Stand out from the crowd for a creative logo

As the main visual asset of corporate vision, the logo plays an important role in brand management.

As we all know, logo is the "art" of semiotics, and since most of the logo is based on commercial design, it is necessary to take into account the design rules and rules at the commercial level. Next, I will share with you a variety of excellent corporate logo designs, and see how they are designed?

Three-dimensional style logo

In fact, it is easy for enterprises to deviate in the design of logos, and many companies use aesthetics as a subjective judgment on the quality of a logo.

Re-understand the role of the logo, the core role of the logo is to make it better remembered and easier to spread. This needs to focus on the differentiation and originality of the logo design, which is easier for people to recognize and remember, and the symbol logo that is easier for people to recognize and remember reduces the identification, cognition and communication costs of the enterprise.

Logo logo is generally based on the application of commercial scope, the thickness and shape of the logo graphics and fonts will affect the visual identity, and the color is also an important part of the logo, warm and cold colors, whether the color contrast is strong will also have a greater impact on it.

Positive and negative logo series creativity

This kind of logo is used more, and the sense of hierarchy and diversity of the plane space is required under the simple graphics, which conveys the hidden image and visual symbols to people, and creates the design art of the space, which is impressive.

It is more difficult to find design changes in common geometric shapes, and the more simple the logo creation, the more difficult it is.

朴琢品牌编辑观点 Worm

Brand upgrade, logo upgrade, simple logo, animal logo