The rise of China's mobile phone companies and the formation of new quality productivity
Under the wave of industrial transformation, China's mobile phone companies are writing an exciting new chapter. From the initial catch-up to today's benchmark enterprises, Chinese mobile phone manufacturers have become the engine leading the development of the industry by virtue of continuous technological innovation and product updates.
In this process, the formation of new quality productivity has become the key to China's mobile phone companies to achieve corner overtaking. The so-called new qualitative productivity refers to the reconstruction of production factors through disruptive technological innovation and business model innovation, and the fundamental change of production relations and production methods, so as to achieve a qualitative leap in productivity. It is precisely with the cultivation and development of new quality productivity that Chinese mobile phone companies have been able to continuously break through the ceiling of the industry, create star products that have attracted global attention, and achieve their own take-off.
1. The nurturer of new quality productivity: technology-intensive and value innovation in the mobile phone industry
From the perspective of the development process of mobile phone technology, the mobile phone industry is undoubtedly the main position for the formation and practice of new quality productivity. As a technology-intensive industry, the upstream and downstream of the mobile phone industry chain covers multiple disciplines from materials science and communication technology to industrial design and software engineering.
On the one hand, the rapid iteration of the mobile phone industry and the transformation of user needs continue to promote breakthroughs and innovations in core technologies such as chips, communications, imaging, and interaction. Leading companies such as Qualcomm, Samsung, and Huawei have invested a lot of manpower and material resources in the field of cutting-edge technology to inject a steady stream of innovation power into the industry. On the other hand, the high popularity of mobile phone products and the relatively complete industrial chain have created a good carrier for the rapid transformation and application of new technologies. New technological breakthroughs can often be quickly implemented on mobile phone products and become a new experience that users can see and touch.
It is this two-way drive of technological innovation and product application that makes the mobile phone industry a fertile ground for cultivating new quality productivity. Whether from a single technology perspective or from the overall product experience, mobile phones have always been at the forefront of industry innovation. Since the birth of mobile phones, subversive technological innovations inside and outside the industry have emerged one after another, constantly refreshing people's experience. This continuous innovation vitality is the foundation for the mobile phone industry to become the main engine of new quality productivity.
2. From new quality to quality: high-end and differentiated development of mobile phone enterprises
As an important track for nurturing new quality productivity, the mobile phone industry is experiencing a gradual but irreversible wave of high-end and differentiation. The essence of this change lies in the fact that mobile phone companies are creating irreplaceable and unique value based on new quality productivity, so as to truly improve quality.
On the one hand, high-end is the focus of technological competition in the mobile phone industry. According to the data, the average wholesale price of smartphones in China continues to grow, with the proportion of high-end models (over $500) exceeding 26% and is expected to reach 40% by 2035. Behind this high-end trend, it is the fierce competition of major mobile phone manufacturers in core technology. For example, vivo's recently launched X Fold3 series is equipped with the industry's first semi-solid-state battery technology, which has achieved a qualitative leap in battery life. This kind of high-end technology and products not only brings a better user experience, but also wins business opportunities for enterprises at a price premium.
On the other hand, differentiation has also become the only way for mobile phone companies to break through the homogenization dilemma. At the same time of high-end products, mobile phone companies are constantly exploring differentiated development paths. By building a "blue technology" product matrix, vivo has carried out comprehensive innovation in key areas such as chips, battery life, and operating systems, bringing users a unique user experience. This kind of systematic and differentiated innovation not only improves the performance and intelligence level of products, but also benefits every user with the temperature of technology, and wins a sustainable competitive advantage for the enterprise.
In general, mobile phone companies are based on new quality productivity, through high-end and differentiated development, deeply tap the value of technological innovation to change users' lives, so as to achieve a gorgeous turn from "new quality" to "quality". This is not only a transformation of the enterprise itself, but also a sign that the entire mobile phone industry is shifting from chasing technology itself to a new direction that focuses on user needs and experience.
3. From Independence to Ecology: Exploring the Path of Collaborative Innovation of Mobile Phone Enterprises
As an important engine for cultivating new quality productivity, mobile phone companies are obviously unable to complete this grand task independently with a single entity. On the contrary, building an open ecosystem of collaborative innovation is undoubtedly the key for mobile phone companies to achieve a leap forward in new quality productivity.
First of all, in-depth insight into user needs is the premise for enterprises to build an ecosystem. Only by truly understanding the pain points and expectations of users can enterprises find the right direction of innovation and ensure that new technologies and new products truly create value for users. Taking vivo as an example, its exploration in the field of folding screen mobile phones stems from in-depth observation of user needs: to solve the pain points such as bulky and poor reliability of the folding screen body, and finally launched the vivo X Fold3 series weighing 179 grams, which truly makes folding screen mobile phones thin and strong. This user-centered innovation orientation has laid a solid foundation for ecological collaboration for enterprises.
Secondly, technology-driven is the fundamental driving force for the ecological construction of enterprises. Whether it is an original breakthrough from "0 to 1" or a subversive leap from "1 to 10", profound technology accumulation is the key to attracting high-quality partners to join the company. It is by virtue of continuous innovation in cutting-edge technologies such as chips, imaging, and interaction that vivo has become a provider and linker of technical resources in the industrial chain, effectively driving the common development of upstream and downstream enterprises. It can be said that scientific and technological innovation is the fundamental driving force for enterprises to build an ecosystem.
Finally, open collaboration is the key to ecological construction. It is difficult for a single enterprise to control all links of the industrial chain, so it must join the ecosystem with an open mind, give full play to the advantages of all parties, and achieve complementary advantages. Through in-depth cooperation with nearly 400 industry chain partners, vivo not only gives priority to the domestic supply chain, but also actively guides partners to innovate around user needs and jointly promote the overall upgrading of the industrial chain. This open and symbiotic cooperation model not only enhances vivo's innovation strength, but also allows partners to reap fruitful results in the cultivation of new quality productivity.
In general, mobile phone companies are building an ecosystem of collaborative innovation centered on user needs, driven by scientific and technological innovation, and open cooperation. This ecological cooperation model is not only the only way for enterprises to achieve new quality productivity, but also an important carrier of technological innovation and value transmission in the entire mobile phone industry and related fields.
Fourth, people-oriented brand responsibility: let science and technology warm people's hearts
The formation and realization of new quality productivity is by no means just a breakthrough in technology itself. More importantly, it is how companies can translate these innovations into results that truly benefit users and society. This requires mobile phone companies to be guided by the value of "people-oriented" and let the temperature of technology reach people's hearts.
On the one hand, enterprises need to think more about how to make innovation serve users and benefit society while pursuing business value. The emergence of new technologies is not an end in itself, but an important means to realize user value. Therefore, enterprises should pay more attention to the real needs of users, rather than simply pursuing the cutting-edge nature of the technology itself. This requires enterprises to keep up with the changes in user needs in the process of product polishing, and constantly optimize and improve until users can really get real convenience and value from it.
On the other hand, enterprises also need to establish a long-term vision and look at the development process of scientific and technological innovation with a prudent and patient attitude. The maturity and popularization of any technology requires a long process from the initial idea to the implementation and then to be widely accepted by users. Enterprises should abandon short-term vision, pay more attention to the cultivation of long-term value of technology, and let innovation closely follow the changes in users' living conditions and needs. In this way, we can ensure that new technologies truly become an indispensable part of users' lives and become a heart-warming way of science and technology.
Taking vivo as an example, the company has always adhered to the concept of "user-centric", closely linking the context of technological innovation with the changes in user needs. In the process of product development, vivo not only pays attention to the optimization of core functions, but also pays more attention to the integration of technology and humanities, so that users can feel the company's sincere care for the quality of life when using the product. This user-oriented innovation has not only won the recognition of the majority of users, but also made vivo a brand trusted by users in the industry.
In general, mobile phone companies should not only become the leader of new quality productivity, but also become a technology brand that warms people's hearts. Only by focusing on user needs and aiming at lasting value can enterprises always be invincible in the fierce market competition and become an evergreen benchmark in the industry. This is not only a corporate social responsibility, but also a fundamental way for Chinese mobile phone companies to lead the future of the industry.
To sum up, China's mobile phone companies are taking the cultivation and development of new quality productivity as the engine to realize their gorgeous transformation from a catch-up to a leader. Whether it is in technological innovation, product upgrading or ecological collaboration, mobile phone companies are constantly exploring the way forward, warming users' lives with scientific and technological innovation, and becoming the leader of the industry's breakthrough development. This will surely become an important microcosm of the transformation of Made in China to Created in China, injecting new vitality and imagination into the entire manufacturing industry.