Recently, Fuxi Cultural Park, Huaiyang District, Zhoukou City, Henan Province is full of tourists. At the No. 3 station in the park, Ma Haojun and her family are extremely busy. On the eve of the opening of the first Fuxi Cultural Tourism Festival, Ma Haojun, the "Goddess of Compressed Buns" who won the best booth in Taihao Ling Square for 410,000 yuan in 2023, once again became the bidder in the Year of the Dragon auction at the Taihao Ling Square booth with a bid price of 260,000 yuan.
"Zibo barbecue, 'Erbin' frozen pear, Tianshui spicy hot...... Huaiyang's compressed buns are even more out of the circle than them!" Ma Haojun proudly told reporters: "The Taihao Mausoleum Temple Fair has a long history, and the flow of people is very large every year. On the second day of the second lunar month of this year, the compressed buns were sold for more than 100,000 yuan, and the daily sales on Saturdays and Sundays could reach 50,000 or 60,000 yuan, and the booth fee of 260,000 yuan could be earned back in about ten days. ”
The ancient temple will convey new charm
Every year from the second day of the second lunar month to the third day of the third month of March, Huaiyang District will usher in a spring event. The Taihao Mausoleum Temple Fair was renamed "Zhoukou Fuxi Cultural Tourism Festival" for the first time this year. This kind of ancient temple fair with strong folk customs and local flavor has been listed in the Guinness Book of World Records by the Guinness World Headquarters in Shanghai as "the temple fair with the largest number of visitors in a single day". The Taihao Mausoleum temple fair has become the largest and oldest folk temple fair in China, and the Taihao Mausoleum ancestral festival has also been included in the national intangible cultural heritage list.
272,000 yuan, 980,000 yuan, 410,000 yuan, 260,000 yuan...... Since 2021, the huge flow of people has made every stall in Taihao Ling Square hot, and the highest bidding price is beyond people's imagination. At this year's booth auction, 198 booths attracted nearly 1,000 people to sign up for bidding, including many old faces who participate in the auction every year.
"The increase in tourists, the existence of greater market demand, coupled with the fact that the Taihao Mausoleum Ancestral Festival has a thousand-year-old cultural accumulation, and the holding time is as long as a month, and the number of millions of tourists has released greater consumption possibilities. Guan Shuwen, deputy general manager of Taihao Fuxi Ancestor Tourism Area Operation Management Co., Ltd., Huaiyang District, Zhoukou City, said.
During the temple fair, a variety of special intangible cultural heritage products and folk entertainment activities are also fascinating. Mud dogs, cloth tigers, compressed buns, sedan chairs, and ...... Tourists from all over the world are in the middle of it, or they are vying to buy it as a souvenir, or they are dazzled and fascinated.
"The intangible cultural heritage exhibitions and performances are all national-level, which is a feast for the eyes, the cultural tourism, cultural and creative handicrafts in the hometown have their own characteristics, which makes people love it, and the snack competition brings delicious food on the tip of the tongue, and the night tour of Longhu is very full of fireworks. Li Zhiyuan, a citizen who lives near Taihao Mausoleum, said that he has a strong interest in traditional culture, and when it comes to this year's temple fair, every project and every link is amazing, "The hometown has changed a lot, and the ancient temple fair conveys a new charm, which gives people a particularly shocking feeling." ”
This year's "Zhoukou Fuxi Cultural Tourism Festival" held a series of activities with the theme of "Visiting the Millennium Temple Fair, Watching the Intangible Cultural Heritage Exhibition, Connecting the Four Seas, Learning Reason, and Increasing Wisdom", including: "The Opening Ceremony and Cultural Performance of the First Zhoukou Fuxi Cultural Tourism Festival", "2024 - Ancient Rhyme of the Central Plains - China (Huaiyang) Intangible Cultural Heritage Exhibition", "Zhoushang Conference - Cultural Tourism on the Stage, Economic Singing", "Henan Zhoukou Fuxi Book Fair - Millennium Ancient Temple Fair, New Atmosphere of the Times" and other series of cultural and tourism activities.
Bringing traditional culture to life
A large number of national intangible cultural heritage products, such as Sichuan Qingyin, Qinghai Flowers, Jiangzhou Drum Music, Shaolin Kung Fu, etc., met the audience through the first Zhoukou Fuxi Cultural Tourism Festival...... The "Fuxi Book Fair" held for two consecutive years has made many tourists shine. Famous masterpieces, literary classics, children's books and other rich kinds of books are dizzying, and the comprehensive area, youth area, and special area, the faint fragrance of ink attracts many readers. While visiting the temple fair, buying special products and tasting snacks, tourists immersed themselves in the temple fair, felt the charm of intangible cultural heritage, tasted the cultural feast, and the traditional culture was "lived" and the cultural tourism consumption was "prosperous".
Huaiyang is located in the "southeast Henan boutique cultural tourism corridor" tourism resources in the richest tourism resources of the golden zone, in recent years, Huaiyang continues to dig deep into the cultural tourism resources, and actively promote the cultural industry and economic and social development. Actively integrate into the brand building of "Walking in Henan, Understanding China", optimize the cultural and tourism consumption environment, enrich the cultural and tourism consumption format, cultivate the concept of cultural and tourism consumption, guide cultural and tourism consumption behavior, release the potential of cultural and tourism consumption, and strive to make cultural and tourism consumption a new driving force for economic growth and a new force for benefiting the people.
"On February 6, 2024, the Taihao Fuxiling Cultural Tourism Zone, which is built with Taihao Mausoleum as the core scenic spot, was officially identified as a national 5A-level tourist attraction by the Ministry of Culture and Tourism, creating a 'Huaiyang model' for green eco-tourism. Lei Tieliang, head of the Taihao Mausoleum Cultural Relics Protection Center, said that since 2022, the Taihao Mausoleum scenic spot and square have been comprehensively upgraded. This year's tourism festival takes Taihao Ling Square as the core, radiating the cultural, tourism, commercial and trade units and blocks such as the Hexagram Painting Platform, Longhu Scenic Area, Chen Chugu Street, Dongguan Village, Runde Shopping Mall, and Surname Cultural City, forming a comprehensive tourism product with sightseeing, catering, shopping, folk entertainment, intangible cultural heritage experience and other elements as the highlights, providing tourists with a comprehensive experience of "food, housing, transportation, travel, shopping, entertainment, culture and business".
"Beads into a chain" to create all-for-one tourism
It is only one road away from Taihao Mausoleum, which is the first comprehensive and intelligent visitor center set up in Huaiyang District, with a variety of service functions such as guidance, service, explanation, distribution, recreation, medical treatment, postal service, parking, etc., and the software and hardware facilities are more perfect, becoming a "new landmark" of the local cultural and tourism industry. Located on the west bank of Longhu Lake and echoing with Taihao Mausoleum, Fuxi Cultural Park, covering an area of nearly 1,000 acres, is a comprehensive park integrating ecological science and education, cultural display, leisure and sightseeing, attracting a large number of tourists and citizens.
In order to promote the "beads into a chain" of tourist attractions, Huaiyang District actively held a series of activities of "Chinese Fuxi Culture" to accelerate the construction of a cultural tourism industry corridor with the Chinese Taihao Fuxi Ancestor Holy Land Tourism Area as the main line. The newly established tourist area has launched three tourist routes, which perfectly combine the Taihao Mausoleum and the Longhu National Wetland Park. Huaiyang District has also innovatively carried out various night tours, night entertainment, and night shopping activities such as the Huaiyang Lantern Festival of Chinese Fuxi Culture, the "Night Boat Tour" of Xiliu Lake, intangible cultural heritage performances and intangible cultural heritage displays, etc., to continuously stimulate the market potential of the night economy, and Huaiyang has also ushered in the spring of "cultural tourism and all-for-one tourism".
During the 2023 Pilgrimage Meeting, the scenic spots in Huaiyang District received a total of 1.155 million tourists, with a total of 31.758 million yuan in ticket and cruise ticket income, including 1.05 million tourists entering the Taihao Mausoleum, with a ticket income of 27.91 million yuan and a comprehensive tourism income of 360 million yuan.
Wang Li, director of the Management Committee of Huaiyang District Fuxi Cultural Reform and Development Pilot Zone, said that Huaiyang District will continue to tap consumption potential in the future, rely on holidays and major events, and actively guide business entities to carry out various forms of joint promotional activities on a regular basis. Actively cultivate consumption hotspots, vigorously develop the night-time economy, extend the business hours of entertainment venues, continue to build 1-2 night-time economic blocks, encourage the addition of experiential stores, effectively stimulate the release of residents' consumption potential, and drive the expansion and upgrading of the consumer market.
At present, the "Seven New Huaiyang Construction" is in full swing, and Huaiyang in the new era has ushered in new opportunities for the integrated development of culture and tourism. Huaiyang District explores the economic model of tourism festivals of "using festivals as a medium, cultural platforms, and consumption and singing" to stimulate consumption, create a new economic growth pole, promote regional coordinated development, and contribute to the construction of "Charming Zhoukou, a famous moral city".