After years of strong development, at the beginning of 2024, the new strong enterprise will spread good news again, and the kiln ignition ceremony of the new production base in Guangdong will be in full swing, and intelligent, digital, and green environmental protection have become its main features, which indicates that under the banner of Xingjiawang ceramic tiles, Jiamaid ceramics, CAV porcelain, and Bonish tiles have driven to the fast lane of rapid development, and the national investment situation is gratifying.
Mr. Xu Guoqiang, Chairman of Xinqiangsheng Enterprise
As we all know, if a brand wants to achieve rapid development, a strong investment attraction ability is indispensable. In the context of the country's vigorous advocacy of high-quality development, expanding investment promotion can not only help enterprises quickly seize the market, build the reputation and popularity of products, but also inject a source of power into the development of enterprises.
At a time when the homogenization of products in the building materials and home furnishing industry is serious, powerful brands not only attract investment through innovative forms of multi-dimensional investment, but also introduce measures suitable for the long-term and stable development of both parties in raising businesses and supporting businesses. In the ceramic tile brand enterprises, the new strong enterprises through continuous brand transformation and upgrading to enhance their own strength, in the process of investment, business, business to create a win-win ecology, empower terminal dealers, become ceramic tile brand merchants to emulate the "successful model" enterprises.
High-quality development and building a new value system
This year, the Guangdong Provincial Government put forward the advanced concept of high-quality development, and Xinqiangsheng enterprises responded positively, from the production base, product research and development, marketing model, Service concept, to the store empowerment, put forward a systematic and comprehensive innovation measures, pay tribute to the core concept of high-quality development with practical actions, strategically will focus on customer value innovation for a long time, increase production and research and development investment, and bring revolutionary products to the ceramic industry, such as the industry's first full-specification bright dumb mother and son series products, which has now become a phenomenon in the industry. Build a new value system in all dimensions, temper it with thousands of tempers, and go on a beautiful journey of "innovation and prosperity".
Looking forward to the future, Xinqiangsheng Enterprise will continue to make efforts in terms of products, communication, channels, services, etc., take "high-quality development" as the core of manufacturers' collaborative operations, continuously empower and help stores across the country, accelerate the realization of the brand blueprint, and lay a solid foundation for investment promotion in the next blank market area.
Raise businesses and support businesses, and create a win-win ecology
In the face of future changes and challenges, Xinqiangsheng Enterprise has been exploring and practicing to enhance brand value, and is also laying out a new strategic model, with brand advantages and service concepts to better support and support business, by creating a new marketing model, from the aspects of products, channels, operations, services, tools, etc., to comprehensively and systematically create a full-dimensional business support model, to achieve the overall improvement of the brand, the symbiosis and win-win ecology of manufacturers.
From the site selection design and construction of offline stores, event planning and execution, operation guidance, channel development, skills training, to online communication and promotion, traffic support, and new media operation, a closed-loop terminal marketing service system is formed to improve the terminal and empower the terminal. From different scenarios and different fields, actively link target users, comprehensively improve the business efficiency and operational capabilities of dealers, fully activate dealers, transform from passive growth to active growth, and finally fully benefit every consumer with products and services.
Determined to innovate, keep pace with the times, attract investment with strength, and support business with heart. Xinqiangsheng enterprises have exchanged for fruitful results of investment with full sincerity, which is inseparable from the love and support of the majority of dealers. In the future, we will continue to focus on terminals, anchor the main direction of attack, innovate ways and methods, help dealers optimize market deployment, reduce operational difficulties, achieve comprehensive, rapid and high-quality brand development, and enter a new era of growth together.