At the beginning of April 2024, a number of self-media released news on the Internet that the ticket price for the "Deyun Club Crosstalk Conference" held in Xuzhou on April 6 by Deyun Club was reduced to 30 yuan per ticket, is this true?
According to the information exposed by the media, the original ticket price of the Xuzhou Station of the Deyun Club Cross Talk Conference was 200 yuan, 300 yuan and 400 yuan, and there were still some remaining tickets that were not sold before the performance, and in the end they could only sell with tears, with a minimum sale of 30 yuan, and some viewers bought tickets for 50 yuan.
If this news is true, it is indeed quite surprising, after all, the main focus of Deyun Club's commercial performances before is "second gray", "never give away tickets" and "full of pits", although after a year of tossing in 2023, these marketing words will gradually disappear, and the ticket price of the Deyun Club cross talk conference has indeed been hit to the price of 200 yuan, 300 yuan, and 400 yuan, which is almost the same as Tingyunxuan, but the price of the commercial performance is still too outrageous to 30 yuan.
In order to verify the authenticity of the message, we need to find the original source of the message, fortunately, we can search for the source of the message on the short video platform.
Some netizens posted evidence that they bought tickets outside the Xuzhou Station of the Deyun Club Crosstalk Conference, and there were transfer records, photos of real tickets, and live videos.
According to the description of netizens who posted transfer records and photos of real tickets, he bought the ticket at half past six in the evening, that is, about an hour before the opening, and the 400 face value ticket only cost 150 yuan, and before the opening, the 400 face value ticket was sold for 50 yuan, and the recovery price was 30 yuan.
Some netizens posted a video of the audience and scalpers talking outside Xuzhou Station, and the scalper's answer was indeed a recycling price of 30 yuan.
Affected by these news, in the comment area of the video of "Xuzhou Success, the first stop of the cross talk conference" released by Deyun Club actor Liu Zhe, many netizens are talking about the news of a ticket price of 30 yuan, which shows that this matter is still "deeply rooted in the hearts of the people".
So the question is, is this true?
First of all, we need to clarify one thing first, according to the online search information, it can be confirmed that the so-called "Deyun Club commercial performance ticket price of 30 yuan" is not true, this 30 yuan is not the official ticket price or the official price reduction, but the price of off-site scalping and recovery.
In general, if some audience members don't have time to watch the show or don't want to watch it at all (for example, someone else gives away tickets), they can choose not to go to the show or choose to sell the tickets outside the venue.
There are two ways for the audience to sell tickets, one is to sell tickets to the audience waiting for tickets outside the venue, which requires luck. The other is to sell to scalpers on the sidelines.
The tickets in the hands of scalpers are not all obtained from the official ticketing, some are second-hand tickets purchased from the Internet in advance, and some are collected from the audience on the spot.
Since the performance has a time limit, the closer to the opening or the opening of the show, the lower the ticket price, and the scalper will minimize the risk of the ticket being smashed in their own hands as much as possible, fast in and out.
To give an example of the author's personal experience, at the end of March, Zhejiang Xiaobaihua Yue Opera Troupe performed "Chen Sanliang" in the theater of the Beijing Exhibition Center, an hour before the opening of the afternoon, the price of the ticket with a face value of 680 yuan is about 700 yuan to 800 yuan, that is to say, the audience still has to earn, and the scalper collects the ticket and then shouts about 1000 yuan - 1200 yuan to sell it, and it is a few hundred yuan back and forth.
Wait until the opening, although the recovery ticket price and sales ticket price have fallen, but still strong above the face value, but after the opening, there are audiences to sell tickets, the ticket recovery price of 680 yuan is 400 yuan -500 yuan, and the selling price is 680 yuan or 700 yuan, the author bought the ticket from an audience member 20 minutes after the opening, which saved more than half of the money from the scalper an hour before the opening.
Therefore, if the scalper received a 30 yuan ticket at the opening of the Xuzhou Station of the Deyun Club Cross Talk Conference, it is normal for 50 yuan to be sold out, and he will earn 20 yuan when he goes back and forth in a few minutes, and he will not earn anything in vain.
Well, we can confirm that the so-called "Deyun Club cross talk commercial performance ticket price of 30 yuan" is not true, if the online video is true, this price is only the scalper's recovery price, not the official price nor the price of scalpers' external sales.
Secondly, even if the news of the ticket price of 30 yuan is not accurate, then some viewers said that they bought an hour before the opening and spent 150 yuan outside the venue to buy a 400 yuan face value ticket, how can this be explained?
This brings us to another issue, the box office appeal of the Deyun Club cross talk conference.
If the box office appeal of the Deyun Club cross talk conference combination is extremely strong and the performance tickets are sold out early, the recovery price of scalpers will be very high at this time, and even exceed the face value of the tickets like the Yue Opera "Chen Sanliang", which is determined by the market supply and demand relationship.
On the other hand, if the box office appeal of the Deyun Club cross talk conference combination is weak, and the performance tickets can still be bought on websites such as Damai at the opening, then the recovery price of the scalper will definitely be below the face value of the ticket, and the price of its external sales will also be below the face value, because the audience is not stupid, if there are tickets on the official website, no one will go to the scalper to buy regular-priced tickets and premium tickets.
The more it is at the opening, the stronger the audience's willingness to sell tickets, and the lower the recycling price, especially for some viewers who get free tickets, whether they sell for 30 or 50 yuan, they are all picked up for nothing anyway, which is better than throwing them away.
This is why some non-hot performances are also infested by scalpers outside the venue, because there are often audiences who sell tickets at low prices, and there are often audiences who buy low-cost tickets, as long as the recycling price is low enough, they can always be sold, and it is also for nothing to earn 20 yuan back and forth.
Of course, for some performances with weak box office, scalpers will play with their lives to reduce the recovery price in order to reduce their own capital risks, and they will not lose a lot if the tickets are smashed in their hands.
Let's look at the audience seat of Xuzhou Station of the cross talk conference issued by Liu Zhe of Deyun Club, not to mention full of pits, there are indeed many empty seats, and the box office cannot be said to be very poor, at least it cannot be sold out.
Since it can't be sold out, it proves that the box office is weak and the audience has a strong choice, so the recovery price of scalpers is bound to be low, and it will only get lower and lower when it comes to the opening and after the opening.
Therefore, judging from all aspects, although the ticket price of 30 yuan for the commercial performance of the Deyun Club Cross Talk Conference is not true, it is definitely true that the box office appeal is weak.
For the audience, especially some viewers who like cross talk, the low ticket price of the Deyun Club cross talk conference is a good thing, after all, Xie Jin, Li Hedong, Zhang Heqing, Liu Zhe, Liu Chunshan, Li Yuntian, these people are all actors in Deyun Club who say that cross talk is relatively strong, and it is right to ask them to listen to cross talk.
But for the cross talk industry, this seems to be a little sad, because in terms of cross talk strength, the young actors with high ticket prices in Deyun Club may not be as good as Xie Jin, Zhang Heqing, and Li Yuntian, but under the influence of the fan circle economy, the powerful faction just can't beat the traffic faction, you say sad is not sad.