A big news has just broken in the car circle, and the price war has begun! But in this war, the Japanese cars seem to be the most seriously injured, while the German cars are like old fritters, and they have a stable batch. Why is it that Japanese cars are like named students, while German cars seem to be just watching the excitement from the sidelines?
Let's talk about Japanese cars first, you know, those license plates are well-known, Toyota, Honda, Nissan, these brands have a lot of market in our country. Their cars have always been known for their high cost performance and reliable quality, just like the top students in the class, who usually have stable grades, but this time as soon as the price war started, the top students seemed to be a little powerless.
If you want to talk about this price war, it started a few years ago, when the car market was just starting to heat up. In order to grab customers, various car companies have really done their best. In order not to lose at the starting line, Japanese cars have begun to reduce the price strategy, you see, the price tags are sharper than sharpening a pencil, almost making people feel that buying a car is like buying vegetables.
Although they sold more, the profit was pitiful, like the embarrassment of running a marathon and finally finding that the prize money was only enough to buy a bottle of mineral water. In the long run, the wallets of these car companies have been deflated, and the confidence for development has also been lost.
The price war strategy of Japanese cars is like taking the baby to the supermarket, and if you are not careful, the baby will learn to bargain. Consumers are now smarter, and when they see Japanese cars on sale, they think, "If you don't buy it today, it will be cheaper tomorrow." Such a mentality makes the sales of Japanese cars large, but it is like a bucket with a leaky bottom, and it is not enough to fill it with water.
Speaking of German cars, these people are not ordinary shrewd. Mercedes-Benz, BMW, Audi these brands, the status in the country is quite stable. German cars value their brand and technology more, just like a gentleman in a suit and leather shoes, even in the invisible battle of the price war, they can maintain their demeanor and not rush.
Even in the wind and waves of the price war, German cars are not very cheap. They believe more in the concept that you get what you pay for, and you buy the best if you want to buy. But the quality and grade are there, and there is still an endless stream of people who are willing to pay for it.
But don't think that German cars are really out of the price war, they also have their own little abacus. They're going to make a fuss about the configuration, and the price of the base model doesn't stay, but as soon as you want a sunroof, a big screen, or a stronger engine, the price goes up immediately.
This price war is not just a simple price comparison, it involves the overall strategy of the brand, market positioning, and the psychology of consumers. Japanese car brands have to admit that their aggressive strategy, while it attracted a wave of people in the early days, has become less effective over time.
Japanese cars are constantly reducing prices, and they are slowly giving people the impression of "cheap cars". As for German cars, they have always been synonymous with high quality and high configuration, even in the price war, they have not forgotten to maintain their high-end image, this long-term market positioning makes them in the hearts of consumers like red wine, the older the more fragrant.
You don't look at German cars as if they don't care, in fact, their observation of the market and their response strategies are also first-class. They know who their customers are and they know they're willing to pay extra for quality and brand. German cars rarely get bogged down in price wars, and they are better at attracting and retaining customers through value-added services and high-quality products.
Another misstep in the price war for Japanese cars is their overconfidence in the market. Japanese cars have always had a good share of the domestic market, which makes them think that as long as the price is low enough, consumers will flock to it, but this idea ignores an important issue: the diverse needs of consumers.
Over time, consumers' demand for cars is no longer just about price, they are beginning to pay more attention to the comfort, safety, sense of technology, and even the culture and values behind the brand.