On April 9, Disney's game division announced that it was about to introduce senior game industry experts from Blizzard and Ubisoft to expand its leadership team. Even before that, Disney had partnered with Epic Games to create a new Fortnite universe. In fact, to put it bluntly, it is a meta-universe product that covers games, entertainment, and shopping.
(Source: Disney Official)
Joining Disney's games division are Ray Gresko, chief development officer for Blizzard's World of Warcraft, Massive from Sweden, who previously served as creative director of Just Dance Now, and Jay Ong, head of Marvel Games, who will take over as Disney's head of global game licensing.
You may be familiar with Disney movies and Disneyland, but you may not have heard of Disney games, Disney has brought together more than 140 casual games on its game channel on its official website in China, including 8 categories such as kids, adventure, puzzle, sports, shooting and leisure. These games are both locally produced and created by overseas teams.
(Source: Disney Official)
And you can also see Disney games on Steam, such as Disney Dreamlight Valley, which is an adventure game where you can build the perfect community with Pixar heroes and villains. You can play on PC, Mac, game consoles, and Apple Arcade. In addition, there are things like the Warm Edition retail product and the Game Expansion Pass.
Disney has recruited many big names to expand its game team, obviously to further strengthen Disney's influence in the game industry, and deepen the new universe with Fortnite as the core created in cooperation with Epic Games. With the construction of this new universe, it is foreseeable that Disney will explore more innovative modes and interactive experiences in the field of games.
(Source: Disney Official)
By bringing together experts from the industry's top teams, Disney Games is able to leverage its extensive experience in game development and creative direction to further advance game projects, especially in highly integrated cross-media entertainment experiences. This will not only help enrich the genre and depth of Disney's games, but also bring more fresh models to the existing game industry.
According to Disney's official financial report, Disney's revenue increased by 5% and 7% year-on-year in the fourth quarter and full year of fiscal 2023 as of September 30, 2023, respectively.
(Source: Disney Official)
This growth shows that Disney's investment in diversifying its entertainment offerings, especially in the gaming sector, is beginning to pay off. As Disney continues to expand its presence in the gaming industry, especially through its partnership with Epic Games to create a new Fortnite-centric universe, Disney's innovative capabilities in digital entertainment and interactive experiences have been recognized and rewarded by the market.
The Beijing International Automobile Exhibition (Beijing Auto Show) will be held from April 25th to May 4th, with the theme of "New Era, New Automobiles", which is the vane of "Cars from Electrification to Intelligence".
At that time, including BYD, Xiaomi, AITO, Xiaopeng, Weilai, ideal, Extreme Krypton, Jiyue, Changan Deep Blue and other head brands will all appear, in addition to the new model "big competition", the advancement of autonomous driving technology, the evolution of intelligent cockpit and the combination of AI large models and cars, will be important highlights. Lei Technology's "Pay attention to electric vehicles, understand more intelligent" account tram will send a reporting team to Beijing to conduct first-line professional reports, so stay tuned.