On the evening of January 22, Liu Tao, the spokesperson of Junlebao Banner Fresh Milk Powder Brand, and Liu Senmiao, Vice President of Junlebao Dairy Group and General Manager of Milk Powder Business Group, both came to the live broadcast room. During the live broadcast, not only did he send New Year's greetings to fans, but also gave everyone live broadcast benefits. In the coming year of 2024, Junlebao Banner Milk Powder will continue to lead the nutrition of fresh milk powder, and provide Chinese babies with a more suitable choice of fresh nutrition.
Junlebao Banner Dairy has been deeply involved in the industry for 10 years, and once again handed over a satisfactory answer to the industry with fresh milk powder. In 2023, the China National Institute of Standardization and Banner Dairy will discuss the specifications for the construction of milk sources, the technical regulations for the collection and transportation of raw milk (that is, the collection and transportation), and the fresh milk powder, and jointly draft the enterprise standards for fresh milk powder. As the pioneer of fresh milk powder in China[1] and the flagship milk powder with the highest sales volume in China[2], this standard is used to meet consumers' demand for fresh and healthy dairy products, promote the formulation and revision of industry standards and the transformation of technical standards, and promote the optimization and upgrading of industrial structure.
Previously, with the blessing of production and scientific research and innovation, Banner Milk Powder won the "Gold Award of the Global Science and Technology Innovation Conference" issued by the 6th United Nations Industrial Development Organization with the patented technology of "planting, breeding and zero-distance integration" mode and "Fresh Milk Closed Conveying System", showing the "fresh" innovation strength of China's dairy industry to the world.
A good product is inseparable from innovation, through innovative formulas, innovative technologies, innovative models, banner dairy to carry the banner of "fresh" milk powder, in the year of the dragon with quality feedback to consumers an excellent answer.
The celebrity president Qi was a guest in the live broadcast room and talked about the concept of fresh parenting
At 19 o'clock on January 22, the Taobao live broadcast room of the banner maternal and infant flagship store ushered in two heavyweight guests - Liu Tao, the brand spokesperson of Junlebao Banner Fresh Milk Powder, and Liu Senmiao, Vice President of Junlebao Dairy Group and General Manager of Milk Powder Business Group.
During the live broadcast, the host asked Liu Tao what is the most important thing in choosing milk powder? Liu Tao said: "The healthy growth of the baby is the top priority of every mother, and choosing milk powder is a process that requires both and more, and it is very important to choose a trustworthy brand." Although I am the spokesperson of the brand, I am actually more about helping our consumers speak for and help everyone speak. It can let more mothers understand the brand of Banner and realize the innovation and advantages of fresh milk powder. ”
Liu Senmiao, vice president of Junlebao Dairy Group and general manager of milk powder business group, emphasized: "We have invested 4 billion yuan in the construction of the factory, and realized the process of fresh milk from the pasture to the factory in only 98 seconds, retaining more active nutrients, more comprehensive nutrition, and more mellow taste. Children drink our milk powder, so that children can grow up healthily, is our most down-to-earth, simple desire to do business. ”
The two heavyweight guests, Liu Senmiao and Liu Tao, not only interacted cordially with the fans, but also distributed benefits with the host to push the live broadcast to a climax. Better quality nutritious rations are the "good comrades-in-arms" on the road to children's growth, and the banner milk powder continues to innovate and make better products, in order to let the baby drink fresh and nutritious "rations", so that Chinese babies can grow up vigorously.
China's pioneer of fresh milk powder[1] redefines the standard in 98 seconds
With the national patented technology of "Fresh Milk Closed Conveying System" [3], the raw milk can be transported through a closed and clean pipeline 98 seconds after extrusion and enter the processing process, which greatly shortens the processing time and fully retains the active nutrients in the raw milk. This also makes Banner Fresh Milk Powder the only milk powder marked with milking and double production dates, and there is also a "traceability code" at the bottom of the can so that consumers can trace the production, so that mothers can buy with confidence.
Taking Banner New Hongqi as an example, as the first batch of milk powder products that have passed the new national standard, Banner New Hongqi Milk Powder retains the 10 major milk source active nutrients in milk through fresh technology, which contains as much as 100mg/100g of dilute lactoferrin, which pays attention to the baby's iron absorption and improves the baby's self-protection; At the same time, it contains 6 major breast milk oligosaccharides (HMOs) to avoid belly discomfort as much as possible.
Wang Jiaqi, director of the Institute of Food and Nutrition Development of the Ministry of Agriculture and Rural Affairs, released the "Quality Evaluation Report of Banner Infant Formula Milk Powder", which also confirms the quality strength of Banner milk powder: Banner milk powder performs better in the four globally recognized scientific indicators of nutrition, activity, freshness and safety.
The development of Junlebao milk powder has established its position in the domestic milk powder industry. Junlebao Banner Milk Powder also represents a higher level of domestic milk powder industry in terms of industrial model, production process and R&D capabilities, and creates a new benchmark for fresh milk powder nutrition. In the continuous accumulation of milk powder research and development experience, Junlebao banner milk powder has been continuously improved, continuously upgraded the production process and enhanced the research and development strength, showing new vitality and being recognized by many consumers.
Exegesis:
[1] Source: Frost & Sullivan, based on the research results and industry interviews, the actual production technology and operation of each brand in China's fresh milk powder market are confirmed. "Fresh" means that through the integrated mode of breeding and processing, the time from milking to processing is controlled within 20 minutes (including milk tanker loading and transportation, the flag only takes 98 seconds);" "Live" refers to the retention of active substances in milk powder. The survey will be completed in October 2023.
2. Source: Frost & Sullivan, based on the results of a study of the omni-channel sales volume of China's fresh milk powder market from January 2022 to June 2023. The survey was completed in October 2023.
[3] China Invention Patent, Patent No.: ZL201180019432.1, the product is obtained in accordance with the patented process.
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