan announced in the previous Xiaomi car press conference, the current delivery is a limited number of founding models, which will be delivered on April 3, while the standard version and Max version will be delivered later this month, and the Pro version will be delivered in late May.
In fact, Xiaomi SU7 has maintained a high level of popularity since its release, on the night of its launch, it broke 50,000 units in 27 minutes, and then exceeded 88,898 units in 24 hours. And on April 1, the second round of additional sales of the Xiaomi SU7 founding version was also sold out in seconds. In the first batch of Xiaomi SU7 delivery ceremony on April 3, Lei Jun also revealed that the large order of Xiaomi SU7 exceeded 100,000, and the number of locked orders exceeded 40,000.
With the skyrocketing number of orders for Xiaomi SU7, its delivery time has also been further extended. It is reported that the standard version is expected to be delivered in 25 to 28 weeks, while the Max version will take 30 to 33 weeks, which has been more than half a year, which is not a small pressure on Xiaomi Auto's production capacity. According to the information released by Xiaomi Automobile, the annual production capacity of the first phase that has been put into production is 150,000 units, and the average monthly production capacity is about 12,500 units. The second phase of the plant is still under construction and is expected to be completed next year.
At the same time that Xiaomi cars are suffering from sweet "troubles", the pressure on other products of the same level can be described as a sharp increase. This also made many car companies start to reduce prices again, among which the starting price of AITO's new M7 model dropped to 229,800 yuan, and Xpeng G9 followed the new M7 to reduce the price to a maximum of 20,000 yuan for a limited time, and at the same time, ZEEKR 007 also launched a rear-wheel drive enhanced version, which was reduced in disguise. It is worth mentioning that the just-released Zhiji L6 is benchmarked against Xiaomi SU7 throughout the whole process, which is even more annoyed by the problem of data errors, and it is on the hot search.
In great contrast with the popularity of Xiaomi SU7, the "desertion" of Jihu, Zhiji, Feifan and Nezha. According to relevant data, in the first week of April, the sales of Jihu were only 537 units, while the sales of Zhiji were 381 units, and the sales of Feifan and Nezha cars only hovered around 100 units. And the decline speed of Nezha cars is indeed staggering, you must know that the monthly sales of Nezha cars can also achieve more than 10,000 before, and in February its sales were only more than 6,000 units, although it rebounded in March, but it was only 8317 units, and it is not surprising that the sales of Nezha cars in April may decline again.
Write at the end
Nowadays, the competition in the domestic new energy vehicle market has become increasingly fierce, from BYD's "price war" that began at the beginning of the year to the addition of Xiaomi Automobile, which has made many marginal new car-making brands feel greater pressure, and the knockout of the new energy market has also accelerated.
(This article is originally produced by Wenwu Lane New Media Studio, please indicate the source: Wenwu Lane, the author of this article: Xia Mu, personal opinion, for reference only)