A few days ago, Great Wall Motor released its sales data for March, and it sold a total of 100276 new cars in March, a year-on-year increase of 11.02%. Among them, the sales volume of new energy was 21,882 vehicles, a year-on-year increase of 66.34%, and the overseas sales volume was 35,815 vehicles, a year-on-year increase of 60.66%.
Specifically, the Haval brand sold 54,005 units in March. The best-selling Haval H6 is, of course, one of the most popular gasoline SUVs in this price range, although it lost out last year to the Changan CS75 PLUS. In addition, the Haval dog also maintained good sales.
In contrast, the performance of Haval's new energy models is relatively average. Sales of the Haval Thunder MAX, which had been pinned on high hopes, continued to decline. The Haval Raptors are decent, but for Haval Motors, it is far from enough to have no explosive models. It is worth mentioning that a new generation of Haval H9 is coming, the new car adopts a new styling design, and a new diesel version has been added to the power, as a long-famous hard SUV, the new generation of Haval H9 attention is still quite high, it is worth looking forward to a wave.
WEY sold 3,608 units in March. Compared with the initial popularity of Wei brand models, the overall performance of the current Wei brand is relatively average, and its models often perform well at the beginning of the market, and then there is no sound. Among the current models, there are not too many models that are impressive. Compared with the development of Lynk & Co in the same period, WEY still has a long way to go.
Sales of tank brands in March reached 18,953 units. As a high-end luxury off-road SUV brand, Tank Car is currently the best performing one among Great Wall Motors. The overall sales volume is stable, and the consumer recognition is also very high. Its products such as Tank 300, Tank 400 Hi4-T, Tank 500 Hi4-T, etc. have good strength, in addition, Tank 700 Hi4-T is also on the market, in the market of hard off-road vehicles, the coverage of tank models is wide, and the balanced development of fuel and new energy.
ORA sold 6,022 vehicles in March. ORA is a new energy brand, mainly for the female market. However, at present, the performance of the ORA is relatively average, and the activity in the market is not enough, and the best performing model is the ORA Good Cat, which is small and cute, and BYD's dolphin is a direct competitor. Other than that, there is no competitive product. In addition, the Ora Black Cat, which performed well, was also discontinued.
Great Wall pickup truck sales in March were 17,569 units. Great Wall pickup trucks are in a leading position in China. The category of its model Great Wall Cannon series is very rich, and it is also the emergence of the Great Wall Cannon that makes pickup trucks no longer so tool cars. For more than 100,000 yuan, you can also buy a model that can work, can be used at home, and can have fun. Of course, with the relaxation of domestic policies on pickup truck models, many car companies are targeting this market, and the proportion of new energy models is still quite large. The attention is relatively high, such as BYD's pickup truck, and it is believed that the competition in this market will be more fierce in the future.
Summary: At present, the overall performance of Great Wall Motors is mixed. Among them, the tank brand is successful in the high-end hard-core off-road vehicle market, and the consumer recognition is also quite high. Pickup truck models are still Great Wall Motor's dominant segment. Haval is still the mainstay, but at present, its sales are slightly weak, especially the performance of new energy models is not strong enough. In contrast, WEY and Euler are in a more difficult situation. It is reported that at the next 2024 Beijing Auto Show, Great Wall Motors will release a number of new cars. We also look forward to more good products from Great Wall Motors.