2024-2030 China fast fashion clothing industry market monitoring and future trend research report

2024-2030 China fast fashion clothing industry market monitoring and future trend research report

Report No.: 1759050

Free catalog download: http://www.cninfo360.com/yjbg/qghy/fz/20240121/1759050.html

　　The market status and competition pattern of China's fast fashion clothing industry

　　China's fast fashion clothing industry is an important segment of China's clothing industry, with the development of China's economy, China's fast fashion clothing industry has also ushered in explosive development.

　　The market status of China's fast fashion clothing industry mainly includes the following aspects:

　　First, the scale of the industry continues to expand. According to different data, the total scale of China's fast fashion clothing industry reached 850 billion yuan in 2018, exceeded 1 trillion yuan in 2019, and may reach 1.2 trillion yuan in 2020, and this number is still growing.

　　Second, e-commerce is hot. In recent years, the e-commerce of China's fast fashion clothing industry has developed rapidly, and more and more fast fashion clothing brands sell their products through e-commerce channels, and e-commerce has become an important development channel for the fast fashion clothing industry.

　　The third is the emergence of emerging concepts and new brands. In recent years, many emerging concepts and new brands have begun to emerge by consumers, bringing new vitality to China's fast fashion clothing industry.

　　Fourth, the diversification of consumer groups. Due to the development of China's fast fashion clothing industry, the consumer group has also changed, in addition to the original consumer group dominated by young people, middle-aged and elderly people have also begun to participate in the consumption of fast fashion clothing, and the consumer group has become more diversified.

　　The competitive landscape of China's fast fashion apparel industry is also diverse, mainly as follows:

　　First, brand competition. Brand competition in China's fast-fashion apparel industry is fierce, and major brands are trying to expand their market share by increasing market penetration and increasing consumer stickiness.

　　The second is market segmentation and competition. Brands are constantly increasing their product lines, and positioning different product lines in different markets and market segments in order to better serve different consumer groups and better compete.

　　The third is channel competition. With the development of science and technology, the channels of China's fast fashion clothing industry have also changed, e-commerce has become an important channel in the fast fashion clothing industry, and brands are also trying to expand e-commerce channels to gain a larger market share.

　　Fourth, price competition. Price competition in China's fast-fashion apparel industry is also fierce, with brands trying to reduce costs in order to gain a greater competitive advantage in price.

　　The market status and competitive landscape of China's fast fashion apparel industry is very complex, and brands are trying to expand the market to gain a larger market share and thus increase their market share.

The "2024-2030 China Fast Fashion Apparel Industry Market Monitoring and Future Trend Research and Judgment Report" released by Boyan Consulting has 11 chapters. Firstly, the market development environment of the fast fashion clothing industry and the overall operation situation of fast fashion clothing are introduced, and then the current situation of the market operation of the fast fashion clothing industry is analyzed, and then the competition pattern of the fast fashion clothing market is introduced. Subsequently, the report analyzes the business conditions of key enterprises in fast fashion clothing, and finally analyzes the development trend and investment forecast of fast fashion clothing industry. If you want to have a systematic understanding of the fast fashion clothing industry or want to invest in the fast fashion clothing industry, this report is an indispensable and important tool for you.

The data of this research report mainly use national statistical data, General Administration of Customs, questionnaire survey data, and data collected by the Ministry of Commerce. Among them, the macroeconomic data mainly comes from the National Bureau of Statistics, some industry statistics mainly come from the National Bureau of Statistics and market research data, the enterprise data mainly comes from the National Bureau of Statistics large-scale enterprise statistical database and stock exchanges, etc., and the price data mainly comes from various market monitoring databases.

Table of contents of the text

Chapter 1 Basic situation of fast fashion clothing industry

Section 1 Overview of Fast Fashion

1. The definition of the fast fashion industry

Second, the characteristics of fast fashion clothing brands

3. The positioning of fast fashion brands

Section 2 Advantages and disadvantages of fast fashion

First, the advantages of fast fashion

Second, the disadvantages of fast fashion

Chapter 2 2019-2023 analysis of the development environment of the mainland fast fashion apparel industry

Section 1: Analysis of the Economic Environment

1. Analysis of the current situation of economic development

Second, the main problems of the current economy

3. Future economic operation and policy outlook

Section 2: Analysis of the social environment

I. M-type social formation

Second, the change of the concept of mass consumption

Third, the rationality of the existence of fast fashion

Fourth, the analysis of the fast fashion logistics distribution environment

Section 3 Analysis of the Industry Environment

1. The operation of the garment industry from 2019 to 2023

Second, the characteristics of supply chain management in the garment industry

3. Analysis of the development trend of garment industry clusters

Fourth, the development trend characteristics of the garment industry

Chapter 3 2019-2023 International Fast Fashion Apparel Brand Development Analysis in China

Section 1 The development status of international fast fashion brands in China in 2023

1. The number of new stores of international fast fashion brands in China

Second, the operation of international fast fashion brands

Section 2 The development status of international fast fashion brands in China in 2023

1. The opening of stores by international fast fashion brands in China

Second, the operation of international fast fashion brands

Section 3 Analysis of the regional development of international fast fashion brands

1. East China and South China lead the way and Northwest China has a lot of room for expansion

Second, the gap in provincial capitals in the central and western regions has been slowly filled

3. Development of major provinces and cities

Section 4 Analysis of the competition between international fast fashion clothing and traditional clothing

Section 5 Problems and countermeasures in the development of international fast fashion brands

First, the tide of store closures

Second, the performance declined

Third, the environmental protection of enterprises

Fourth, channel problems and countermeasures

Fifth, the joint series is not popular

6. Plagiarism is commonplace

Chapter 4 Analysis of the development of China's local fast fashion apparel industry from 2019 to 2023

Section 1 Development of the local fast fashion industry

First, the layout of local enterprises is fast fashion

Second, the awareness of local fast fashion brand service providers

Section 2 Local fast fashion business in 2023

First, local fast fashion brands quickly occupy the market

Second, the offline expansion of local fast fashion

Section 3 Problems in the development of local fast fashion

First, the transformation of local fast fashion lacks the soul of the brand

Second, the shortcomings of local fast fashion development

Section 4 New Directions for Innovation and Expansion of Local Fast Fashion Brands

Chapter 5 Analysis of e-commerce development in the fast fashion and apparel industry from 2019 to 2023

Section 1 The development status of China's fast fashion e-commerce

Section 2 Problems and countermeasures encountered in fast fashion e-commerce

Section 3 Investment prospects of fast fashion brands in the era of e-commerce

First, the brand story

2. Operating costs

3. Production and circulation

Fourth, the introduction of new customers

Fifth, the maintenance of old customers

Chapter 6 Supply Chain Model Analysis of Fast Fashion Apparel Industry from 2019 to 2023

Section 1 Overview of SPA Mode

1. Definition and characteristics of SPA

Second, the value chain of SPA model

3. Four modules of SPA system

Fourth, the development process of SPA model

Section 2 Analysis of the development of SPA enterprises

1. The four major elements of the success of the SPA model

Second, the type of organizational structure of SPA model enterprises

3. Principles for setting up the organizational structure of SPA enterprises

Section 3 SWOT analysis of clothing SPA model

First, the advantages of the clothing SPA model

Second, the insufficiency of the clothing SPA model

3. Opportunities for clothing SPA mode

Fourth, the threat of clothing SPA mode

Chapter 7 2019-2023 Fast Fashion Apparel Industry Consumer Channel Preference Analysis

Section 1: Patterns and Types of Consumer Purchasing Behavior

1. Consumer cognitive needs

2. Collection of consumer information

3. Consumers choose evaluation programs

Fourth, consumers carry out purchasing behavior

Section 2 Consumer Analysis of Fast Fashion Apparel in Europe and the United States

1. Age distribution of fast fashion in Europe and the United States

Second, the gender distribution of fast fashion in Europe and the United States

3. The geographical distribution of fast fashion in Europe and the United States

Fourth, the Internet volume of fast fashion in Europe and the United States

Section 3 Consumer Analysis of Fast Fashion Apparel in Japan and South Korea

1. Age distribution of fast fashion in Japan, South Korea and the United States

2. Gender distribution of fast fashion in Japan and South Korea

3. The Internet volume of fast fashion in Japan and South Korea

Section 3 Analysis of local fast fashion clothing consumers

1. Age distribution of local fast fashion

Second, the gender distribution of local fast fashion

Third, the geographical distribution of local fast fashion

Chapter 8 2019-2023 Fast Fashion Apparel Industry Channel Terminal Visual Marketing Analysis

Section 1 Basic Overview of Visual Merchandising

1. Relevant Definitions

2. Functions and functions

Section 2 Case Study of Visual Marketing of Fast Fashion Brands

1. Case study of ZARA brand

2. Case study of H&M brand

3. Case study of C&A brand

Fourth, with pure brand case analysis

5. Case study of ME&CITY brand

Section 3 Comparative analysis of fast fashion terminal marketing at home and abroad

1. Terminal image elements of fast fashion clothing brands

Second, the retail terminal environment of fast fashion clothing brands

Third, the problems existing in the visual marketing of domestic clothing terminals

Fourth, the fast fashion clothing industry channel terminal visual marketing strategy

Chapter 9 Analysis of the Development Model and Competitiveness of International Fast Fashion Brands

Section 1 ZARA SPANISH

First, the basic situation of the enterprise

2. Enterprise investment strategy

Section 2 Swedish H&M

First, the basic situation of the enterprise

2. Enterprise investment strategy

Section 3 UNIQLO of Japan

First, the basic situation of the enterprise

2. Enterprise investment strategy

Section 4 U.S. FOREVER21

First, the basic situation of the enterprise

2. Enterprise investment strategy

Section 5 U.S. GAP

First, the basic situation of the enterprise

2. Enterprise investment strategy

Section 6 MUJI in Japan

First, the basic situation of the enterprise

2. Enterprise investment strategy

Section 7 German C&A

First, the basic situation of the enterprise

2. Enterprise investment strategy

Section 8 Analysis of New Market Entrants

一、OLD NAVY

二、NEW LOOK

Chapter 10 Analysis of the Competitiveness of China's Local Fast Fashion Apparel Brands

Section 1 China Lilang

1. Introduction to Lilang Group

Second, the business situation

Third, the enterprise transformation of fast fashion strategy

Section 2 Giordano

1. Company Profile

Second, the business situation

3. Store expansion

Section 3 Urban Beauty

First, the basic situation of the enterprise

Second, the operation of the enterprise

Third, the status quo of enterprise e-commerce

Fourth, the future development plan of the enterprise

Section 4 Ashton

First, the basic situation of the enterprise

2. Analysis of enterprise SPA model

Third, the development of fast fashion enterprises

Fourth, the enterprise innovation franchise model

Section 5 China's Emerging Fast Fashion Brands

I. UR

二、MJSTYLE

3. Semir

Fourth, Handu Yishe

5. La Chapelle

Chapter 11 2024-2030 China Fast Fashion Apparel Industry Investment Analysis and Development Trend Survey

Section 1 Analysis of investment opportunities in the field of fast fashion

1. Men's wear

Second, the field of children's clothing

3. Sportswear field

Section 2 Early warning of risky enterprises in the fast fashion model

一、MANGO

II. Ikoi SPAO

3. Li Ning

Fourth, Metersbonwe

5. McCollin

Section 3 Investment Forecast and Prospect of Fast Fashion Apparel Industry

First, the development trend of international fast fashion brands

Second, fast fashion tends to be a multi-brand collection

3. The development trend of international fast fashion brands in China

Table of Contents of Charts

Exhibit 1: Top 3 characteristics of the fast fashion industry

Figure 2: "Fast" analysis of the fast fashion industry

Exhibit 3: China's quarterly GDP growth rate from 2019 to 2023 Unit: %

Exhibit 4: China's GDP, 2019-2023

Chart 5: Quarterly GDP growth rate of China by industry from 2019 to 2023 Unit: %

Chart 6: 2019-2023 China's Industrial Value-added Trend Chart Unit: %

Chart 7: China's fixed asset investment trend from 2019 to 2023 Unit:%

Chart 8: 2019-2023 Trend of Fixed Asset Investment in Eastern, Central and Western China Unit: %

Exhibit 9: China's monthly import and export trend from 2019 to 2023 Unit: %

Chart 10: 2019-2023 China's total retail sales of consumer goods Unit: 100 million yuan, %

See text for more charts......