The statements in this article are based on reliable sources and are repeated at the end of this article
"This monkey is too ugly, like the faceless man in "Spirited Away", hahaha. Walking in Nanjing Hongshan Forest Zoo, you may be able to hear such a discussion among tourists.
The object of their discussion was an animal with the scientific name of "white-faced monk-faced monkey", and it was also an "ugly and cute" monkey that made the zoo successfully on the hot search at that time.
However, everyone did not dislike it because it was ugly, but liked it more, and there were many tourists who wanted to witness this white-faced monk-faced monkey before coming to Hongshan Zoo.
However, the zoo was once criticized for its dilapidated and many rules, but after a series of improvements and adjustments, it has successfully transformed from a loss to a boom. So, what exactly makes it such an influencer destination?
01
The poorest zoo relies on cultural creativity to turn over
Red Hill Zoo is full of life and vitality, not only providing visitors with the opportunity to get close to nature, but also winning people's respect and love for its unique business philosophy and management methods.
The traditional animal performances and feeding activities have been cancelled and replaced by more humane and scientific animal conservation methods, which is an ideal management model, but also puts Hongshan Zoo under a lot of financial pressure.
With no financial support from the authorities, the Redhill Zoo must rely on its own to sustain its day-to-day operations through ticket revenues and a variety of other innovative revenue sources.
In the face of business difficulties, Hongshan Zoo did not choose to give up and actively looked for a new way out. The development and promotion of cultural and creative products has become a highlight of Hongshan Zoo.
These cultural and creative products are not only rich in variety, covering dolls, badges, refrigerator magnets and other forms, but also have exquisite designs and unique creativity, which are deeply loved by tourists.
In the Hongshan Zoo, whether it is a cultural and creative hut or a cultural and creative trolley, you can always see tourists competing to buy.
The reason why Hongshan Zoo's cultural and creative products are so popular is not only its own charm, but also inseparable from the zoo's profound cultural heritage and unique marketing strategy.
On the one hand, Hongshan Zoo has been deeply engaged in vertical segmentation and launched unique cultural and creative products such as animal amulets, on the other hand, through co-branding with major brands, it has further expanded its influence, and Hongshan Zoo has also used Internet thinking to carry out cloud adoption and other activities, attracting a large number of high-net-worth customers.
In terms of business model, Hongshan Zoo also has its own set of practices, ticket revenue is mainly used for daily operations, and the sales of cultural and creative products enhance the brand influence of the zoo, and at the same time, the development of cloud adoption activities has brought a stable economic source for the zoo.
Red Hill Zoo was forced to find new ways to make money and finally made a profit.
In addition to these additional cultural and creative products, the main body of Hongshan Zoo is animals, and they also have their own ways of treating animals.
02
Respect for animals
Red Hill Zoo is not just an ordinary zoo, but also a paradise for animals, where animals are respected and cared for, whether they are cute or less in line with traditional aesthetics.
Redhill Zoo is committed to creating an ecological environment where animals can live freely, while also allowing visitors to experience the real life of animals up close.
In this zoo, you can see all kinds of animals, such as a monkey that looks a bit like a "faceless man", and a monkey that may make you lose sight of its head and buttocks.
Redhill Zoo provides an ideal habitat for many animals, thanks to the zoo's high respect for animal habits, no matter how they look, as long as they can adapt to the environment, they can live freely here, enjoy joy and tranquility.
Hongshan Zoo's signage design is ingenious, abandoning the traditional way of text instructions, and instead using more vivid and interesting animal image signs, bringing visitors a different visual experience.
These are designed and painted by the staff themselves, which is not only convenient for tourists, but also adds fun, and the introduction outside the animal arena is no longer a cold popular science text, but some interesting and funny words, so that you can learn about the knowledge of animals in laughter.
The idea of this zoo originated from a director's son, who one day asked the question: Why don't the animals in the zoo look happy?
In order to make the zoo more attractive, Shen Zhijun decided to fundamentally change the way animals are treated, and Hongshan Zoo has abandoned animal performances and instead focused on the real needs of animals, allowing them to live freely in their natural environment.
Although the low ticket price has brought certain economic pressure to Hongshan Zoo, the zoo has always adhered to its public welfare nature, and in order to cope with these pressures, the zoo actively develops cultural and creative products, and encourages the public to participate in animal protection by holding adoption ceremonies and other measures.
Through co-branded activities with well-known brands, Hongshan Zoo continues to increase its popularity and attract more and more visitors.
In the future, Hongshan Zoo will continue to innovate and improve, and continue to explore more opportunities for collaboration to maintain its value in animal welfare and education.
Red Hill Zoo firmly believes that only by truly caring about animals can the zoo become a place where people can learn about nature and respect life.
03
Behind the explosion
Red Hill Zoo is different from other zoos in that they have long since banned animal shows and feedings. Since 2014, these events have all been canceled, and these flashy whistles are not their style.
The zoo redesigned the site, removing the cages and replacing them with spacious hills, clear lakes, and gentle streams. Animals enjoy more space here and live closer to nature than behind iron fences.
Every year, about 1,000 injured animals are treated at the Red Hill Zoo, and after recovery, they assess the survival of the animals and decide whether to stay in the zoo or release them back into the natural environment.
Experts discussed management models with animal welfare at the core, asking questions that sparked a discussion about human responsibility and behaviour change, noting that good zoos should reduce pressure on the environment through education and behaviour change, and build a more harmonious relationship between humans and nature.
They called on people to respect the individual rights of animals, to recognize the connection between humans and nature, and to consider the importance of animal welfare in making decisions.
Today's young people are becoming more and more enthusiastic about visiting zoos, for them, it is a place of relaxation and healing, as well as a place to experience the warmth of life.
They visit the zoo not only for fun, but also to learn more about nature and life, to show a friendly attitude to wild animals, and this awareness is also influencing more people.
In its own way, Redhill Zoo shows the world how to treat animals right, respect animal rights, and build harmonious relationships. Their success stories can not only serve as a reference for other zoos, but also lead to a new understanding and respect for the connection with the natural world.
Not only Hongshan Zoo, but in winter, a zoo in Shandong rushed to the hot search because the animals were too obese.
04
"Fat" fried, animals
In winter, the Shendiao Mountain Wildlife World in Xixiakou, Weihai, Shandong Province is frequently on the hot search, but it is not a unique animal show or other interactive links, but because of a group of "plump" animals
After the photos taken by the tourists were uploaded to the Internet, many netizens found that from crocodiles to hyenas to white foxes, these animals looked as fat as balls, and some even jokingly called the zoo more like a "pig farm".
In the face of netizens' doubts, the zoo gave an explanation, and the staff said that these animals need more fat to keep out the cold in winter, so they will instinctively consume more food in winter.
In order to help them keep out the cold, the park will also strengthen the supply of food and nutrition, and a staff member also explained the fat white fox that was concerned by netizens, pointing out that it will grow thicker and fluffier hair in winter, so that it looks slightly fatter, as for the hotly discussed crocodile, the staff also said that its body is relatively large and not really obese.
Although the zoo has given reasonable explanations, these explanations are obviously untenable, and one animal science blogger pointed out that obesity in captivity can cause many health problems, such as inducing diabetes and cardiopulmonary insufficiency. The zoo promises to adjust the food mix of the animals in the summer to allow them to lose weight gradually.
In the hot discussion on social media, some experts called for everyone to pay more attention to the living environment and physical health of animals, not only to see the superficial obesity, but to have a deeper understanding of the needs and protection of animals.
Perhaps, zoos should think about how to meet the demand for viewing while protecting the balance between the health of the animals and their natural state.
In this era of ornamental animals, we should not neglect the care and protection of animals, by strengthening the learning and popularization of animal breeding knowledge, we may be able to create a healthier and happier living environment for those chubby and cute animals.
May every animal we see live in their own gardens healthy and happy, instead of just becoming a "fat fried" laughing stock on the Internet.
Resources
[1] Guangming.com looks "explosive", hitting the face of the "faceless man"! This monkey is on the hot search, and the zoo responds →-Today's headlines-Mobile Guangming.com
[2] Weihai public network Weihai this zoo animal collective "fat fried", the park's latest response!