In Linyi client news it is another year of strawberry red, and I smell the strawberry fragrance of the greenhouse. In the strawberry greenhouse of Linyi Weiyi Fruit and Vegetable Planting Family Farm in Zhaijiazhuang Village, Shangye Town, Fei County, many tourists are experiencing the fun of picking. In the greenhouse not far away, workers breed strawberry seedlings, striving to grab early-maturing strawberries to the market.
"The 'air' strawberries use soilless cultivation, micro-sprinkler irrigation and other technologies, which can be picked and appreciated, and also save labor, and only two to three berry farmers can take care of the four greenhouses. Zhang Rongjun, general manager of Shandong Farm Economics Agricultural Technology Development Co., Ltd., said.
As the representative of "Guiyan" in Shangye Town, in the 90s of the last century, Zhang Rongjun left his hometown to Jinan and has been engaged in strawberry technology promotion and service. He found that many farmers are accustomed to traditional planting patterns, are unwilling to break the convention, do not pay attention to technology and management, and their profits are sometimes good and bad, and even lose money. "As a mobile party member, I should bring advanced strawberry planting and management technology back to my hometown and help the development of the strawberry industry in Fei County. In April 2020, Zhang Rongjun responded to the policy call of the "Four Geese Project" and returned to his hometown to start a business as a "returning geese" and established Linyi Weiyi Fruit and Vegetable Planting Family Farm.
Zhang Rongjun is the founder of the "farmhouse" service brand, the first to put forward the concept of "agricultural clinical", together with experts from the Shandong Academy of Agricultural Sciences and the Linyi Academy of Agricultural Sciences, the "Modern Strawberry Healthy Cultivation Technology", and the "Farmhouse Strawberry Clinical Application Technology Enterprise Standard", which summarizes all the elements of strawberry planting management as "roots, stems, leaves, flowers and fruits, water, fertilizer, light and temperature, diseases, insects, grasses, rats, seedlings, and heaven, earth, and human seeds" 20 words, simplifying and standardizing complex problems, and guiding the planting of strawberries to be listed two months in advance.
In the face of the gradually saturated strawberry market, Zhang Rongjun promoted the integration of product promotion and sales, and decisively opened up new markets. He took the lead in establishing the Linyi Strawberry Industry Alliance, registered the two trademarks of "Farmer's Housekeeping" and "Food Safety Kyushu", and carried out standardized management, so that the annual income of berry farmers increased by 30,000 yuan per mu of land, and the new varieties planted "Snow White" and "green strawberries that moved themselves" could be sold for 5 yuan each, which was in short supply, so that berry farmers tasted the "sweetness" of bumper yields and harvests.
In 2022, Zhang Rongjun, a "Guiyan" talent and "strawberry nanny", was elected as a representative of the 14th Party Congress of Linyi City. He is determined to make the strawberry industry in his hometown better and stronger, so that people can taste fresher, sweeter and safer strawberry fresh fruits.
In accordance with the work plan of the party representative activity group, combined with the development model of "village-enterprise co-construction" proposed by Fei County, Zhang Rongjun contacted and guided the cooperatives led by the party branches of four villages in Shangye Town to develop strawberry greenhouse planting, providing jobs for more than 200 local people and generating a total income of more than 1,000 yuan.
As a high-quality farmer master in Shandong Province certified by the Provincial Department of Agriculture and Rural Affairs, Zhang Rongjun undertook the province's "master with apprentice" pilot project, explored and innovated the "4+1" training service model of strawberry planting, and used small and fine, small and beautiful, small and specialized, and ecological family farms with strong hematopoietic function to let more berry farmers come to the base to "copy homework", which has won unanimous praise from relevant experts from ministries, provinces and municipalities and the majority of berry farmers. "Master Zhang provided technical training and on-site guidance, and after changing to new varieties and using new technologies, the revenue per mu of land doubled. Guo Yongshi, a strawberry grower in Shangye Town, said.
Seeing the steady development of the strawberry industry in his hometown, Zhang Rongjun attracted 6 foreign talents from Fei County to return to their hometowns to start businesses, turning the family farm into a "gas station" to help rural revitalization.
Zhang Rongjun also recruited students from all over the country and set up training, with a total of more than 18,000 offline trainings and more than 100,000 online services. "I will continue to work hard to vigorously promote strawberry planting and management technology, and continuously expand the scope of radiation and application, so that more enterprises and berry farmers can benefit, and contribute to the rural revitalization of my hometown." Zhang Rongjun said with confidence.
Financial media reporter Zhao Zejun correspondent Li Guangyu
Editor: Gao Yang