Spring warmth promotes fragrant leaves, and young buds are picked in Qingming. Huizhou tea has a long history, and the tea industry is an important part of Huizhou's agricultural industry. In order to promote the high-quality development of rural revitalization and promote the brand awareness of Huizhou tea, on the afternoon of April 10, the Huizhou Tea Industry Development Forum hosted by the Huizhou Municipal Bureau of Agriculture and Rural Affairs and the Guangdong Academy of Agricultural Sciences, and undertaken by the Southern Metropolis Daily, was held in Huizhou.
The event invited more than 100 representatives from academia, industry and enterprises, such as experts from the Tea Research Institute, heads of tea associations, and heads of well-known tea enterprises in Huizhou, to gather together to taste Huizhou tea, talk about the tea industry, carry out in-depth exchanges in the industry, and gather wisdom for the high-quality development of Huizhou's tea industry.
Huizhou already has 10 tea professional towns
Huizhou has both Luofu Mountain, Lotus Mountain, Nankun Mountain, Xiangtou Mountain and other evergreen mountains in all seasons, as well as surging rivers, quiet lakes like mirrors, vast oceans, mountains and rivers are connected, and it is an excellent place for the development of high-quality tea. Chen Hong, deputy director of Huizhou Agriculture and Rural Bureau, introduced that Huizhou tea not only has a long history, rich variety resources, starting from the Eastern Jin Dynasty, has a history of more than 1,600 years, is one of the earliest tea producing areas in the country. In 2023, the city's tea planting area will be about 110,000 mu, with an output of 4,322 tons and an output value of about 2.3 billion yuan.
Chen Hong said that in order to promote the construction of tea mountains into gold and silver mountains, the tea industry development forum with the theme of "tasting millennium Hui tea and meeting friends from all over the world" is to accelerate the development of new agricultural productivity, promote the high-quality development of Huizhou's tea industry, and further promote the "high-quality development project of 100 counties, thousands of towns and 1000 villages" and promote the comprehensive revitalization of the countryside.
As the only provincial-level scientific research institution engaged in tea scientific research in Guangdong, Zheng Xianwen, deputy director of the Tea Research Institute of the Guangdong Academy of Agricultural Sciences, said that the tea industry is a vibrant and unique sunrise industry, a very important part of rural revitalization, and a characteristic and advantageous industry to promote rural revitalization.
"Today, we gather together, not only to taste the mellow taste of the millennium Hui tea, but also to gather the strength and wisdom of all parties to push Huizhou tea to a broader stage, so that more people can appreciate the unique charm of Huizhou tea. As the organizer of the event, Xie Jiangtao, editorial board member of Southern Metropolis Daily, said in his speech.
Southern Metropolis Daily is a leader in urban media in China and a pioneer of think tank media, "We practice the original intention and mission of media people, not only as a transmitter of information, but also as a disseminator of culture and a promoter of industry." We have been exploring the deep integration of media and industry, so this time with Huizhou tea is a very good opportunity to help the development of Huizhou tea industry, as well as the spread of tea culture, so that Huizhou tea out of the circle, is our responsibility and mission. Xie Jiangtao said.
Force point: through production and marketing, agriculture, culture and tourism
Nankun Mountain Mao Tea, Baitang Mountain Tea, Huidong Rock Tea, 16 local tea companies were invited to display their industrial products on the spot, and guests from academia and industry made theme sharing on the spot, analyzing and researching the development status and future development of local tea in Huizhou.
Yao Mingzhe, assistant director of the Tea Research Institute of the Chinese Academy of Agricultural Sciences and director of the Science and Technology Division, shared a speech entitled "Plugging in the Wings of Science and Technology for the Tea Industry." He pointed out that in the future, the high-quality development trend of the whole tea industry chain is to change to improve quality and efficiency, to green ecology, and to integrated development, promote variety cultivation, quality improvement, brand building and standardized production, accelerate the integrated development of primary, secondary and tertiary industries, connect production and marketing, agriculture, culture and tourism, and promote all-round innovation in technology, brand and business formats.
Huang Yahui, a professor at the Department of Tea Science of the College of Horticulture, South China Agricultural University, brought "Research on Hairy Tea in Nankun Mountain". Haiye tea is a natural caffeine-free (low) caffeine tea tree resource discovered in Nankun Mountain, Guangdong Province in the early 80s of the 20th century. He said that as a very small population, the Nankunshan hairy leaf tea species is suffering from genetic invasion of tea plants. If effective species conservation measures are not taken, purebred hairy leaf tea plants will disappear in the near future.
Dr. Qiao Xiaoyan, a researcher at the Processing Research Office of the Tea Research Institute of the Guangdong Academy of Agricultural Sciences, believes that the current point of Huizhou's tea industry is to clarify the quality characteristics of tea in the county and improve its recognition. Implement standardized processing technology and put on armor for a good cup of tea. The quality is stable and it becomes a good tea that can be purchased for a long time.
Under the new situation, how to develop the new quality productivity of the tea industry and build a big brand of Luofu Mountain tea? Lu Tianfu, president of the Boluo County Tea Industry Association, said that it is necessary to strictly control the safety and quality and give full play to the role of a strong brand town in the tea industry.
Thank you for holding this event to boost the development of Huizhou's tea industry and bring more benefits to local tea farmers. Xu Jinpeng, president of Huidong County Tea Industry Association, said in the introduction of the characteristics and advantages of Huidong tea that Huidong has a unique rock and soil of the juvenile Danxia landform, which is suitable for planting rock tea.
The "Tea Love Huizhou" cultural and creative gift box was released
At the forum event site on the same day, the "Tea Huizhou" cultural and creative gift box was officially released. Chen Hong, Xie Jiangtao, Qiu Yanlun (President of Huizhou Tea Culture Promotion Association, Director of Huizhou Excellent Tea Collection Tea Evaluation Center), Lu Tianfu, Xu Jinpeng, etc., pressed the release button together, and the "Tea Huizhou" cultural and creative gift box was displayed and officially released.
It is reported that the "Tea Huizhou" cultural and creative products were jointly launched by the Huizhou Municipal Bureau of Agriculture and Rural Affairs and the Southern Metropolis Daily. This is a "city gift" of Huizhou, which uses Huizhou's special tea as raw material and integrates profound cultural connotation, it is not only a tea, but also an emotional carrier that carries the story of Huizhou and conveys the tea culture. The vision of "Tea Huizhou" products is to promote and display the Huizhou tea brand to the whole province, the whole country, and even the world, and realize the international dissemination of Huizhou tea through innovative tea cultural and creative products.
The launch of "Tea Huizhou" cultural and creative products is a useful exploration of the integration of media and industry. In this way, more people can understand and fall in love with Huizhou tea, and then promote the prosperity and development of Huizhou's tea industry and help rural revitalization. Through innovative tea cultural and creative products, it promotes the income growth of local farmers, and at the same time conveys the unique charm of tea culture to a wider audience.
point of view
Huizhou tea is rich in types, black tea, green tea, rock tea, hair tea, each with its own characteristics, in the process of promotion, how to form a joint force, avoid internal friction, and jointly build a big brand of Huizhou tea industry? Topics such as building a big brand of Huicha were discussed.
◎Yao Mingzhe, Assistant Director of the Tea Research Institute of the Chinese Academy of Agricultural Sciences and Director of the Science and Technology Division: Adhere to the "three teas" as a whole and cultivate leading enterprises
Huizhou's tea industry has unique development advantages, but there are still problems such as low breeding rate, low level of mechanization and automation of tea processing, low level of standardization of tea production, and the cultivation of regional public brands to be strengthened. In order to achieve high-quality development, the mainland tea industry must adhere to the overall planning of tea culture, tea industry, and tea science and technology, with cultural guidance and scientific and technological support, through variety cultivation, quality improvement, brand cultivation and standardized production, improve the output and efficiency per unit area, cultivate leading enterprises, and drive tea farmers to increase their income and become rich.
◎Professor Huang Yahui, Department of Tea, College of Horticulture, South China Agricultural University: Cultivating leading varieties to form core competitiveness
Guangdong Province is a large province of tea resources, and Huizhou is also rich in tea resources, which can be cultivated from existing tea varieties or breeding, or cross-breeding, so as to form the core competitiveness of products. Boluo Baitang has a small-leaf species of camellia, the leaves should be almost the smallest in the country, belonging to the extra-small leaf species, the machine is inconvenient to pick, hand picking is more labor-intensive, if the small-leaf variety is grafted to the old tree, made into a bonsai, it may be a big industry.
In Baitang and Huidong, there is also a kind of tea with safflower, which has a kind of fragrance of plum blossoms, which is very rare. Whether this safflower tea resource can be utilized, such as developing into safflower tea or making it into an ornamental variety. In this regard, we can refer to the practice of Guangxi Jinhua tea. Regarding the promotion of high-quality development of the tea industry by new quality productivity, Huang Yahui believes that the Taoist culture of Luofu Mountain can also be integrated to create Luofu Dao tea. Huizhou tea enterprises also have a characteristic, that is, they are small and complete, and some of the benefits are quite good.
◎Yang Fengbo, Chairman of Huizhou Zhongnong Dingsheng Agriculture Co., Ltd.: It is recommended to form a "Tea Huizhou Alliance"
Huizhou Municipal Bureau of Agriculture and Rural Affairs and Southern Metropolis Daily have joined forces with tea companies from all over the world to form the "Tea Huizhou Alliance", just like the heroes in the Marvel Universe, bringing together all tea companies in Huizhou to this alliance, and each tea type has its own "superpower", that is, characteristics. Through this alliance, the culture and characteristics of Huizhou tea will be promoted in a unified manner, so that the outside world can have a more comprehensive understanding of the charm of Huizhou tea, and at the same time, avoid internal friction and jointly build a big brand of Huizhou tea.
I suggest designing a "Tea Huizhou Alliance" logo that blends the characteristic elements of various teas together to form a logo that is both recognizable and creative. Offline alliance activities can also be organized, such as the "Huizhou Tea Hero Conference", where various tea representatives are invited to show their respective characteristics and advantages.
Through the form of "Tea Huizhou Alliance", all tea enterprises in Huizhou will be united to form a joint force and jointly build a big brand of Huizhou tea industry. In this way, Huizhou tea can better go out, to the whole country and to the world.
◎Liu Huanhong, general manager of Huizhou Lanzi Tea Garden: Reduce labor costs by using advanced tea-picking and tea-making machinery
For the tea industry, the biggest problem at present is the labor cost, with the help of advanced tea picking, tea making machinery, can improve efficiency, reduce labor costs.
It is the common goal of the tea industry to establish tea, rejuvenate tea with science and technology, cultural beauty tea, and strong brand tea. "Tea Huizhou" cultural and creative gift box is a good start, if we can achieve a unified regional brand + corporate brand model, cohesion and cohesion to jointly promote the brand integration of the city's tea industry.
◎ Lan Zhijian, General Manager of Huizhou Baoxikou Agricultural Comprehensive Development Co., Ltd.: Vigorously promote tea culture and promote industrial development
I have been engaged in the tea industry for 20 years, and Huizhou tea culture has a thousand-year heritage. Originating from Su Dongpo's love for tea fighting, Huizhou has held tea fighting competitions for 14 consecutive years, making certain contributions to improving the level of local tea production, and vigorously promoting the national intangible cultural heritage "Song-style tea". I believe that tea culture is an important starting point for the high-quality development of the tea industry, which should be vigorously promoted and continuously improved.
I share an intangible cultural heritage - the Hakka tea making technique of the fire kiln, which has strict control over the heat and time, and the prepared tea must be like a "paper cannon lead", that is, like the lead of a firecracker, tightly and slenderly, and the tea fragrance is overflowing, even in the humid weather of Guangdong, it only needs to be stored at room temperature.
Co-ordinator: Nandu reporter Liu Huilong
Writing/Photography: Nandu reporter Yang Zhenhua, Li Xiaohui, Wang Shiyuan, Tian Fei, Huang Hailin
![Oven-free self-pearl milk lid mini Earl Grey black tea cheesecake[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)