Inclusive finance benefits people's livelihood, and China Life's "Green Ribbon" has landed the "1+5+5" Beijing People's Initiative

In the process of serving the rural revitalization strategy of the financial industry, as a state-owned financial and insurance enterprise in Guangdong, the Guangdong Branch of Chinese Life Insurance Co., Ltd. (hereinafter referred to as "Chinese Life") has always served the national economy and people's livelihood with the power of finance, demonstrating the true color of financial central enterprises. By launching the theme assistance activity - "Green Ribbon" action, the company adheres to the combination of corporate characteristics and the characteristics of rural revitalization assistance points, with the purpose of "injecting financial living water into lucid waters and lush mountains", actively serves the revitalization of "industry, talents, culture, ecology and organization", and solidly promotes the efficient development of the work of stationing in towns, helping towns and supporting villages.

　　落地“1+5+5”帮扶举措

　　Lay a solid foundation for rural revitalization

　　It is understood that the "Green Ribbon" has landed "1+5+5" specific assistance measures, that is, on the basis of consolidating the achievements of poverty alleviation, for key groups, three left-behind people, cadres stationed in the village, extremely poor people and ordinary villagers, five specific measures of "smart party building", "one village, one product", "art back to the mountain", "remote consultation" and "service extension" have been carried out to solve problems for village branch secretaries, wealthy leaders, village doctors and villages, and do practical things for left-behind women, left-behind children and left-behind elderly, so that "farmers have a happier sense of happiness and better customer satisfaction. higher efficiency of assistance", to achieve the double promotion and promotion of rural revitalization and enterprise operation and development.

　　In terms of consolidating and expanding the achievements of poverty alleviation, Chinese Life Insurance Guangdong Branch helped to help the face, focusing on unstable poverty alleviation households, marginal households prone to poverty and households with sudden serious difficulties, and sent 1.4 billion yuan of "anti-poverty" insurance protection to more than 37,000 key groups. At the same time, it also sent care to the "three left-behind" people, and carried out the "She Health, Guangdong Happiness" activity, the "Silver Age and Health" action, and the "Love Children" project for left-behind women, left-behind elderly and left-behind children. Provide free two-cancer insurance for left-behind women, provide insurance protection of 5 billion yuan, benefit 500,000 rural women, and gradually build a long-term mechanism for caring for women's health. In terms of caring for the elderly, we promoted the "Silver Age and Health" action into rural areas, improved the accident insurance protection for the left-behind elderly, covering more than 96%, the province's compensation amount reached 300 million yuan, and 270,000 elderly people received claims in a timely manner. Expand the coverage of family planning insurance for rural households, realize one policy to protect the family, provide protection for 2.45 million family planning family members in the province, the amount of claims in the province exceeded 100 million yuan, and a total of 41,000 people received claims in a timely manner.

　　Improve the service guarantee system of critical illness insurance. Actively undertake serious illness insurance projects, and implement preferential rates and compensation policies for people living in extreme poverty, subsistence allowance recipients, and those who have returned to poverty and become impoverished. In 2023, a total of 9 serious illness insurance projects in Guangzhou, Foshan, Dongguan, Zhuhai, Jiangmen, Zhaoqing, Shantou, Shaoguan, and Heyuan will be implemented, providing insurance protection for 33.51 million insured people in the province, paying more than 2.3 million person-times and exceeding 2.5 billion yuan.

　　Comprehensive finance benefits villagers. Integrate resources, increase investment, build a comprehensive financial service project that deeply cultivates the county and serves the two townships (villages and townships) with a grid layout, and actively develops inclusive pension, medical and other insurance. In 2023, we will provide long-term insurance protection for nearly 3 million customers in the county market, and actively promote rural revitalization insurance, so that county customers can enjoy high-quality comprehensive financial services anytime and anywhere without leaving home.

　　In order to resolve the worries of the cadres stationed in the town to help the town, the company also provided 4 billion yuan of insurance protection for 14,000 front-line cadres in the province.

　　From blood transfusion to hematopoiesis

　　Send the brand in the mountains to thousands of households

　　To help farmers increase production and income, and promote local economic development, Chinese Life Insurance Guangdong Branch actively connects with the financial needs of residents in Xiangping Town, Liannan Yao Autonomous County, Qingyuan City, effectively revitalizes the resources of "wasteland", and effectively protects the people's "grain bags". Combined with the local industrial advantages, the company has worked hard to create industrial advantages, and the Nanyao people have worked hard to explore the characteristics of Xiangping Town and create an exclusive rural revitalization brand for villages and towns. In terms of brand promotion and sales expansion, we give full play to the advantages of the team, take traditional festivals, important folk customs, and customer birthdays as opportunities for customer management and brand promotion, and actively carry out forms of activities such as "38 Goddess Festival, Little Yellow Ginger Warms Her", advocate that "every visit is a boost to rural revitalization", and send the brand in the mountains to thousands of households through the visit activities of the sales team, so as to realize from "blood transfusion" to "hematopoiesis".

　　Not only that, local industries such as turmeric, watermelon, and silk miao rice have also given birth to a number of small and micro enterprises engaged in agricultural tourism and agricultural product processing, creating new opportunities for local employment and driving farmers to increase their incomes and become rich. According to statistics, by the end of 2023, the cumulative consumption assistance of the poverty alleviation contact points of Chinese Life Insurance Guangdong Branch in the province reached 2.41 million yuan.

　　We are committed to solving the problem of "difficult to see a doctor, far away from a doctor, and expensive to see a doctor".

　　Build a strong line of defense for family health and property

　　Rural revitalization, health first. Chinese Life Insurance Guangdong Branch took the initiative to help improve the public medical service system in villages and towns by combining its own insurance functions, public welfare forces and comprehensive financial advantages. Provide "intelligent consultation + remote consultation" service for helping towns and townships to provide convenience for villagers to seek medical treatment.

　　In order to solve the problem of "seeing a doctor far away" for the masses, we donated the "telephone doctor remote consultation" service, introduced online high-quality medical resources into the help points, and gave full play to the advantages of China Life's AI Internet + health to help rural families in the diagnosis and treatment of minor and chronic diseases.

　　In order to solve the problem of "difficulty in seeing a doctor" for the masses, the Green Pass service rights and interests are allocated to key groups, and relying on the high-quality resource platform of China Life, it provides appointment and registration services to alleviate the problem of registration difficulties.

　　In order to solve the problem of "expensive medical treatment" for the masses, we have enriched the supply of special products such as "Kangyue Advance Payment", provided advance payment services for 1.2 million Kangyue policy customers in the province, solved the problem of capital turnover for the treatment of serious illnesses of rural households, and built a solid line of defense for family health and property.

　　Strengthen service extension

　　Let the masses run less errands and smile more

　　Chinese Life Guangdong Branch has built 80 county counters in 20 prefectures and cities in the province, and gradually upgraded to customer experience centers, continuously optimizing offline service contacts.

　　Continue to carry out the work of "wisdom to help the elderly". The counters under the jurisdiction are equipped with convenient facilities for the elderly, and "elderly service specialists" are set up, and "elderly windows" and "cash charging windows" are set up to provide priority and exclusive services for the elderly. At the same time, for special customer groups such as the disabled, dementia, lonely and widowed elderly and elderly customers with limited mobility, we provide "special affairs" door-to-door service. In 2023, it will serve more than 130,000 elderly customers and provide door-to-door services for 792 special customers.

　　With digital technology as the starting point, we will open up the "last mile" to serve county residents. Improve the quality and efficiency of online business processing, and create a more convenient and transparent mobile handheld claim service function for customers in rural and remote areas through online platforms such as Chinese Life Insurance APP, WeChat Mini Program and China Life e-Store.

　　The company also accelerates the promotion of the "five exemptions" service, promotes the "one-stop" settlement of health poverty alleviation, and creates a convenient service for the masses that is "no reporting, no application, no information, no counter, and no waiting", so that China Life good service can enter villages and towns, families, and fields.

Correspondent: Chen Xiaowei

Edited by Willow Tree