On April 9, the 2024 Enabling Terminal Marketing Summit was held in Pingtan Island, Fujian. Xu Jinmai, chairman of Quanzhou Hengguan Paint Co., Ltd. (the company of Shida imitation stone paint), delivered a speech at the summit, he pointed out that the summit should not only be held to share with everyone the past achievements of Shida, but also to look forward to the blueprint of the future. In 2024, Shida made a major decision to further standardize and improve the company in several aspects to cope with the increasingly fierce market competition and achieve long-term business goals. Among them, Xu Jinmai mentioned that Shida will actively expand its market share through the dual-track strategy of engineering channels and terminal channels, and strive to become one of the leading enterprises in the imitation stone paint industry, and achieve the grand goal of 100 million yuan of sales in terminal channels in the next two years. The following is the full text of the speech.
Quanzhou Hengguan Paint Co., Ltd. (Shida imitation stone paint) chairman Xu Jinmai
Dear colleagues, partners, and media friends,
Hello everyone!
In this era full of opportunities and challenges, we stand at a new starting point. Thank you for your support and trust in the past days, it is with everyone's joint efforts, we can move forward steadily in the fierce competition in the coating industry.
Today, I stand here not only to share with you our past achievements, but also to look forward to the blueprint for the future. In 2024, we at Shida will make a major decision to further standardize and upgrade the company in several aspects to cope with the increasingly fierce market competition and achieve our long-term business goals.
First, we need to strengthen our sense of long-term management. Looking back on the past, our company needs long-term development, and plans to build a new intelligent garden-style factory covering an area of 50 acres in two years, which not only greatly improves our production capacity, but also further shapes the company's modern and professional corporate image. In addition, in order to meet the increasingly diverse needs of the market, we continue to increase our product categories and collections to win the favor of consumers with innovation and quality. We are well aware that only by continuously meeting the needs of the market can we be invincible in the fierce market competition.
In terms of market development, we have adopted a more proactive and proactive strategy. For potential markets, we develop and cultivate them at any cost, and for key markets, we go all out to invest at all costs. Our goal is to form a regional brand effect in many places, so that the company's brand is deeply rooted in the hearts of the people.
In the next two years, we have set an ambitious goal: to achieve 100 million yuan in sales in terminal channels. We will actively expand our market share through the dual-track strategy of engineering channels and terminal channels, and strive to become one of the leading enterprises in the imitation stone paint industry. We are well aware that the realization of the goal is inseparable from the hard work and selfless dedication of every colleague and every partner. Here, on behalf of the company, I would like to express my most sincere thanks and highest respect to all colleagues and national partners who have made efforts for the development of the company. Looking to the future, we are full of confidence. We will continue to uphold the core values of innovation, quality and service, constantly pursue excellence, and provide customers with better products and services. We believe that with the joint efforts of everyone, our goal will be achieved, and our company will be able to usher in a more brilliant tomorrow.
Second, we need to strengthen brand building. Brand, which represents the image, culture and values of the enterprise. It is the consumer's perception of our products and the recognition of our corporate philosophy. A strong brand is able to give higher added value to products, making consumers more inclined and trusting when choosing. Such a brand can have long-term vitality and stand out in the fierce market competition.
Facing the future, we have a clear roadmap for development. We will make full use of social media platforms such as Xiaohongshu, Toutiao, Douyin, and Channels to attract and retain target users and build brand influence through diversified content marketing. At the same time, the all-round coverage of the media in the coating industry will further enhance our brand awareness and reputation.
In addition, we will also increase our investment in advertising, and achieve full coverage of key areas through the successive placement of regional advertisements, so that more people can understand and recognize our brand. In the rural market, we will carry out publicity and promotional activities on a regular basis, go deep into the grassroots, get close to consumers, and let the power of the brand penetrate into every corner.
Of course, brand improvement isn't just about external publicity. We will continue to optimize the functions of the website, improve the user experience, and further consolidate and enhance our VI image. At the same time, as an important place for direct contact between brands and consumers, we will strengthen their functional transformation to make them an important window to display brand image and provide high-quality services.
We firmly believe that through these initiatives, our brand will be stronger and our products will be more competitive. Together with all our partners, we will create a better future.
Third, we need to deepen internal management reform. We must improve the internal management system, optimize the management process, improve work efficiency, and reduce operating costs. We should also pay attention to talent training and introduction, establish a high-quality and professional team, and provide a strong talent guarantee for the company's long-term development.
The development of enterprises is inseparable from excellent talents. It is these passionate and creative people who drive our business forward. Therefore, we will further increase the recruitment, cultivation and reserve of talents, so as to lay a solid foundation for the long-term development of the enterprise.
In terms of recruitment, we will continue to expand the scale of our business team and attract more talents with professional skills and rich experience to join our team through multi-channel and multi-form recruitment methods. At the same time, we will also pay attention to the cultivation and promotion of internal talents, and provide employees with more career development opportunities and space.
In terms of cultivation, we will enhance the professional ability of the business team, and help employees continuously improve their business level and comprehensive quality through regular training and communication activities. We will also encourage our employees to participate in various industry seminars and forums to broaden their horizons and enhance their innovative thinking.
In terms of reserves, we will establish a sound talent pool and track and pay attention to outstanding talents for a long time. Through regular talent evaluation and selection, we ensure that we can timely discover and introduce those new talents with potential and talents, and inject new vitality into the development of the enterprise.
In addition, we will strengthen the personnel of the technical department and increase investment in the research and development of new products. We will speed up and improve efficiency, and continue to introduce competitive new products to meet the diverse needs of the market. At the same time, we will also pay attention to internal quality innovation, continuously improve the quality of products and services, and establish a good brand image.
In this process, we will also improve the organizational structure of the administration department, marketing department, design department, customer management department and other departments to ensure the coordination and efficient operation between various departments. We will adhere to the customer-centric, so that there is cooperation to serve someone, there is a store to help, there is a need to solve, to provide customers with a full range of efficient services.
Dear colleagues, 2024 is a critical year for the development of our Shida brand coating company. We must meet the challenges and seize the opportunities with more enthusiasm, firmer confidence and more pragmatic style, and jointly create a more brilliant future for the Shida brand.
I believe that as long as we work together and move forward bravely, we will be able to achieve our long-term business goals, make Shida brand a leader in the paint industry, and make greater contributions to the prosperity and progress of society.
Finally, I would like to thank everyone for their hard work and dedication. Let's go hand in hand to create a better tomorrow!
Thank you!