The rise in gold has recently become a hot topic, and the domestic gold price has also hit new highs, boosted by the international market. Yesterday in the mall I found a surprising scene, a gold brand in the morning of pure gold jewelry per gram is still 712, in the afternoon became 728, just a few hours of a gram of the listing price is jumping. And the young people who started buying gold last year have also proved that they have chosen to be more mature and rational. A young girl friend will reward herself with a gold jewelry during the New Year's holidays, especially when she compares various merchant platforms and chooses the most powerful. Last year, the 500/gram weighted gold necklace at the Vipshop sale conference was worn for more than half a year, not only did not depreciate at all, but also rose a lot. Do you remember when I asked her if young people don't think gold is "old-fashioned" and prefer luxury bags and diamond rings? Her answer surprised me, she said that compared with luxury bags and diamond rings, gold is obviously more valuable and inflation-resistant. There are also many young people who will take advantage of the strength of a platform like Vipshop to buy Golden Doudou and buy them one by one, as saving money. I really think that young people's consumption concepts have changed and become more and more rational. First, young people nowadays seem to be no longer buying luxury bags and diamonds, but are more inclined to practical gold, which is becoming more and more down-to-earth. Second, young people are becoming more and more rational, and they will choose brand sales more than others, completely abandoning the stereotype of discounts, but beginning to really pay attention to the quality and cost performance of goods. Gold and jewelry may be only a small part of consumption, but it can represent that young people's consumption outlook is changing, becoming more rational and practical, and putting the life of themselves and their families first!
