On the occasion of the 20th anniversary, Junde Tongchuang's new brand strategy was officially released, and the National Feed Engineering Technology Research Center jointly released the "White Paper on Theoretical Research and Industrialization Development of Guanidine Acetic Acid", which deeply shared the nutritional value of guanidine glycolic acid in livestock and poultry.
On April 9th, Junde Tongchuang brand strategy upgrade and new technology conference was successfully held in Beijing. On the occasion of the 20th anniversary, Yang Libin, chairman of Junde Tongchuang, officially released the company's new business role and brand strategy for the industry, and jointly released the "White Paper on the Theoretical Research and Industrialization Development of Guanidinoacetic Acid" and the nutritional value of guanidine glycolic acid in livestock and poultry with breakthrough new technologies.
More than 200 people, including leaders from all walks of life, experts and scholars, industry leaders and partners at home and abroad, gathered at the scene to witness this historic moment with the online audience.
Under the trend of low-protein diet, it will help the development of the industry with new quality productivity
In the field of agriculture, the application of low-protein diets is a major measure to solve the problem of national food security and a "bottleneck" project. However, the full popularization of low-protein diets, the development and application of synthetic amino acids is a bottleneck factor, and there is no way to talk about low-protein diets without the balance of dietary amino acids.
Based on nearly 20 years of intensive cultivation in guanidinoglycolic acid, Junde Tongchuang has become the world's largest supplier of guanidine glycolic acid and the formulator of global guanidine glycolic acid standards. Based on the prediction of market changes and the thinking about the future of the industry, Dr. Yang Libin, chairman of Junde Tongchuang, officially released a new business strategy for the industry: a leader in the development and application of functional amino acids, solving the problem of protein source with the development and application of functional amino acids, and allowing people around the world to enjoy more high-quality meat, eggs and milk.
Junde Tongchuang's new brand strategy "systematic innovation, accurate presentation" represents Junde Tongchuang's research and innovation in the integration of fine chemicals and animal nutrition, the collaborative innovation of manufacturing processes and application scenarios, and the accurate matching of solutions and customer values. Based on this brand strategy, Junde Tongchuang Functional Amino Acid Research Institute realizes cross-field integrated research from fine chemicals, biochemistry to animal nutrition, and builds a functional amino acid knowledge base including fine chemicals, biochemistry, synthetic biology, quality control, and animal nutrition.
Today, Junde Tongchuang has passed seven international quality system certifications, and its guanidine glycolic acid products have been sold to more than 30 countries and regions around the world.
The new technology is officially released: a major breakthrough for energy saving and egg reduction!
Since the formal establishment of the research project of guanidine acetic acid in 2007, Junde Tongchuang's research and application of guanidine acetic acid in 17 years has gone through five stages of development, and has obtained many qualifications, resources and rights. More than ten years of scientific experiments and production practices have shown that the application of guanidinoacetic acid in different livestock and poultry can significantly improve production performance, slaughter performance, reduce the feed-to-weight ratio, and improve meat quality.
In 2019, Junde Tongchuang upgraded the detection method and quality control standards of guanidine acetic acid. On March 8, 2024, the Zhongguancun Group Standard declared by Junde Tongchuang was passed and implemented as a global Chinese standard promoted by the Chinese government.
In order to achieve the purpose of reducing dietary protein and feed cost without reducing production performance, Junde Tongchuang carried out a series of net energy and protein deposition tests in the Feed Industry Center of the Ministry of Agriculture and Rural Affairs, and provided a scientific basis for feed energy saving and egg reduction by accurately measuring the nutritional value of guanidinoic acid. After summarizing the nutritional value data of guanidinoacetic acid in livestock and poultry, it was concluded that the nutritional value of 1kg GAA was equivalent to the overall nutritional value of 26kg of corn + 12kg of soybean meal + 5kg of soybean oil. It is estimated that each ton of feed can save more than 120 yuan.
The nutritional value and application scheme of guanidine glycolic acid are fully in line with the "low protein, low soybean meal group standard" launched by the state in recent years, including low protein nutrition standard and energy protein raw material data. After calculating the market value of guanidinoacetic acid in animal husbandry, including saving feed, improving meat production, egg production, milk production, etc., it can contribute more than 150 billion economic value to China's animal husbandry!
At the press conference, Academician Li Defa and Academician Chen Shiyan of the Chinese Academy of Engineering also took the stage to deliver important speeches, and they spoke highly of Junde Tongchuang's efforts and achievements in the field of guanidine glycolic acid. The two academicians expressed strong interest and expectation in the future prospects of Junde Tongchuang, believing that its development potential in the industry is huge and worthy of continuous attention and support.
With the experience and value accumulated in the past 20 years, Junde Tongchuang focuses on the field of functional amino acids, and brings major breakthroughs to the industry with innovative research results, let us look forward to more new technologies and new products brought by Junde Tongchuang in the future, and look forward to them bringing more surprises to the high-quality development of the industry!