On April 9, a Chongqing netizen posted a video reflecting that her husband was almost "sealed with a knife" when he used Shu Fu Jia soap, and the family has been using Shu Fu Jia, but her husband washed a blade out of the soap when he took a bath.
According to the detailed description of the netizen in the comment area, her husband was taking a bath at the time of the incident and felt a little painful, "I thought it was a wire for washing the pot, and then I washed it with water, and it was completely exposed." ”
In response to this incident, the staff of the customer service hotline of Comfort Plus was interviewed by a reporter from the New Yellow River on April 10. Staff said they had received feedback on the situation, but had not received direct information from the consumer concerned. She emphasized that all of Skincare's products have undergone a strict quality inspection system before leaving the factory and meet the requirements of relevant national laws and regulations. She said that consumers can buy and use Skincare products with confidence.
Regarding the problems reported by consumers, Skincare said that it would attach great importance to and actively cooperate with the investigation of relevant departments. They will also get in touch with the consumer concerned to understand the situation and handle the matter appropriately.
Skincare is frequently on the field of public opinion
This is not the first time that Skincare has appeared in the field of public opinion.
Last year, Procter & Gamble's well-known cleaning and care brand Shufjia a pure white fragrance soap containing fluorescent agents caused heated discussions among netizens.
The cause of the incident came from a video posted by a review blogger, in which the blogger evaluated the fluorescent content of Skincare series soaps and other brands of soaps, and found that a pure white and light-scented soap with a high content of fluorescents.
In addition, other bloggers have found that other scented soaps also contain trace amounts of fluorescents, such as 0.07 in red pomegranate fluorescent agent and 0.06 in camellia soap.
Not only that, Skincare was also fined 200,000 yuan by the relevant departments for the promotion of its product "removing 99%" bacteria, causing consumer dissatisfaction.
It is no exaggeration to say that it shouldered the burden of Procter & Gamble's entry into the Chinese market and helped it open up the Chinese market.
Today, although Skincare is still in the front row in the soap industry, with the shrinkage of the entire market and the competition of brands such as Shanghai Jahwa Liushen and Lux Lux, Skincare's market share has declined, currently accounting for 35.7%.
Skincare was recognized as a "well-known trademark"
If you see a towel of the "Shushujia" brand on the shelf, you will think that it is a product of the Shufujia brand?
In 1993, Procter & Gamble applied for the registration of the No. 713558 "Shufujia" trademark on goods such as "soap, perfume and shampoo" in Class 3, and the trademark is still valid after renewal.
In September 2010, a knitting products company in Shijiazhuang applied for the registration of the No. 8689072 "Shujia" trademark (the disputed trademark) on the 24th class of "bath towels and textile towels", and the trademark registration announcement was made in October 2012.
In 2022, the Beijing Intellectual Property Court found that Procter & Gamble's "Shufujia" trademark constituted a well-known trademark, and that the "Shufujia" trademark applied for registration by a knitting products company on "textile towels and bath towels" constituted a copy and imitation of Procter & Gamble's "Shufujia" trademark, and ruled to reject the litigation claim of a knitting products company and invalidate its "Shujia" trademark. The court of second instance also rejected the appeal of a knitting products company and upheld the original judgment.
How much do you know about well-known trademarks?
There are two basic modes of recognition of well-known trademarks: passive recognition and active recognition.
The recognition of Skincare as a well-known trademark is a passive way of recognition.
The essence of a well-known trademark is a kind of protection for the trademark, which does not reflect the quality of the product and the reputation of the brand, and is not an honorary title. The recognition of well-known trademarks is a protective measure for trademarks with high reputation, which can prevent behaviors such as "famous brands" and "free riding" to a certain extent, so that enterprises can occupy an advantageous position in trademark disputes and disputes. "Well-known trademarks" are expressly prohibited from being used for advertising, but they can still enjoy special trademark protection rights that are different from ordinary trademarks.
Generally speaking, well-known trademarks have a higher reputation and a higher degree of recognition among the government and the public, and the industrial and commercial departments are naturally more vigorous in infringing and cracking down on counterfeiting than ordinary trademarks. At the same time, well-known trademarks have a high degree of market credibility, and can obtain more commercial benefits when licensing and transferring trademark rights, and are more likely to be supported when used for commercial activities such as pledge, financing, investment, credit, and bidding. This undoubtedly plays an extremely important role in the development or transformation and upgrading of enterprises.
However, it should be noted that only with honest business activities, high-quality commodity quality, perfect after-sales service and continuous scientific and technological innovation can enterprises truly improve their core competitiveness, win the market for enterprises, and make the brand truly become a "well-known" trademark.
Source: Xiaoxiang Morning News, Beiqing Net, Beijing Business Daily, etc