Xiaomi official was angry, Xiaomi spokesperson sent three diss in a row, Xiaomi spokesman said: Zhiji company mislabeled the key parameters of Xiaomi SU7 Max at tonight's press conference.
The reason is that the Zhiji press conference compared with XiaomiSU7, after all, XiaomiSU7Is there a lot of traffic, but the parameters of others were marked wrong in an important link, a Xiaomi spokesman said:
The Xiaomi SU7 Max has silicon carbide front and rear motors. This ensures excellent performance and autonomy for the Xiaomi SU7 Max.
Then a Xiaomi spokesperson questioned: Zhiji Company, as a holding subsidiary of SAIC, has such a fallacy, whether it is due to its lack of professional ability or intentional rumors and smears. A large number of netizens have publicly reminded Zhiji about this fallacy, but Zhiji has not yet corrected it.
And then he continued to question:
SAIC is a leading enterprise in China's automotive industry, and we respect it very much. Zhiji's behavior cannot match the reputation of SAIC, and we as peers cannot understand it.
Then he said that he had completed the evidence collection and was ready to use legal weapons to protect his legitimate rights and interests.
He also urged Zhiji to immediately make a public clarification and formally apologize to the public who were misled by it
It seems that Xiaomi is really angry this time, and it's nothing to be compared and complained, and the Xiaomi press conference often compares the excellent products of friends, such as the Xiaomi SU7 The whole conference will compare Tesla models, but according to Xiaomi's official statement, the key parameters are also wrong, and it is normal for Xiaomi to defend itself.
At last night's Zhiji L6 press conference,As a bidding opponent at the same price,Zhiji L6 take Xiaomi SU7 comparison throughout the whole process,In the motor link,Comparison PPT marks that the former motor of Xiaomi is IGBT and then sIc silicon carbide,In fact, Xiaomi is silicon carbide before and after,IGBT and silicon carbide are different from price to performance to power consumption,Silicon carbide level is high, high voltage resistance, low loss and high frequency and other characteristics,Suitable for high temperature, high pressure and high power,Cost and performance are much higher。
Zhiji set the standard of people low, and the press conference was found that night sparked a big discussion, and Liu Tao, co-CEO of Zhijizhi, issued an apology at 23.04 points, Liu Tao said:
Due to an error in the results of the survey of product information, there was an information error ❌ in the press conference
Xiaomi SU7 is the same as Zhiji L6, both front and rear motors use SIC silicon carbide modules, Xiaomi SU7 is indeed our very respected competitive teammate!
Here, I sincerely apologize to Xiaomi Auto and all of you
23.04 points Zhi Ji Zhi co-CEO apologized, 23.24 points Xiaomi issued a statement explaining that this matter is not small at a glance, both sides worked overtime last night and the public relations department were overtime, and it is estimated that the legal department is also preparing, but if you do something wrong, you will be beaten immediately, there is nothing to say.
Then after Xiaomi's official 23.24 points were released, I may not have found that Liu Tao, co-CEO of Zhijizhi, apologized 20 minutes earlier, and felt that this personal apology was not enough, and then 23.38 points also made a supplementary explanation, a spokesman for Xiaomi said: We do not accept informal apologies that individuals understate. Once again, we urge Zhiji to immediately make a public clarification and formally apologize to the public who have been misled by it!
This means that this matter is very serious, and a personal apology from Liu Tao, co-CEO of Zhijizhi, is not enough, and an official clarification and formal apology must be made.
At 00:10 on April 9, a spokesperson for Xiaomi issued a third article in a row, saying that if we do not get a formal public apology from Zhiji Company, we will take legal weapons to protect our own rights and interests. We urge Zhiji to make an immediate and formal apology.
This is serious,Zhiji company seems to promote its new car,A big way is to take the most popular Xiaomi SU7 as a comparison,This is not such an important occasion as the main press conference,The key parameters were marked wrong and low,Xiaomi spokesman first condemned,Then directly criticized,This is not SAIC's corporate culture、 values and industry status,In the end, it was even more tough to say,If you don't formally apologize publicly,Only see in court,This article is very domineering,The wording is also extremely tough,After all, it is true that the other party is at fault first,Xiaomi has the right to use reasonable and legal ways to express anger。
Wang Hua, public relations director of Xiaomi, also said in the comment area: This is our last urging, and it is also the last time to respond to this matter! We will take legal weapons to protect our own rights and interests.
At 00:47 on April 9th, under the strong reaction of Xiaomi's official, the official account of Zhiji Company issued a letter of apology, which has the official seal of the Public Relations Department of Zhiji Company, and also Aite the spokesperson of Xiaomi, Zhiji Company said:
The front and rear motors of the Xiaomi SU7 Max Edition are equipped with SiC silicon carbide modules, which are consistent with the technology adopted by Zhiji and are the industry's top technical standards.
We apologize for the negative impact on Xiaomi Auto due to the negligence of the internal audit, and sincerely apologize to all fans and users!
Zhiji said that because of the negligence of the audit, the key parameters were wrong, and then he also promoted himself, saying that it was consistent with the technology he used, which is the top technical standard in the industry.
How do you feel that Zhiji is also very good at playing this time, although it is an oolong, but not only Zhiji L6 this product, the company's popularity has increased, it was originally a brand of a super company like SAIC, but in terms of popularity and product recognition, it still feels not enough, and it is estimated that many people do not know very well.
Seriously, it is estimated that after these few rounds, many people know about Zhiji and Zhiji L6 super car, Zhou Hongyi criticized Nezha Automobile a few days ago, to the effect that you have good things, and you also want people to know that Xiaomi is the marketing teacher, is this a mistake, is it a mistake, oolong behavior has made many people understand this company and products.
Huawei Xiaomi entered the car circle, these two Internet top streams plus powerful products, did cause a storm of public opinion, in the mobile phone battlefield, they fought together in the world, for marketing and product promotion The two major manufacturers are other people's teachers, in the past two years, they have entered the car circle, and it has indeed directly changed the entire car circle, at least the Internet marketing This major manufacturers are constantly paying attention to and strengthening, this is not a story, it is estimated that there will be many stories behind, everyone watch the excitement together!