How to realize the timely and effective link between "small farmers" and "big market" has always been one of the main problems to solve the problem of agriculture, rural areas and rural areas. Jinshan District actively explores and promotes a new agricultural business model - "order planting", which helps cooperatives and enterprises to "sign contracts before planting", and realizes targeted planting according to market demand, so that farmers can eat a "reassuring pill".
Walking into the Shanghai Genlin Fruit and Vegetable Planting Professional Cooperative in Luxiang Town, farmers are busy harvesting vegetables in the vegetable greenhouse. Luo Xianping, the person in charge of the cooperative, said that the vegetables in the more than 200 acres of vegetable fields here are "famous and famous", and about 6 tons of goods are sent to customers on time every day.
Luo Xianping: "Two-thirds of our area is planted to order. ”
Luo Xianping said that according to different orders, the types of vegetables grown in each greenhouse and the growth cycle are different, both can be harvested immediately, and there are also those that have just begun to raise seedlings.
Luo Xianping: "This is kale, according to the current growth of seedlings, it can be transplanted in ten days." ”
At present, the cooperative has signed "order-based" planting contracts with multiple platforms, and the cooperative will plant as much as the other party needs, so that Luo Xianping and the farmers are at ease.
Luo Xianping: "All aspects of the production scheduling plan can be done in detail, as long as we plan well, we will not cut off the supply to customers." If you don't have an order, you don't know what you grow and what you can sell. ”
The bitter gourd variety "Qingcui No. 1", independently developed by the Shanghai Academy of Agricultural Sciences, has also been selected by many customers in advance. In the greenhouse of Alin Organic Farm in Fengjing Town, farmers are transplanting bitter gourd seedlings quickly. Wang Linjun, the head of the farm, said that because this variety is very advantageous in terms of yield and quality, and its added value is also higher, the farm has harvested a lot of orders in advance after introducing it to many customers, which has also greatly increased the confidence of farmers and helped the farm to promote the scale and standardization of production. To this end, the farm spent nearly 500,000 yuan to directly buy the right to use this variety in Shanghai for 4 years.
Wang Linjun: "The price of organic agricultural products is relatively high, and we basically focus on orders, such as how many orders Dingdong gave us this year, how many orders Hema has, and we do planting according to the orders. ”
However, "marketable" does not mean "risk-free", for example, agricultural production is vulnerable to natural disasters, and if delivery is not made in time, farmers will face claims for default. Zhai Xin, deputy director of the Jinshan District Agriculture and Rural Committee, said that the Jinshan agricultural department actively carries out the construction of industrialization consortium projects to promote the development of cooperatives and farms in the region.
Zhai Xin: "Combining the growers of each agricultural product category, so far, we have formed 10 industrialization consortia. The main body of planting one household can be united, which can undertake larger orders, form relatively standardized production technical procedures within the consortium, and enhance the ability of the production end to undertake the industrialization and application of scientific and technological achievements through the docking of scientific research institutes through the consortium. ”
At the same time, through the continuous improvement of agricultural insurance, standardized contracts and other risk aversion tools, the overall market risk resistance of farmers is also constantly improving.
Zhai Xin said: "There are not only production insurance to prevent natural disasters, but also price insurance to prevent market risks, and we are also constantly improving income insurance, as well as insurance in order agricultural performance, which plays an escort role in the entire industrial chain." Through the construction of the consortium and the development of contract agriculture, we can grow good products, sell at good prices, and share good harvests. ”
资料：话匣子编辑 | 干钰琼责编 | 干钰琼 程佳域