Many people say that writing is a side hustle with the lowest threshold, and they have achieved a monthly income of more than 10,000 yuan by writing, and they have also made profits:
The contribution fee is 1K, writing a business copy is 3k, the headline has a popular article and earns 5K+, Xiaohongshu has an advertisement of 1w+, Douyin has a video commission of 30w+, and a course sells for 100w......
Seeing such gains, some people can't wait to write to make money right away, and take off in a month. There are also people who feel that these earnings are fake, or that the profits are for cutting vegetables.
As a self-media person who has been writing for 6 years, I would like to say that the vast majority of people who do not talk about the purpose of posting but only talk about the benefits from the actual situation of the industry (it is not excluded that some people cheat in order to achieve their goals). However, the benefits are real, and it does not mean that everyone can earn such benefits!
If you want to make money writing, you first need to understand:
1. What does writing rely on to make money?
You may think that this question is too simple, and writing makes money by writing.
In fact, writing is not the same as writing, some people write hundreds of thousands of words that are worthless, and there are people who write at an average level but make a lot of money. In other words, if you write well and write more, you don't necessarily make money.
So first figure out what you make money from writing, and then start writing to get twice the result with half the effort. Because the content of the writing is different, the requirements are different, and the logic of making money is also different.
Just like the income mentioned earlier, the manuscript fee comes from the submission, the commercial copywriting is the customized manuscript, the headline explosion is the traffic income, the Xiaohongshu advertisement is the advertising fee, the Douyin delivery is the interest e-commerce, and the course is the knowledge payment......
When it comes to the various benefits of writing, you may feel a little confused, wondering whether you can earn various benefits by learning to write, or whether you need to specialize in one genre.
In fact, if you make money, there are two ways: one is to contribute, and the other is to do self-media.
To put it bluntly, submitting is selling manuscripts, and someone will make money by buying them. For example, you can submit articles to newspapers and magazines, official accounts, headline accounts, Xiaohongshu accounts, etc., and you can also write business copywriting for Party A, or ghostwrite other types of content, etc. However, no matter what kind of manuscript you write, you make money by selling manuscripts directly.
And making money from self-media is usually based on the account as a carrier to make money by publishing content on the account. For example, there is traffic income for posting, advertising fees for advertising, commissions for bringing goods, and if you create an IP, you can also receive consultations, sell courses, do personal training, and so on.
In other words, the core of submission is to sell manuscripts, and the core of self-media is to operate accounts and build IP. Of course, operating an account and building an IP are also inseparable from publishing articles, videos, and other content.
Therefore, although they are all writing, the underlying logic of submitting and making money from self-media is different.
2. The underlying logic of making money by contributing
Many people learn to write by submitting a manuscript because it is easy to get started. If you want to submit, you usually find the target account first, write the manuscript according to the requirements of the call for papers, send the manuscript to the editor after writing, and wait for the manuscript to be paid.
Of course, this does not mean that as long as you submit your manuscript, you will definitely be able to make money. The path of a contributing author is usually as follows:
Novices should first submit accounts with lower requirements, although the manuscript fee is low, but it is easier to pass the manuscript.
If you feel that your writing level is not bad, you can apply for a waist account. The manuscript fee is higher, and it can also prepare for the follow-up submission of large numbers.
The highest contribution fee is the large one, for example, the first article of the insight is 2K. However, many tubas do not solicit manuscripts, and some accounts require other tuba manuscript experience. Therefore, the author needs to have a work first, through other channels such as editing, before he can enter the group of authors of the large number.
When you grow into a mature author, you can also get more opportunities if you have explosive articles and representative works. Like what:
Becoming a contracted author of the account, while increasing the manuscript fee, it is also easier to approve the manuscript in the contracted account.
Familiar and unfamiliar editors may come to you for an appointment because they have seen your work.
There may also be Party A who will come to you to write business copy, video scripts, etc.
The contributor can go this far, at least one in a hundred. Most of the contributors continue to submit their manuscripts on different accounts.
Generally speaking, mature contributors who write amateur writing have an income of about 3K-6K, and there are also those who earn more than 10,000 yuan a month by contributing, or they have opened up good submission channels and have a high single manuscript fee. Either they are very diligent and submit a lot of manuscripts every month. Neither is easy.
This is because the underlying logic of making money from contributions is one-to-one sales, the market is mature, and the pricing power is in the buyer. This is like going to work for a company, generally the salary of a worker is fixed, and no matter how much you earn, it is also the company. If you want to increase your income, you can either find a company with a high price and keep getting promoted, or you can work more jobs.
However, there are advantages to submission:
First of all, it is easy to get started as mentioned earlier, as long as you carefully analyze the tonality of the account and historical articles, it is not difficult to pass the manuscript of the trumpet and waist account.
Secondly, if you have a good main business and just want to increase some income. Then the submission is very friendly, the writing time can be adjusted by yourself, the main business is busy to write less, and the free time to write more.
Third, for novices who are learning to write, there is not much pressure to submit, and if the manuscript is approved, it is a good positive feedback. And if you want to do self-media, you can also accumulate writing experience first.
3. The underlying logic of making money from the media
In recent years, the self-media industry has developed rapidly, and you can see that someone has made millions or tens of millions at every turn. I believe that many people are attracted by high incomes and then start to do self-media.
At present, there are three main forms of self-media, graphics, video, and live broadcast. Self-media that makes money by writing mainly talks about graphics, texts and videos.
Articles published on Toutiao, Baijia, Weitoutiao, articles published by the official account, notes from Xiaohongshu, Douyin graphics and texts, etc., all belong to graphics and texts.
Video here mainly refers to the type that requires a script, such as oral broadcasting (which does not require a script, and has little to do with writing, such as a talent show).
However, self-media that make money by writing can't just write. First of all, you need to understand the platform and plan your account.
To understand the platform, it is necessary to figure out what characteristics the major platforms have, what the readership of the platform is, what content preferences there are, how they are monetized, and so on. For example, after the headlines, there will be traffic income after the original, and the readership of Xiaohongshu is mainly female.
After planning the account, after understanding the platform, it is necessary to analyze its own situation, and combine the platform to do the positioning of the account and the positioning of the content.
For example, if you are good at writing character drafts, then you can consider making headline graphics and texts to earn traffic income, and you can also receive advertisements after the account operation is large. If you want to increase your profits, you can also use graphics and text as scripts to edit videos. It can also be distributed on multiple platforms, so that after the increase in followers, it can be realized by receiving advertisements or bringing goods.
After doing this, it is time to enter the account operation stage. You can register an account and post content. This doesn't mean that as long as you finish writing the manuscript and making the video, you can throw it at the platform. What are the rules of the platform, whether the content has traffic, how to increase followers, how to monetize, etc., all need to be considered.
Therefore, if you master the method of operation, it is not difficult to earn more than 10,000 yuan a month. But if it is not operated properly, it is also possible to publish a lot of content and just not make money.
This is because the underlying logic of making money from self-media is like starting a business, choosing the right track and using the right method, you can earn an income that far exceeds your salary. But if the management is not good, there is a possibility that all the time, energy, and money invested will be wasted.
In general, the advantages of doing self-media are:
First, the income ceiling of self-media is very high. As long as you have the ability and the blessing of the tuyere, millions or tens of millions are not dreams. Even if it is not that high, as long as it is well managed, the income can exceed that of ordinary office workers.
The second is that you can either write and operate by yourself, or you can hire someone to assist. For example, ask someone to cut a video, solicit manuscripts to publish articles, recruit editors to review manuscripts, and so on. Here's a reminder: If you want to make a daily account, unless your hand speed is really fast, there is a high probability that you need an assistant or partner.
The third is that doing self-media is not a one-shot deal. The article published three years ago is still bringing you income, a popular video with goods has been out for several months, and a course you have done has new people joining every month. And through the operation of the account, you will have more opportunities to monetize.
After talking about the underlying logic of contributing and making money from the media, I believe you already know how all kinds of writing income come from. If you also want to make money by writing, you can refer to the underlying logic mentioned above and choose according to your own situation. Finally, keep this sentence in mind: writing doesn't get rich overnight, it's all about accumulation!
I am Yan'er, I have been writing for 6 years, a multi-platform contract author, and a light entrepreneur from the media
Share writing for monetization, self-media light entrepreneurship dry goods
Use writing and self-media to live the life you want
My [New Media Writing Operation Introductory Basic Course] is online, 30 sessions at a preferential price of 29.9, in the form of pictures and texts, you can watch it repeatedly, 365 days of Q&A in the group, the outline can be seen in the detailed catalog, and you can buy it in the column or si me if you need it