In recent years, curved screens have become a popular design trend in the Android phone market, while comparatively speaking, Apple has been sticking to flat screen design. This choice has aroused the curiosity and questions of the majority of users, why has Apple never followed the trend, while Android machines regard curved screens as treasures?
First of all, Apple has always focused on user experience, rather than pursuing pure cosmetic innovation. I have to say that the curved screen design undoubtedly has great charm in appearance, but from a practical point of view, the flat screen can bring users a better experience. The design of the curved screen may lead to an increase in the problem of false touch, making the touch operation inaccurate, and it is easy to produce scratches and reflected light during use. In contrast, flat screens are easier to operate and do not have a potentially negative impact on the user experience. Apple has always found the right balance between technology and design to ensure that users get the best possible experience.
Second, Apple focuses on the sustainability and life cycle of its products. Curved screen designs undoubtedly increase production costs and manufacturing complexity, which can lead to more fragile parts and repairs, which in turn generates more e-waste. In contrast, flat screens are not only cheaper to manufacture, but also easier to repair and recycle. Apple has always been committed to promoting sustainability and designing with the environment in mind. The choice of flat screen reflects Apple's focus on environmental protection and sustainability, which also aligns with their brand values and company image.
Industry insiders also mentioned supply chain and technology challenges. The design of curved screens requires the manufacture of more complex curved panels, which increases the difficulty of supply chain management and the complexity of production. For a company like Apple, which massively produces global sales, it is essential to ensure a high-quality screen supply and the stability of the production process. From a technical point of view, Apple has been focusing on optimizing aspects such as color accuracy, brightness, and power consumption of the screen, and these technical optimizations are easier to achieve on flat screens. Curved screen designs can present technical challenges, and for Apple, staying ahead of the curve is their core competency.
To sum up, there are many reasons why Apple insists on avoiding curved screen designs. First of all, they put user experience first, believing that flat screens can bring users a better experience. Secondly, sustainability and environmental awareness make flat screens a choice that is more in line with Apple's values. In addition, supply chain and technical challenges are also important factors affecting the design of curved screens. Although it is not ruled out that Apple may try curved screen design in the future, the current choice is more in line with their brand positioning and long-term development strategy.
At the intersection of technology and design, Apple has always maintained its own unique style, adhering to user-centricity, focusing on sustainability and technological innovation. Although the curved screen design has won a certain popularity in the market, Apple has chosen the design route based on the flat screen, and has established its own unique brand image while constantly meeting the needs of users and maintaining a competitive advantage.